Saturday, January 23, 2010

Russo and Steele's auto auction gets major air

“There are downed electrical lines in there, wires, cables, propane heaters and canisters, broken glass, etc.,” Drew Alcazar, founder and co-owner of Russo & Steele, said in an interview Friday afternoon. “We hope to be allowed back in the site by Saturday morning. If we can, we’d like to reopen the auction Sunday, and maybe extend to Monday if there are enough interested owners and buyers.” /// About 600 classic automobiles, including the car that has perhaps piqued the most curiosity at this year’s Arizona collector car auctions — a 1948 Tucker 48 convertible — were in the tents at the time, Mr. Alcazar said. Image Credit: azfamily.com


Russo and Steele's auto auction gets major air

After a successful and enjoyable breakfast gathering for inside auto-enthusiasts and members of the press, the day began well for the folks over at the Russo and Steele.

Russo and Steele in Scottsdale is a standout against the well publicized "No-Reserve" policy of the other major auction held this week at Barrett-Jackson, in that they hold an auction where all cars are held with a Reserve. This auction operation believes that quality consignments are the result of only two scenarios; either the owner had paid a premium or has endured a costly and laborious restoration. Neither of these two will entice this caliber of automobiles to simply be “sold to the highest bidder – regardless of price” ... hence, "No-Reserve".

These consignors want “top dollar” for their car. The challenge all auction companies face is how to attract quality consignments and consign them with appropriate reserves that will be well received by our knowledgeable bidders. A car does not get sold unless it meets the negotiated minimum price - The Reserve.

Russo and Steele’s Scottsdale sale occupies the middle ground of the collector car market — roughly $100,000 to $500,000 — offering mainly American muscle cars and European sports cars.

But the Russo and Steele auction, which began on Thursday, was interrupted that evening by one of the most severe storms the area has experienced in years. Winds tore at two of the tents the company was using to house cars going to auction, collapsing one of them and sending parts of the other blowing onto the nearby 101 Freeway.




This excerpted and edited from Examiner -

Russo & Steele's Scottsdale tents collapse during auction
January 21, 10:57 PM - Classic Autos Examiner, Jim Cherry

Severe weather punishing the American West struck Scottsdale, Arizona with full fury this afternoon during
Russo & Steele's auction of ultra rare, blue chip classic cars. See details of Russo & Steele's offerings this year by clicking here.

The tents that collapsed were side structures. Thankfully, no one was injured as most attendees were busy watching the action in the main tent. Between 5,000 and 10,000 people were in attendance at Russo & Steele when disaster struck at 6 P.M., according to AZFamily.com.

Russo & Steele Auction was immediately evacuated. Even car owners had to leave without knowing the fates of their valuable classic rides. It is believed that several cars were damaged.

Arizona state governor Jan Brewer declared a state of emergency due to the extensive impact the severe storm has had all over the state.
Reference Here>>

In Scottsdale strong winds have blown over two tents at the Russo-Steele Auto Auction. The auction had to be evacuated and there is major damage to the tents. There were no injuries reported. Most people at the auction at the time were inside the main tent, which is still intact but two other tents were destroyed along with a lot of expensive cars. What was left of the massive tents at the annual auction in north Scottsdale continued to flap violently in the wind leaving the auction cars exposed to the harsh elements. A lot of the collectors' cars have spent years in garages and have barely seen any kind of weather, let alone a fierce storm. Image Credit: azfamily.com


And this excerpted and edited from the New York Times -

Storm-Damaged Auction Site Remains Closed
By JERRY GARRETT - January 22, 2010, 7:59 pm

McKeel Hagerty, president of Hagerty Insurance, which specializes in coverage for vintage cars, said he had surveyed the auction site from a distance. He said he estimated that perhaps as many as half of the 600 cars had suffered at least some damage. “You can see that some of them have been extensively damaged,” he added.

Was this the worst disaster the classic car industry has suffered?

“Hurricane Katrina was worse,” Mr. Hagerty said. “We lost 500 to 600 classic cars in that one. But, other than that, this is the worst I can remember.
Reference Here>>

For more background on Russo & Steele see: Russo and Steele Scottsdale 2010


... notes from The EDJE

Tuesday, January 19, 2010

Tony George now has several less jobs in Motorsports - Resigns from IMS Board

Tony George - Team Owner, Vision Racing - Perhaps best known as the CEO and President of the Indianapolis Motor Speedway and founder of the Indy Racing League, Anton “Tony” Hulman George also got into the team owning business when colleague and friend Tom Kelley put his IndyCar operation up for sale in 2004. Caption & Image Credit: Vision Racing

Tony George now has several less jobs in Motorsports - Resigns from IMS Board

Tony George resigned today from the Indianapolis Motor Speedway Board of Directors. Last year, Robin Miller writing for SPEED TV cited a source close to the IMS that confirmed that the 49-year-old grandson of Tony Hulman would no longer be CEO of the Speedway after a vote of the IMS board of directors which includes mother Mari, sisters Josie, Nancy and Kathy, attorney Jack Snyder and George.

So now the ouster has been made complete ... Tony George is neither the CEO, or a mamber of the Indianapolis Motor Speedway Board of Directors or any remaining role in Hulman & Company, Indianapolis Motor Speedway, Indy Racing League, IMS Productions and other affiliated companies.

This from a press release issued from the Indianapolis Motor Speedway -

TONY GEORGE RESIGNS BOARD MEMBERSHIPS OF INDIANAPOLIS MOTOR SPEEDWAY, HULMAN & COMPANY - INDIANAPOLIS, Tuesday, Jan. 19, 2010 –

The Board of Directors of Hulman & Company and affiliated companies, including the Indianapolis Motor Speedway, has received the resignation of Anton H. “Tony” George from the board of directors effective immediately, according to Mari Hulman George, chairman.

“As members of his family, we are sorry to see Tony leave,” said Mrs. George. “We are grateful for his service to our company as a board member and of course for formerly serving as CEO and president of our companies. I speak for our whole family in wishing him well.

“All of us had hoped that Tony would continue to serve on the board, and we made that clear to him. We are disappointed with his decision to step down despite our wishes.”

His resignation removes George from any remaining role in Hulman & Company, Indianapolis Motor Speedway, Indy Racing League, IMS Productions and other affiliated companies. His term as CEO of the family companies ended June 30, 2009. He continues to be involved in racing through his ownership of Vision Racing, a competitor in the IZOD IndyCar Series of the Indy Racing League.

The board vacancy will be addressed at a later date. In addition to Mari Hulman George, board members include Nancy George, Josie George, Kathi George-Conforti and Jack Snyder.

Mari Hulman George said she is very pleased with the direction of the company and the progress that has been made during the last six months.

“Our company is healthy and is weathering the economic recession well,” she said. “Jeff Belskus, president and CEO of the Indianapolis Motor Speedway, and Curt Brighton, president and CEO of Hulman & Company, are both doing excellent jobs in guiding our companies through this difficult time. Many hard decisions have been made, and now our companies are well positioned for the future.”

Personally, we at The EDJE wish Tony great success as a car owner in the IZOD Indy Racing League. Great success in your sophomore year at the Toyota Grand Prix of Long Beach in April 16-18, 2010.

... notes from The EDJE

Friday, January 15, 2010

Barrett-Jackson Auction Company kicks off 2010

Barrett-Jackson Lot: 5499 - Auction: SCOTTSDALE 2010 - Rare 1950's Chevrolet single-sided porcelain neon dealership sign. Impressive with simulated neon tire movement [crtl-click image to enlarge]. Image Credit: Barrett-Jackson (2010)

Barrett-Jackson Auction Company kicks off 2010

Craig Jackson, CEO of Barrett-Jackson Auction Company, gave a visit to members of the Motor Press Guild (MPG) at their monthly meeting luncheon, Tuesday, Jan. 12, and passed on insights about the process of large scale Automobile and motor culture memorabilia auction sales. Barrett-Jackson's kicks off their year of auction event activity with the annual session that got the ball rolling in 1967, a car show they called, with the appropriate flair, "Fiesta del los Auto Elegance." held in Scottsdale, Arizona. The event was a fundraiser for local charities, including the Scottsdale Library and the community art center.

Barrett-Jackson Lot: 1292 - Auction: SCOTTSDALE 2010 - 1952 WATSON ROADSTER CUSTOM BY BLASTOLENE [ctrl-click to see larger image]. Image Credit: Barrett-Jackson (2010)

Today, Barrett-Jackson Auction Company holds annual auction events in Scottsdale, Arizona - January 18-24, 2010, Palm Beach, Florida - April 1-3, 2010, new this year ... Orange County, California - June 25-27, 2010, and ending the year in Las Vegas, Nevada - September 23-25, 2010.



Craig presented a positive view of the collector car industry as he opened with a short video, spoke for a short time on the state of his industry, and opened the floor to questions.

One of the most interesting questions posed went like this ... You have probably seen it all so is there an auction item that sticks out in your mind that you would like to share?

Craig responded that just recently, at the last Las Vegas auction, he and the staff were left looking at each other, dumbfounded, when the hammer came down on a car for $112,000 dollars. The car was a black & white 1963 Ford Galaxie squad car replication of the television version of the squad car used in the long running TV series, The Andy Griffith Show.


Barrett-Jackson Lot: 63 - 1963 FORD GALAXIE 4 DOOR SEDAN - Lot Number: 63 - Auction: LAS VEGAS 2009 - Sale Price: *$121,000.00 (*includes commission) - Year: 1963 Make: FORD Model: GALAXIE - Style: 4 DOOR SEDAN - Exterior Color: BLACK/WHITE - Summary: Barney Fife Squad car re-creation with a 289cid V8 and Cruise-O-Matic transmission. Built for the famous Barney Fife impersonator, Mick Kieffer. Details: This vehicle was redesigned to accompany Mick Kieffer, one of the nation's leading Barney Fife impersonators. This vehicle has been autographed by the late Don Knotts, documentation and photos are included. Featured on 2 magazine covers: "Rod and Custom" and "Good Guys Gazette". In addition it has been the feature subject of many magazine and newspaper articles across the country. The car's film credits include an episode of the TV series "Cops" filmed in Des Moines, IA, the film "Trash" filmed in CA and a rock video for the Harvey Danger Band. This is a functional "Squad" car powered by a 289cid V8 with a Cruise-O-Matic transmission. The trunk contains the original jack and spare tire. Caption Information & Image(s) Credit: Barrett-Jackson (2009)

Yes, the Mayberry RFD Squad Car ... but this one was a replica built for a Barney Fife (Andy's nervous cousin as played by Don Knotts) impersonator. The car had sold for just about half that price at a previous Barrett-Jackson Auction event (Scottsdale).

Then Craig Jackson made the statement of the afternoon's presentation - "That is why there are auctions ... it only takes two who have an interest in an item, then anything can happen."

Barrett-Jackson Lot: 1307 - Auction: SCOTTSDALE 2010 - 1929 HAMILTON METALPLANE H47 SERIAL #65 AIRPLANE [ctrl-click to see larger image]. Image Credit: Barrett-Jackson (2010)

All auction events held by Barrett-Jackson are classified as "No Reserve", in other words, all bids have the potential of purchasing the car from the seller, and the seller is not allowed to place bids hoping to drive the bidding process up (Barrett-Jackson have people checking the background of bidders as strongly as they know the background of the items up for bid). Further, Barrett-Jackson has contracted with Deloitte and Touche to fashion a code of ethics and procedure to govern the auction process so that people who are involved through either being the seller, or being the bidder, know they are operating on a legitimate and level playing field.

For Barrett-Jackson's part, they will pull an item if for any reason a question about its provenance (background history and authenticity) comes up at anytime before the actual auction. Due diligence is of extreme importance to this process, in that, in Scottsdale, for example, the majority of items being auctioned are going to be sold from between $50,000 to over $100,000 and confidence in the process is what Barrett-Jackson is really selling at each and every event.

See you all at the next Barrett-Jackson - The World's Greatest Collection Auctions - event in Scottsdale, Arizona - Westworld of Scottsdale - 16601 N Pima Rd, Scottsdale, AZ 85260 - January 18-24, 2010, and televised LIVE on SPEED Channel since 1997 (consult your local cable listing for broadcast dates).

... notes from The EDJE

Sunday, January 10, 2010

A Lamborghini Tale Of Woe In Laurel Canyon

Lamborghini nameplate script displayed on the back of a Gray 680hp Murcielago. Image Credit: Edmund Jenks (2009)

A Lamborghini Tale Of Woe In Laurel Canyon

Today, January 10, 2010, was a day one Lamborghini Gallardo owner/driver (assumed) went a little off on one of the very tight and winding streets just off of Laurel Canyon in the Hollywood Hills North and West of Los Angeles ... a couple of miles North of the Sunset Strip. The exact street location was not stated in the report posted at Jalopnic, but judging from the photos, the street was similar to Willow Glen (or Mount Olympus) ... way too tight and winding. Not a street to be cruzin' at about 560hp strength and speed.


Upended SAAB with the classic Lamborghini wedge doing the deed. View of the mishap looking toward the Southwest. Image Credit: Aaron/Jolopnic

The driver managed to upend a SAAB 9.5 (judging roofline and back door separator bodywork), throwing it into a Toyota Corolla which then was pushed into a Toyota extended cab pick-up truck with shell.

Upended SAAB with the classic Lamborghini wedge doing the deed. Toyota Corolla was pushed around with the front end off to the side of someone's driveway. View of the mishap looking toward the Southeast. Credit: Aaron/Jolopnic

Most people only dream of being able to ride in ... let alone drive a Lamborghini. At the recent Motor Press Guild's Press Day (actually held over a two day period) two Lamborghini cars were delivered for the gathered members of the Press to drive (the Gallardo) and ride (a Murcielago driven by IRL race car driver, Richard Antinucci). The driving was restricted to about seven to ten miles of street type of driving around Auto Club Speedway in Fontana, whereas the ride in the Gray 680hp Murcielago was three laps at IRL speed on the 1.5 mile infield road track - WOW!

MPG Track Day 2009 Lamborghini contingent nose to tail. The one on the left is the Blue Gallardo and on the right, the Gray Murcielago. Image Credit: Edmund Jenks (2009)




Video and still photo of the 560hp Gallardo "street drive" machine. In the street drive, all road rules applied. Image Credit: Edmund Jenks (2009)

Interior door jam of the Gallardo Lamborghini. Image Credit: Edmund Jenks (2009)

The Lamborghini contingent was only available for the first of the two days, so if one was not early on the list to drive or ride ... one was out of luck.

The last three laps of the day with Richard Antinucci, according to Richard ... were the most exhilarating laps he took all day. He was able to reach about 160mph at the end of the short front straight-away each time through, before breaking for the tight right then left-hand turns to begin each lap on the tight infield course.


The Lamborghini tale of woe will end up costing a bit of money and time, but maybe next time the Gallardo pictured in the accident photos will be able to be driven by its owner at full speed on a closed course like Willow Springs International Motorsports Park or up north at the 3.0 mile, 15 turn workout of a road course at Thunderhill Raceway Park.

... notes from The EDJE



TAGS: Crash, Gallardo, Hollywood Hills, Lamborghini, Laurel Canyon, MPG, Murcielago, Richard Antinucci, Thunderhill, Willow Springs, The EDJE

Saturday, January 2, 2010

New Year's jump in Long Beach nets Pastrana 269 feet

Daredevil, Travis Pastrana, previously noted for being the first to do a double backflip on a motorcycle, and winning four straight Rally America championships, lands his rally car successfully on a barge moored in the Long Beach, California harbor. Image Credit: Matt Kartozian, US Presswire

2010 New Year's jump in Long Beach nets Pastrana 269 feet

X Game standout and action sports regular Travis Pastrana set a new world record to open up the new year, 2010, on ESPN.

The daredevil shattered the world record for the longest jump in a rally car last Thursday night, making a nearly perfect flight of 269 feet from the Pine Street Pier onto a barge anchored in the harbor.

After teasing the crowd, estimated to near 20,000 thousand, with a warmup run down the 1,000-foot run-in and up the takeoff ramp, Pastrana took off in serious fashion, flying across approximately 200 feet of water to the landing ramp on the barge just a few minutes after midnight EST to bring in the new year.

His Subaru skidded sideways after landing and slammed into a wall at the end of the barge, but Pastrana emerged unscathed, ran to the end of the barge and after getting his response from the crowd, did a backflip into the Long Beach harbor water.



The old record was 171 feet set by Pastrana's Subaru teammate, Ken Block, in a rally car in November 2006. Pastrana wanted to break that mark by more than 100 feet.

"The flight was awesome," the 26-year-old daredevil said. "I couldn't have asked for anything better."

Asked to comment on his celebration jump from the Red Bull landing ramp into the harbor waters ... "It's soft," jester-ed Pastrana. "It was a lot colder than I anticipated."

He broke the old record by 98 feet.

"This is one of the cooler feelings, just to be part of something so huge," Pastrana continued. "It was kind of pass or fail. It was just a really good time and trying to push the envelope of what's possible in a car."

The stunt was the latest in Red Bull's New Year, No Limits series.

Happy 2010 to Travis Pastrana, Red Bull, Subaru, the City of Long Beach, and all who just love the setting of world record marks in this Motor Culture world.

... notes from The EDJE

Wednesday, December 23, 2009

Chinese automakers claim stake in new technology as light car demand drops

In July of 2009, Caijing Magazine quotes unidentified sources as saying Chinese automaker Chery is looking for bank and equity investor help for a possible bid for Volvo, Ford’s Swedish nameplate. Chery looses out to Geely. Image Credit: The Auto Beat

Chinese automakers claim stake in new technology as light car demand drops

China's automakers Geely and BAIC pushed ahead with plans to harness the technology of Ford's and General Motors' ailing Swedish brands Volvo and Saab in a bid to be global industry players. A significant technology gap between domestic Chinese automakers and their global rivals, has left the Chinese looking for acquisitions of overseas technology and designs as the global auto industry restructures.

Ford Motor Co. released a statement today, Wednesday December 23, 2009, that it aims to complete the sale of its profit loosing Volvo Cars unit to a privately-held Chinese auto maker, China's Zhejiang Geely Holding Group, parent of Geely Auto, in the second quarter of 2010.

Beijing Automotive Industry Holding Corp (BAIC), China's fifth-largest automaker, said separately it would launch an aggressive campaign to develop its brand both at home and overseas, after buying the rights to three old Saab models from GM. BAIC is expected to invest 33 billion yuan ($4.8 billion) in vehicle R&D over the next three years, after paying $200 million for the Saab technology, including the rights to three overall vehicle platforms and two engine technologies.

geely b class Spy Photo: Geely SL 1, looks like Mercades Benz C class?

Reported that the new car Geely SL-1 is based on the Geely Vision, possibly named “Sea Wave“, inherited Huapu’s “Sea Series” name.

It should be said that from Geely Pride, we could see so much shadows of Mercedes-Benz in Geely, especially the front grille. Huapu could never get rid of such problems, this time, the Geely SL-1 looks very very like the Mercedes-Benz C class version, the front-end shapes, insurance skirts…

geely b class1 Spy Photo: Geely SL 1, looks like Mercades Benz C class?

Front-end gives a same feeling to us

geely b class2 Spy Photo: Geely SL 1, looks like Mercades Benz C class?

Similiar headlights? Caption & Image Credit: chinacarfans.com

All of this activity is happening at a time where the market for light car platforms in the United States has been tanking and only slow growth gains are expected over the next five years, according to a study just released by AutoPacific, a future-oriented automotive marketing research and product-consulting firm.

In a study released earlier this week, AutoPacific states that "2009 will be a memorable year for the automotive industry – unfortunately for all the wrong reasons. The U.S. light vehicle market is expected to close out 2009 at a disastrous 10.3 million sales, down from 16.1 million sales just two years prior and the lowest industry volume since AutoPacific began forecasting automotive sales in 1988. Naturally, the national economic collapse had a profound impact on retail sales of light vehicles."

The industry can look forward to year-on-year recovery over AutoPacific’s five year forecast period, but at a relatively gradual pace. In the near term, AutoPacific forecasts industry volume of 11.4 million units in 2010 as the economy slowly heals but also as unemployment hampers faster industry sales recovery. 2015 will see industry sales of 15.4 million, a significant improvement from 2009 volumes but still a far cry from the near-17 million unit years seen through much of the past decade.

“Even with the gradual recovery of the economy, many Americans will need to address serious near-term issues such as loss of personal savings and wealth as well as focusing resources on projects, such as home repairs, that had to be deferred due to the recession,” said Ed Kim, Director of Industry Analysis at AutoPacific. “Because today’s vehicles are more durable and long lasting than ever, consumers are able to put off new vehicle purchase for much longer than they have been able to in the past. This dynamic will hamper industry recovery in the near term.”

2009 Pontiac G8 GT - With its aggressive styling, sport suspension and available V8 power, the full-size rear-wheel drive G8 sports sedan is proof that Pontiac is serious about performance cars. Image Credit: Pontiac/General Motors

To further complicate the issue for Chinese automakers, that even though the industry has seen the loss of several autobrands and nameplates (Saturn, Pontiac, PT Cruiser, the Chrysler Aspen and the Dodge Durango are a few examples that come to mind) the industry still expects nearly 300 individual vehicle nameplates in the marketplace by 2015. By comparison, there were only 198 nameplates back in 1998, which was the last time industry volumes were at around 2015’s expected level (15.4 million units). Thus, automakers will be fighting for a piece of a much smaller pie. Profitability at these lower volumes will represent a challenge, especially when the drive towards greater fuel efficiency will add significant cost to upcoming new vehicle offerings.

These are not heady times to be an auto-manufacturer in this world.
(ht: WSJ, Reuters, Forbes, and AutoPacific)

... notes from The EDJE

Tuesday, December 15, 2009

Profiling for profits ... it's a motor-culture good thing

Walmart - Link & Image Credit: Cool Aggregator

Profiling for profits ... it's a motor culture good thing

A just released study of consumer brands and automotive brands sold in the United States provides in-depth information on the relationships existing between new vehicle buyers and twenty-seven consumer brands. This information gives insight not only into who is buying the consumer brands, but what is important to them, what other brands are cross-shopped and how it all plays into their automotive brand preferences.

Auto manufacturers and suppliers use the AutoPacific Consumer Brand Study to better understand the target audience for the buyers of their vehicles. Consumer brands use the study to identify target markets and the mindset of the buyers attracted to their brand. In addition to US Automotive brands, the following 27 brands are analyzed: Target, Coca Cola, Old Navy, Levi’s, Walmart, Apple, Gap, Polo, Home Depot, HP (Hewlett-Packard), Louis Vuitton, IKEA, Lowe’s, TJ Maxx, Hugo Boss, Method, Trader Joe’s, Gucci, Costco, Axe, Whole Foods, Starbucks, LG (not cell phone), McDonalds, H&M, REI, and Sony.

The 2010 Porsche Panamera - Challenging the Mercedes-Benz CLS550 Coupe for its Division Heavyweight Title is the Porsche Panamera S, the Panamera’s base model. Weighing in at $127,000, the rookie contender Panamera S is knocked out in the first round by the Mercedes-Benz CLS550’s cool $69,825 price tag. Rallying for round two, the Panamera S offers a sizable counter attack with a 4.8-L naturally aspirated V8 engine, 400-hp, and an acceleration rate of 0-60 mph in about 4.5 seconds. The CLS550 matches the Panamera S’s efforts with a 5.5-liter V8 engine and 7-sp automatic transmission, but is ultimately out-performed with its paltry 382-hp. Caption & Image Credit: RideLust

This study highlights that one won’t likely find many Porsches parked in front of Walmart, for example. Only one in 17 Walmart Shoppers will even consider a Porsche. On the other hand one in six REI shoppers will consider a Porsche. A Generation Y new vehicle buyer is much more likely to also purchase an Apple product – computer, iPod, and iPhone than older new vehicle buyers. Shoppers at H&M – a trendy “cheap-chic” clothier – are much more into their vehicle’s image than their vehicle’s power and acceleration. Trader Joe’s customers are more likely to drive an Audi, BMW or Volvo.

“Our research indicates that American car buyers have dramatically different buying profiles for consumer brands. Selection of a consumer brand and selection of a vehicle brand and type are heavily tied together. The parking lot at Whole Foods is a lot different from the one at Walmart,” notes George Peterson, President of AutoPacific to LA Motor Culture Examiner.

“Target, Walmart, Home Depot and Lowe’s are cornerstone American brands that most people visit at least occasionally. The buyer profiles for these brands parallel new vehicle buyers nationally. It’s when you get to brands with more niche appeal like Apple, Starbucks, Whole Foods and Trader Joe’s, not to mention REI and H&M, where things get really different. Each consumer brand has a very distinctive footprint in types of consumers, factors important to them, vehicles owned and the ones they’ll consider next time.”

AutoPacific’s Consumer Brand Study is based on the results of AutoPacific’s annual survey of over 32,000 new car and light truck buyers in the United States. The study closely looks at recent buyers of new cars and light trucks and how they relate to twenty-seven consumer brands from Walmart to Louis Vuitton.
(ht: Dan Hall, AutoPacific)

... notes from The EDJE