Carson Daly's special The Voice KIA Soul

Carson Daly's custom-designed The Voice Kia Soul on display at Universal Studios Hollywood's City Walk! Image Credit: Edmund Jenks (2013)

Carson Daly's special The Voice KIA Soul

Carson Daly, the host of the extremely popular singing competition television show, and video production crew from KIA and The Voice, set up and shoot commercial packages of Carson accepting delivery of a special RIDES Magazine edition of the KIA Soul transformed for The Voice.

 Carson Daly as he discusses the shoot with production. Image Credit: Edmund Jenks (2013)

The video shoot was set in the Universal City Walk 'Towers' stage area right next to the Hard Rock Cafe's over-sized Eddie Van Halen, red, black,and white stripped painted guitar sign.

Tweet by Carson Daly showing his joy at the unveiling at City Walk:

#picstitch checking out the new @kia soul car I helped design - so cool! #kiavoicefans #thevoice pic.twitter.com/Ajtbe6rHYn
— Carson Daly (@CarsonDaly) November 12, 2013

Special features of the Carson Daly KIA Soul with a The Voice theme. Image Credit: Carson Daly via Twitter (2013)

Carson Daly as he works on in car positioning. Image Credit: Edmund Jenks (2013)

The name of this Kia says it all: Soul.

With NBC's The Voice inspiring so many talented people to sing their hearts out and bare their souls through music, this car represents the sheer talent needed to perform in front of a live audience and millions at home.

RIDES magazine customized the exterior with a bright red, adding a black and white airbrushed The Voice logo on the side, incorporating vinyl on the window portion, as well as the inspiring words "I Want You" illuminated in the lower grille, along with the LED puddle projectors.

Image Credit: Edmund Jenks (2013)

Image Credit: Edmund Jenks (2013)

In order to perform under pressure, 20-inch three-piece Niche Scope wheels color-matched to the vehicle, coupled with Falken tires, add style and confidence.

The four replicated coaches' chairs are the highlight of an interior that is decked out in red leather, black suede and red stitching.

Control the "I Want You" logo with the red button on top of the dash.

Using a unique platform such as The Voice to become a star requires practice; luckily, an iPad®2 Mini connected to a 40-inch LED TV allows you to use the preloaded The Voice app and sing at the top of your lungs through the wireless microphone, amplified through Rockford Fosgate speakers in their fiberglass custom pods.

It's time to rock the Soul on NBC's The Voice!

... notes from The EDJE

CityWalk, Downtown Disney, and now "Downtown INDY"

Today Speedway, Indiana is primed to build upon the town’s unique history and motorsports ancestry – both an integral part of the rich fabric that makes Speedway a great place to live, work, play, learn and shop. /// From creating four vibrant development districts primed for business growth – including the Motor Sports Technology district, the Indianapolis Motor Speedway district, the Museum/Entertainment/Retail district and the Town Center district – to working with the state of Indiana to develop targeted incentive packages that will attract domestic and international companies and stimulate startup firms, Speedway, Indiana is poised for fast success. Image Credit: IndyCar Garage

CityWalk, Downtown Disney, and now "Downown INDY"

That's right, why not bring a little fun and amusement park excitement placed just outside of a major gathering venue in America's mid-west?

Developments like Universal's CityWalk, ABC CapCities' Downtown Disney, Hollywood's Kodak and Chinese Theater, and even New York's Times Square retailing amusement center complexes have a real winning combination being located next to a natural entertainment draw like Broadway, an amusement park or ... a one-of-a-kind motorsports racing track!

"Speedzone" redevelopment plan for Main Street Speedway, Indiana. I wonder if this crowd knows that ESPN already uses "SpeedZone" for the name of its themed restaurant at "Downtown Disney" outside of Disneyland Amusement Park in Anaheim California? Image Credit: Speedway Redevelopment - from PDF

This excerpted and edited from IndyCar Garage -

Speedway breaks ground on the future
Posted by IndyCar Garage on November 24, 2009 at 1:56pm

The Town of Speedway, Indiana broke ground last Thursday on the first phase of a multimillion dollar project that will give the town that surrounds the Indianapolis Motor Speedway a huge facelift.

The Main Street project is the first milestone in the town's Redevelopment Area One and is part of a $500 million investment to breathe new life into 400 acres of multi-use property that will be primed for commercial, shopping and entertainment, residential and research and development projects. Made possible through private and public investment, the redevelopment zone will be a vibrant, thriving and attractive downtown that will foster growth within the existing business community and encourage development of new business.
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"Main Street will be the backbone of a bustling, vibrant downtown district," said SRC President Vince Noblet. "The project we're commencing today will bring a safer pedestrian experience, with room for sidewalk cafes and a bike path to re-energize the atmosphere on Main Street and attract new businesses, shops and restaurants."

"As we celebrate our Centennial Era and look toward our next 100 years, the Town of Speedway joins us in looking toward the future by moving forward with a redevelopment plan that is crucial to the success of the businesses that call Speedway home," said Fred Nation, Indianapolis Motor Speedway vice president of communications. "Racing is an integral part of the culture in Speedway and the redevelopment of Main Street will attract race fans by providing a variety of entertainment options close to the Indianapolis Motor Speedway."
Reference Here>>

Welcome to the birth of America's first motorsports amusement shopping and living experience ... Welcome to "Downtown Indy" at Speedway, Indiana, home of Indianapolis Motor Speedway and the INDY 500!

... notes from The EDJE