Today Speedway, Indiana is primed to build upon the town’s unique history and motorsports ancestry – both an integral part of the rich fabric that makes Speedway a great place to live, work, play, learn and shop. /// From creating four vibrant development districts primed for business growth – including the Motor Sports Technology district, the Indianapolis Motor Speedway district, the Museum/Entertainment/Retail district and the Town Center district – to working with the state of Indiana to develop targeted incentive packages that will attract domestic and international companies and stimulate startup firms, Speedway, Indiana is poised for fast success. Image Credit: IndyCar Garage
CityWalk, Downtown Disney, and now "Downown INDY"
That's right, why not bring a little fun and amusement park excitement placed just outside of a major gathering venue in America's mid-west?
Developments like Universal's CityWalk, ABC CapCities' Downtown Disney, Hollywood's Kodak and Chinese Theater, and even New York's Times Square retailing amusement center complexes have a real winning combination being located next to a natural entertainment draw like Broadway, an amusement park or ... a one-of-a-kind motorsports racing track!
"Speedzone" redevelopment plan for Main Street Speedway, Indiana. I wonder if this crowd knows that ESPN already uses "SpeedZone" for the name of its themed restaurant at "Downtown Disney" outside of Disneyland Amusement Park in Anaheim California? Image Credit: Speedway Redevelopment - from PDF
This excerpted and edited from IndyCar Garage -
Speedway breaks ground on the future
Posted by IndyCar Garage on November 24, 2009 at 1:56pm
The Town of Speedway, Indiana broke ground last Thursday on the first phase of a multimillion dollar project that will give the town that surrounds the Indianapolis Motor Speedway a huge facelift.
The Main Street project is the first milestone in the town's Redevelopment Area One and is part of a $500 million investment to breathe new life into 400 acres of multi-use property that will be primed for commercial, shopping and entertainment, residential and research and development projects. Made possible through private and public investment, the redevelopment zone will be a vibrant, thriving and attractive downtown that will foster growth within the existing business community and encourage development of new business.
"Main Street will be the backbone of a bustling, vibrant downtown district," said SRC President Vince Noblet. "The project we're commencing today will bring a safer pedestrian experience, with room for sidewalk cafes and a bike path to re-energize the atmosphere on Main Street and attract new businesses, shops and restaurants."
"As we celebrate our Centennial Era and look toward our next 100 years, the Town of Speedway joins us in looking toward the future by moving forward with a redevelopment plan that is crucial to the success of the businesses that call Speedway home," said Fred Nation, Indianapolis Motor Speedway vice president of communications. "Racing is an integral part of the culture in Speedway and the redevelopment of Main Street will attract race fans by providing a variety of entertainment options close to the Indianapolis Motor Speedway."
Welcome to the birth of America's first motorsports amusement shopping and living experience ... Welcome to "Downtown Indy" at Speedway, Indiana, home of Indianapolis Motor Speedway and the INDY 500!
... notes from The EDJE