Audacious Brand Campaign Showcases What It Takes To Compete In The NTT INDYCAR SERIES

Pato O'Ward (Mexico), Colton Herta (USA), Josef Newgarden (USA). Alexander Rossi (USA). Simon Pagenaud (France), & Scott Dixon (New Zealand) are shown from left to right as just a few of the great competitors that will fill the field in the most dynamic professional racing series on the planet Earth. Image Credit: NICS (2020)

Audacious Brand Campaign Showcases What It Takes To Compete In The NTT INDYCAR SERIES

INDYCAR unveiled its brand campaign - "A Different Breed" - for the 2020 NTT INDYCAR SERIES season that showcases the extraordinary mindset of its athletes and features narration by Academy Award-winning actor Matt Damon.

"A Different Breed" was created in partnership with Chicago-based agency Schafer Condon Carter (SCC) to convey the distinctive mental, emotional and physical strength required to excel as an INDYCAR driver. These athletes - whether 39-year-old, five-time NTT INDYCAR SERIES champion Scott Dixon or 19-year-old rising star Colton Herta - have the ambition and drive to harness a carbon-fiber rocket at speeds that can reach 240 miles per hour while always aware that the smallest miscue can change everything.

The newly aeroscreened (safety feature added beginning this season) orange and black liveried Arrow McLaren SP Dallara as driven by Pato O'Ward during the first open testing day scheduled at Circuit of the Americas. Image Credit: Getty Images via NICS (2020)

"Fearless and aggressive by nature, our athletes push the limits of speed and possibility every single lap of every single race," INDYCAR President Jay Frye said. "This campaign reflects both the skills and intangibles that set them apart, giving fans an up-close and personal look at what it takes to be an INDYCAR driver."

Video content for "A Different Breed" focuses on the athletes' unique skill set and mentality as described by Damon, the 2019 Indianapolis 500 honorary starter. He witnessed the breath-taking capabilities and fearlessness of INDYCAR athletes while standing atop the flagstand for nearly 40 of the 200 laps of one of the world's most iconic races.

The video features several NTT INDYCAR SERIES drivers, including Dixon, Herta, two-time series champion Josef Newgarden, 2019 Indy 500 winner and former series champ Simon Pagenaud, 2016 Indy 500 winner Alexander Rossi and 20-year-old emerging talent Patricio O'Ward. Click here to view A Different Breed.

Promotional image for 45 East event scheduled in Portland Oregon - June 22, 2019

In addition to narration by Damon, DJ/producer MAKJ lends an original song - "Green Light" - to the campaign. MAKJ, a fan of the sport and former professional racer, has collaborated with some of today's most talented artists, including Steve Aoki, Tinashe, O.T. Genesis and Lil Jon. He also has played some of the most prestigious music festivals including Coachella, Voodoo, Electric Zoo and Ultra.

"INDYCAR racing is the ultimate expression of audacious athleticism," said David Selby, Co-Chairman of SCC. "The drivers are among the most courageous and committed athletes in the world - a different breed for sure... our goal was to celebrate them and introduce them to new fans."

The campaign's video content is complemented by dramatic still images energized with a shock of color to contrast the black-and-white heroic images. The campaign style and multiple-driver approach provides the flexibility to seamlessly tailor the creative to the needs of various stakeholders and partners in the sport.

Logan Cascia | Director/DP | Unscripted Sizzle Reel from Cascia Films on Vimeo.

INDYCAR tasked SCC with identifying a young, rising director to capture the true voice of the campaign and selected Logan Cascia. As the founder, director and DP of Los Angeles-based Cascia Films, he has produced work that includes Emmy and Peabody award-winning television features, commercials and film festival premieres.

UPDATED - "A Different Breed"

Check out the amazing athletes of "A Different Breed" when the NTT INDYCAR SERIES season opens Sunday, March 15 with the Firestone Grand Prix of St. Petersburg on the streets of St. Petersburg, Fla. (3 p.m. ET, NBC Sports Network).
(ht: NICS)

... notes from The EDJE




TAGS: 2020, NTT, INDYCAR, SERIES, Firestone Grand Prix of St. Petersburg, NBC, NBCSN, Pato O'Ward, Colton Herta, Josef Newgarden. Alexander Rossi. Simon Pagenaud, Scott Dixon, Logan Cascia, MAKJ, The EDJE

IndyCar 2009 - Expanded Cable Telecast Coverage On VERSUS

VERSUS - The network will air more than 130 hours of IndyCar Series coverage throughout the season with a minimum of seven hours each week the network airs a race, the most ever during a race week. Image Credit: VERSUS (2009)

IndyCar 2009 - Expanded Cable Telecast Coverage On VERSUS

We are now entering the sophomore year in the merger of North American open wheel series racing unified under the banner of IndyCar and the IndyCar Series. The teams and drivers that had transitioned from the ChampCar World Series into the ICS are now familiar with the equipment, all of the tracks (with an advantage going to them at Long Beach ... which will be new to the "established" IndyCar teams), and the competition that can be expected from the other drivers.

A pretty amazing transition when one thinks of it ... the teams and drivers from one series, that is having trouble making a profitable run of it, being able to become one with a similar open wheel racing series and continue their craft of competition.

One of the major benefits of the merger in this second year is the commitment one cable television channel is able to make toward the programming broadcast of the series.

VERSUS, the network that celebrates real competition and the exclusive cable television home of the IndyCar Series, announced details for extensive additional race programming in 2009. In total, the network will air more than 130 hours of IndyCar Series coverage throughout the season with a minimum of seven hours each week the network airs a race.

The programming will include four hour-long specials in March, additional programming in May surrounding the Indianapolis 500 and three-hour programming blocks on Mondays each race week that will feature flag-to-flag coverage of Firestone Indy Lights events and encores of IndyCar Series races. All IndyCar Series telecasts will be produced and available in HD.



This excerpted and edited from VERSUS -

“It’s important to us that racing fans are given more coverage than ever before and we are very excited about the terrific schedule we put together for the first season of the IndyCar Series on VERSUS,” said Marc Fein, Executive Vice President of Programming, Production and Business Operations for VERSUS. “Ancillary programming to launch the season a month early, coupled with Indy Lights events and encores of IndyCar Series races throughout the season are great complements to the in-depth coverage of our 12 live races.”

VERSUS will kick-off the racing season a month early with four one-hour specials airing each Saturday in March at 2 p.m. ET.

The first show aired on March 7, it was titled "Danica: Five Years Running" and will include highlights of her career—including her 2008 IndyCar Series win—and her thoughts on the upcoming season.

The second program, IndyCar Series: Top 10 Closest Finishes on March 14 will feature the top-10 closest finishes in IndyCar Series history, including the 2008 season finale at Chicagoland Speedway and the closet finish ever as recognized by the Guinness Book of World Records. The show will also include the last several laps of each race and post-race driver interviews.

On March 21 VERSUS will air IndyCar Series: Crashes and Conflicts which will showcase some of the most memorable incidents and conflicts between drivers and several of the most incredible crashes in recent IndyCar Series history.

The network concludes its month of programming on March 28 with IndyCar Series World Tour 2009. This special not only features highlights from each race track on the 2009 IndyCar Series schedule, but also showcase highlights from the first street-course race in series history in St. Petersburg, Fla., in 2005 and top photo finishes from the site of the 2009 championship race at Homestead-Miami Speedway.

“IndyCar fans have been asking for significantly more coverage of the sport and with our new partnership with VERSUS we have responded to our fans in a way that we think they will love,” said Charlie Morgan, president and chief operating officer for IMS Productions. “With the new VERSUS schedule it will be a weekend of IndyCar programming with Qualifying coverage, expanded race day coverage, and race encores. With so many great drivers, teams and sponsors, the time is right for expanded programming.”

The network will air 12 live IndyCar Series events in 2009 beginning with live coverage of the season-opener from St. Petersburg on April 5. Each of VERSUS’ race telecasts will last a minimum of three hours and will include extended pre-race coverage. VERSUS will also air one-hour preview shows at 6 p.m. ET the day before each race which will feature qualification highlights and all of the relevant IndyCar Series stories of that weekend.

VERSUS will present encore presentations of its IndyCar Series races in a two-hour block each Monday following the live Sunday events.

The Twin Ring Motegi race and season finale Homestead-Miami event will re-air on Saturday and Sunday, respectively, due to their Friday and Saturday live race dates. The network will also air highlights of 12 Firestone Indy Lights races in weekly hour-long telecasts each Monday after the event takes place. In addition to the re-broadcasts, VERSUS will air two Firestone Indy Lights races live in the 2009 season: the May 22 event at Indianapolis Motor Speedway and the October 9 race from Homestead-Miami Speedway. For exact times and dates of all IndyCar Series and Firestone Indy Lights programming, return to VERSUS.com. VERSUS will also feature extensive coverage of all qualification days at Indianapolis Motor Speedway leading up to the Indianapolis 500. The network’s month of May schedule will be announced in mid-March.
Reference Here>>

... notes from The EDJE

Tale Of The Tape Through 11 Sessions – No Top 10

ORIOL SERVIA In The Pits (No. 5 KV Racing Technology): Quoted after the FIRESTONE INDY 200 at Nashville Superspeedway - "It was not really a great finish for the No. 5 KV Racing Technology car. Placing 16th is not what we were hoping for, but we definitely wanted to bring the car home. We had a little misfortune with our first pit stop, a gun failure, and lost any chance we had to do anything. I am looking forward to the next round of road courses where, hopefully, we will be performing up front again." Servia is in the lead on Championship points for the season – out of the top ten, in eleventh place with seven races remaining. Image Credit: Dana Garrett - IRL (2008)

Tale Of The Tape Through 11 Sessions – No Top 10

Nashville showed the weakness of the way the merger between ChampCar and IndyCar has been handled. It’s racing but not at its best primarily because the playing field has not been leveled enough to allow ANY of the former ChampCar teams to be competitive … not even where these teams would normally shine.

It all comes down to timing, equipment transition, and the desire to have a truly competitive series. What with the series through eleven races having primarily small ovals and little variance in the level of support (few aero parts for ovals early on, equipment settings for consistent and progressive speed runs) the very best the T-Teams can muster as it relates to the points championship is 11th .

Nashville was especially disheartening. Poor qualifying and only eight drivers competing with the best showing put in by Mario Moraes (Dale Coyne Racing) at tenth (his best oval race so far), one lap down in a rain shortened race on ESPN was anything but exciting for a longtime CART/CCWS fan. The “Elite Eight” were anything but elite.

Yes, there was some pretty decent driving and risky passes by the established team drivers … but this is to be expected when nothing has changed much in seven years in terms of tracks, top teams, and equipment. The winner did not listen to the radio communications from the team pit captain and won by rain default. The ESPN broadcast announcing team thought that the reason Scott Dixon (Chip Ganassi Racing) won at Nashville for the third time (yawn) was due to great pit strategy, but the truth came out making the whole affaire just another “round-and-round” IRL small oval production.

The IRL had a chance to invigorate the BRAND … but through 11 races has done little to get the maximum benefit from the situation. If I were a driver from a T-Team, I would have wished I had the mumps like EJ Viso (HVM Racing) and pulled out, or had the guts not to show up at all as did Mario Dominguez (Pacific Coast Motorsports) if it meant going around in small circles while being placed at a disadvantage as it relates to having an improvement on the increase of speed (and limited set-up options) in the existing equipment. In this first transition year, there doesn’t seem to be any light at the end of the tunnel (on small ovals anyway).

Honestly, small ovals can be exciting … but NOT as a steady diet. Here is hoping that the final seven races get a little better for the T-Team Ten and that they are able to creep back into the top ten in the point standings by years end. Mid-Ohio can not get here fast enough.

MARIO MORAES (No. 19 Sonny's Bar-B-Q, 10th): Dale Coyne Racing also kept Moraes on track during the final yellow, allowing the improving rookie to leap ahead of the rest of the midfield and take 10th after his best oval race so far. Said Mario of the race, "I'm very happy with a 10th-place finish tonight. The car was great, and the team did an excellent job. I was able to improve 12 positions in the race, which shows how good we did tonight. This is my best oval finish of my career. It would have been interesting to see if the race wasn't ended early because I really think I could have passed a few more cars." Image Credit: Andy Sallee (2008)

How the Elite Eight Fared:

Pos. Driver>Team +Time

10. Mario Moraes>Dale Coyne +1 lap

11. Will Power>KV +1 lap

12. Graham Rahal>Newman/Haas/Lanigan +1 lap

15. Bruno Junqueira>Dale Coyne +2 laps

16. Oriol Servia>KV +2 laps

18. Justin Wilson>Newman/Haas/Lanigan +28 laps

20. Enrique Bernoldi>Conquest +105 laps

21. Jaime Camara>Conquest +121 laps


T-Team Ten Point Standings Through 11 of 18 Races

Pos. Driver - - - - - - Points –Points Behind Leader

11. Oriol Servia - - - - - - 220 -200

13. Will Power - - - - - - 213 -207

16. Graham Rahal - - - - - - 201 -219

17. E.J. Viso - - - - - - - 190 -230

19. Justin Wilson - - - - - - 183 -237

20. Enrique Bernoldi - - - - - - 172 -248

21. Mario Moraes - - - - - - 160 -260

22. Bruno Junqueira - - - - - - 156 -264

24. Jaime Camara - - - - - - 98 -322

27. Mario Dominguez - - - - - - - 74 -346

... notes from The EDJE

Pacific Coast Motorsports Takes A Break From Competition

The Pacific Coast Motorsports headquarters facility in Ventura County where the two Visit Mexico City Dallaras are at home getting the attention a season run for the balance of 2008 and all of 2009 requires. Image Credit: Edmund Jenks (The EDJE) 2008

Pacific Coast Motorsports Takes A Break From Competition

The last IndyCar Series race in Texas proved to be a successful outing for the driver and team of Pacific Coast Motorsports. What team owner Tyler Tadevic was able to conclude by completing a full race on the high-banked one and a half mile oval track is that with limited resources, it might be better to take extra time and prepare the two Visit Mexico City Dallara cars in a proper way with the expectation that it would be better to compete through chasing the season as opposed to having the season chase them.

So, instead of hitting the road on to Iowa and beyond for the next seven weeks, why not miss a race or two and rejoin the frey with the preparation and knowledge gained by the kind of shoptime a sponsored effort through the end of the 2009 ICS season would suggest.

Pacific Coast Motorsports Team Owner and President, Tyler Tadevic pictured in front of the shock absorber compartment in the team's primary Transporter. Image Credit: Edmund Jenks (The EDJE) 2008

“I’ve decided to keep the team at our headquarters in California to re-evaluate and strengthen our program,” said Team Owner, Tyler Tadevic. He continued,

“Pacific Coast Motorsports and the Mexico City Tourism Board are committed to IndyCar. PCM has a contract with Mexico City through 2009 and this has always been our building year."

Along with our partners, we have determined we are going to take some time to re-evaluate our resources and determine how to strengthen our 2008 program and better prepare for a competitive 2009 season,” said Team Owner, Tyler Tadevic.

PCM was the last of the Champ Car “transition” teams to debut in the IndyCar series. Coming off their first podium finish at the Long Beach Grand Prix, PCM ran their IndyCar for the first time during rookie orientation at the Indianapolis Motor Speedway. Despite a valiant effort throughout the month of May, the team did not qualify for the 92nd running of the Indy 500. One week later they made their first IndyCar start at The Milwaukee Mile. Experience, hard work and professionalism paid off for PCM at Texas Motor Speedway, two-weeks ago.

Mario Dominguez and his crew enjoyed improved results at the 1.5 mile-speedway. Dominguez started 24th of 28 cars and finished the event in 21st position. While these are not the type of results Dominguez or his crew are used to, they were proof of PCM’s expedited effort in learning and developing the set-up and strategies for their new environment, the IndyCar Series.

Tadevic continued, “In light of where we are in our effort and the limited resources available, there is no sense in taking risks which could put us further behind. We came into the series late and we cannot compete for a top-ten position in the championship this season, so we are taking this time to build our second car and to focus-on and prepare-for the job ahead."

"The transition has been extremely difficult, especially with the intensity of the IndyCar schedule. Despite our late start, we have been able to compete and garner publicity for our partners in Mexico City. We’ve also enhanced the fan base for the IndyCar series. The series has been very supportive and we look forward to our future in IndyCar,” said Tadevic.

Fans in Southern California and Mexico all look forward to the day when Mario Dominguez and the team at Pacific Coast Motorsports are able to take to the track, buttoned down and ready to go.

... notes from The EDJE

Tougher Time In Texas For The T-Team Ten

Helio Castroneves as he waits to make a run at the pole for the Bombardier Learjet 550 to be broadcast on ESPN at 10:00 pm EST, Saturday night, Texas Motor Speedway. Image Credit: Andy Sallee (2008)

Tougher Time In Texas For The T-Team Ten

Qualifications of Round 7 of 18 in Texas for the Bombardier Learjet 550 were pretty tough for the Transition Team Ten. Unlike the good representation of having five drivers make it onto the grid in five of the top ten positions, only one driver was able to crack the top ten.

Will Power driving for KV Racing Technology/AU-Australia was only able to notch eighth in the grid, followed next closest by his teammate Oriol Servia in position sixteen.

Mario Dominguez in the PCM pits just before his qualification run for the Bombardier Learjet 550. “I am very happy with our result today. I think this is the first time in my career that I have been so happy to be 24th. However, we are [far] from satisfied and we still have a lot of work to do. We definitely are making improvements to the Visit Mexico City Car and I am looking forward to the race tomorrow.” stated Mario after the qualification session at Texas Motor Speedway. Image Credit: Pacific Coast Motorsports

In his qualification run, Mario and PCM were able to place the car 24th on the grid right behind Justin Wilson of Newman/Haas/Lanigan Racing/McDonalds and ahead of onetime INDY 500 winner, Dreyer & Reinbold Racing driver, Buddy Rice. This was positive, since all of the practice times that his Dallara was able to post would have placed his car 28th in the field of 28 cars.

The elaborate helmet of EJ Viso. Viso qualified 28th in a 28 car field. Image Credit: Andy Sallee (2008)

The balance of the T-Team Ten fared as follows:

Pos. Driver - Team

18 Graham Rahal - Newman/Haas/Lanigan Racing
20 Enrique Bernoldi - Conquest Racing
21 Jamie Camara - Conquest Racing
22 Mario Moraes - Dale Coyne Racing
23 Justin Wilson - Newman/Haas/Lanigan Racing
26 Bruno Junqueira - Dale Coyne Racing
28 EJ Viso - HVM Racing

This is the kind of performance that most of the established IRL pundits had prophesied … a bunch of “Rookies” cruising along at the bottom of the grid.

At the one-third point in the championship points season after the Milwaukee Mile, we find the T-Team Ten holding on and hoping for some road courses to pop-up in the schedule. Oriol Servia is leading the points needed for “Rookie” of the year (140) followed hotly by IRL Established Team driver, Hideki Mutoh Andretti Green Racing/Panasonic (131) and Oriol’s KV Racing Technology teammate, Will Power (130). The overall leader in points one-third the way through the season is currently held by the 2008 INDY 500 winner, Scott Dixon of Target Chip Ganassi Racing at 234 points

Points Standings Here>>

... notes from The EDJE

It’s A Hollywood Debut For Pacific Coast Motorsports

Frankie Muniz (left) and Carl Skerlong make up the 2008 driver lineup for PCM's Atlantic program. Image Credit: PCM 2008/CCWS website

It’s A Hollywood Debut For Pacific Coast Motorsports

Being a member of the Champ Car Inner Circle fan club has it’s benefits. For example, the other day I receive in my email inbox an invitation to join an event that was being held up on Universal City Walk where a CCWS Atlantic racing series team was going to make it’s 2008 team debut campaign announcement.

The event was scheduled to start Wednesday, January 30, 2008 – 7:00 P.M. – about a half an hour after the Republican Presidential Primary Debate that was being broadcast from the Ronald Reagan Presidential Library, staged right in front of the reassembled Boing 747 that had served as President Reagan’s Air Force One while he was in office, was scheduled to end.

City Walk is easy to get to from where I reside here in Toluca Lake, it is just one mile away, and up on the hill near the amusement park.

Let’s go! … and go we did.

Universal City Walk at night. The blue neon outline of King Kong hanging off of the building ahead in left frame. Image Credit: Edmund Jenks/The EDJE

Drive to the MTA station parking lot at the bottom of the hill (nobody walks in LA!), grab the Universal Studios shuttle tram for the slow ride up the 20% or so grade to the top of the hill to be let off just around the corner of the signature spinning world fountain at the Universal Studios entrance. Walk the City Walk past Sparky’s, The Daily Grill, Bubba Gump’s, The NASCAR Racing Amusement Arcade, underneath King Kong hanging off the side of a building, on past a few more eateries forward to the large guitar standing in front of the Hard Rock Café, Hollywood (originally named Hard Rock Café, Universal City).

Two shrouded CCWS Atlantic cars bookended a gathering that included PCM team director Tyler Tadevic as announcer/interviewer, team drivers - Carl Skerlong and Frankie Muniz, race engineer’s Burke Harrison and Tim Lewis, and a host of Committee 300 Long Beach Grand Prix voenteers, fans (as EDJE was one), and a large contingent of entertainment and sports media.

President/Team Director, Tyler Tadevic rests his arms on the drivers who will campaign for Pacific Coast Motorsports in the CCWS Atlantic series 2008 season. The drivers are Frankie Muniz (on left) and Carl Skerlong (on right). Image Credit: Edmund Jenks/The EDJE

This excerpted from the CCWS website -

PCM ANNOUNCES CARL SKERLONG, FRANKIE MUNIZ AS DRIVERS FOR ATLANTIC TEAM
Hollywood, CA (Jan. 30, 2008)

Frankie Muniz (left) and Carl Skerlong - 2008 Pacific Coast Motorsports CCWS Atlantic drivers next to the car Frankie Muniz is expected to drive for the season. Image Credit: Edmund Jenks/The EDJE

Pacific Coast Motorsports, a two-car team in the Champ Car World Series, announced tonight that they will expand their racing team with a two-car entry in the Cooper Tires Presents The Champ Car Atlantic Championship Powered by Mazda. PCM also announced their all-American driver lineup, Carl Skerlong and Frankie Muniz.

Pacific Coast Motorsports Champ Car driver Alex Figge acquired the Bakersfield-based US RaceTronics Atlantic team. The team will be based at PCM's Oxnard, California, headquarters and will compete under the Pacific Coast Motorsports banner. Former US RaceTronics team owner, Shane Seneviratne will manage the Atlantic program.

PCM team director Tyler Tadevic made the announcement under the famous Hard Rock guitar at a media event at the Hard Rock Cafe at Universal Studios tonight in Hollywood. Tadevic commented on the team's desire to return to their racing roots.

"We're really proud to be returning to the series where we won the 2004 championship, and we are looking forward to continuing our winning tradition," Tadevic said. "As a graduate of the series, Alex is a believer of the product; this is an important program to him. Shane has a history of running championship-winning teams and we saw this as a terrific opportunity to return to Atlantic competition.

"We feel we've got two exceptional young drivers on board. They're both quick and very professional. We've got an exciting season ahead of us."

Skerlong, 19, of Mukilteo, Washington, will drive the #28 King Taco/Mazda/Swift. Skerlong made an impressive debut in the Atlantic series in 2007 with two podium finishes and a top-10 finish in the series championship. Skerlong will be paired with two-time Atlantic championship-winning (2003, 2004) race engineer Burke Harrison,

"I am so excited about this opportunity," Skerlong said. "I am really happy to be able to continue my relationship with Shane, but grateful for the tools and resources racing for Pacific Coast Motorsports will offer. I have one goal this year, and that is to win the Atlantic series title and the $2 million prize in the #28 King Taco car."

Frankie Muniz rests helmet on the front right tire of his Atlantic series ride for 2008 between photography shots. Image Credit: Edmund Jenks/The EDJE

Muniz, 22, of Los Angeles, will drive the #29 PCM/Mazda/Swift in his sophomore season of Atlantic competition. Most people will recognize Frankie as an Emmy- and Golden Globe-nominated actor, but 2008 will mark his third season as a professional racecar driver.

"Joining PCM is a huge step forward for me in my racing career," said Muniz. "In the three tests I have already completed, I have learned so much and really developed my skills as a racing driver. Tim Lewis, my race engineer, has a championship-winning record behind him and we have gelled really well. I just can't wait for the season to start in April at the Long Beach Grand Prix and I am thrilled to represent a professional racing team like Pacific Coast Motorsports."
Reference Here>>

After the ceremonies, the crowd milled around and fans, friends, and family of the event we able to enjoy a little conversation. The gathering outside adjourned to a private party hosted by Pacific Coast Motorsports up on the second level of the Hard Rock Café. Food and conversation were in plentiful supply and the building buzzed of the upcoming first of the season tests that are to be held in Sebring, Florida beginning this weekend. Team members were anxious to get the cars in the transport truck, drive them across the country and get this 2008 season started.

Great success to Team Pacific Coast Motorsports, may you all wage a campaign of epic scale … one worthy of a Hollywood debut!

Image Credit: Edmund Jenks/The EDJE

See you all the next time you are in the neighborhood at the 2008 running of the Long Beach Grand Prix. We will hop in the car and drive to the MTA station parking lot at the bottom of the hill ...

… notes from The EDJE.

Indy 500 - A Slice Of The American Pie

Tux the penguin, the mascot of the Linux kernel – Image Credit: Tux 500, as drawn by Larry Ewing

Indy 500 - A Slice Of The American Pie

As we ramp up to what many believe is the greatest auto racing spectacle in the world today, here is a story that is a little slice of the “American Pie”.

One of the sponsors is a software operating system that really has no single corporate backing in that it is an Open-Source operating system code that runs on platforms that also run Microsoft Windows, known as Linux.

The driver is famous for being a substitute driver for many of the teams who race in American open-wheel racing series and was once a driver of note in the former CART Series before it split up into two different formulas – Indy Car and Champ Car.

This week it is all about Indy Car for both Linux and Robert Moreno, a Brazilian who recently applied for US citizenship.

Image Credit: TUX 500 website

This from the TUX 500 website -

The TUX 500:
A Community Linux Powered Marketing Program
Linux® is a trademark of Linus Torvalds.

Marketing Linux® has always been a tricky proposition. As a community, we have relied on corporations who have a stake in the Linux operating system to market Linux to the world at large. Today, we have an opportunity to change that, and make Linux marketing as much a community effort as Linux development. That effort begins with the Tux 500 project.

Our goal is simple: we want to collect community donations to enter a Linux sponsored car in the 2007 Indianapolis 500. We need your help! If less than 1% of the Linux community donates $1, this will happen... will you do your part?
Reference Here>>

WE are Linux! - TUX 500 promotional video posted on YouTube

So far, only about $16,000 of the $350,000 goal has been donated for the advertising enterprise effort.

Item #2 from Tux 500 website -

It's Official! We're in the Indy 500!
Sunday, May 20 2007 @ 06:16 PM MDT - Contributed by: Bob Moore - Views: 2,757

I just got back from the track... and what a day for Chastain Motorsports... what a day for Roberto Moreno... what a day for the Linux community!

For those of you who missed it, with less than 1 hour remaining in qualifications for the 91st Indianapolis 500, team owner Tom Chastain made a bold decision. Rather than take a chance on being bumped late in the day, he pulled their already qualified car to see if they could qualify with a higher speed. The idea being that they would put more pressure on the unqualified teams.

Roberto Moreno took the track, and put together the best 4 lap average since the day began... 220.299 mph! This put the car safely in the field, and sits us on the inside of row 11 for the race next weekend!

Roberto Moreno talks with reporters after qualifying run. - Image Credit: Bob Moore

Roberto was in tears as he was interviewed by television crews, newspaper reporters, and snapped by countless photographers. The crew members hugged each other... Tom Chastain gave his wife Carol a kiss. It was a very emotional moment.

As for the Linux community, tonight we can, and should feel a great sense of accomplishment for what we've done! But we're not done yet... tomorrow, we need to start working to reward this racing team which has put us in the middle of a great story... and has rewarded us with some wonderful moments this weekend! And remember that we still have time to make the Linux presence on the car even bigger!

p.s. For those who watched on TV, did we get good screen time like we did for Saturday's qualifications? I haven't been able to check my MythTV yet.

Update
For helios' take on it, check out blog.lobby4linux.com

Also, there were two qualification shows on ESPN2 yesterday, an early one and a late one. I only got a recording of the early one. If anyone has a recording of the late broadcast, which had our qualifying run in it, I'd greatly appreciate a copy!
Reference Here>>

This from the Auto Racing Daily -

91st Indianapolis 500 Bump Day Post-qualifying Quotes - Roberto Moreno
May 21, 2007 - Roberto Moreno (#77 Chastain Motorsports Panoz/Honda/Firestone):

About Bobby More decal on side of car:

“Well, I’ve turned in an application for my (American) citizenship. On the form, it says there, you can choose a different name if you want to. So I went with Bobby More. I just need to get the accent right. I have not figured that one out yet. ”


What did you go through to get up to speed? :

“Basically yesterday, I asked to change the car. We were going in direction quite good. Then we changed the car and got a bit lost. Then people started to get in line (for qualifying). We didn’t have time to trim and fix the car. So we decided to try and qualify with the car as it was. Just in case it decided to rain (Sunday). What if it were to rain tomorrow? The car was really difficult to drive yesterday. We had lots of wing, and it was still difficult to drive. Today, we went back to what we had initially yesterday. We worked on that. My engineer did a great job. He focused really when we needed and he was right on. The car was good today. I was doing 217.1 with race downforce. Then they said it is time to “trim. ” I was a little unsure. But as soon as we trimmed, the car felt good. We trimmed one more step. Then they said lets trim two more steps. I said, ‘No, no. ’ We are quick enough. We had just gone over 219.6, which was good. So we went ahead and trimmed one more step. The car wasn’t really good, so I said to the guys lets go back one step on the trim and go into line (qualify). We did two more laps before qualifying at 220. I said, ‘That is good enough; let’s get in line and qualify. ’ I’m so glad that I got this opportunity. Stephan (Gregoire) is doing well. He will be back racing again. Thank you to the Chastain family gave me this opportunity. It’s an honor. One day, you are nobody sitting at home. Some people think I am too old and I don’t have any more left. But do not forget my spirit. It is so young, my strong desire to succeed. I am 48 years old, and today I feel great. I did it. We got in. I love this place. ”
Reference Here>>

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UPDATE 5-27-2007:

Lap 37: Yellow for contact in T1 by #77 Roberto Moreno.
2007-05-27 13:42:45

Lap 38: He got too high coming out of the turn.
2007-05-27 13:43:01

Lap 38: Moreno is out of the car and into safety vehicle.
2007-05-27 13:43:24

A live update report from the track indicates that Roberto Moreno is complaining of back pain and will be transported to the hospital.

TUX hits the wall on lap 37 - Image Credit: IndyCar.com.

... notes from The EDJE.

(ht: MAXINE)