Showing posts with label Hot Wheels. Show all posts
Showing posts with label Hot Wheels. Show all posts

Saturday, October 11, 2025

Willow Springs Reimagined: A Roaring Revival Of America’s Oldest Road Course

A timeless, yet weathered, welcome to Willow Springs International Raceway, established November 22, 1953, as it gears up for a new era with Willow Springs Reimagined. Image Credit: RoadracingWorld.com via FB/META (2025)

Willow Springs Reimagined: A Roaring Revival Of America’s Oldest Road Course
By Edmund Jenks - Motorsports Journal via Notes From The EDJE

Under a cloudless, yet blustery/windy, California sky, Willow Springs International Raceway roared back to life on Saturday, October 11, 2025, with a sold-out crowd of 5,000 enthusiasts converging to witness the dawn of a new era for America’s oldest road course. 

The line to get into Willow Springs International Raceway, just west of Rosamond off of the 14 Hwy., is about 4 miles long. Image Credit: Damon Rivetti via FB/META (2025)

The event, dubbed *Willow Springs Reimagined*, marked the first major spectacle since a new ownership group, led by CrossHarbor Capital Partners, acquired the historic track earlier this year. What unfolded was a high-octane celebration of car culture, blending iconic vehicles, all-star drivers, and a fresh vision for a beloved motorsport mecca.

Willow Springs Reimagined as on display from the planning committees of Singer and CrossHarbor Capital Partners. Note the addition of track configurations and pavement runs to compliment the Big Willow original configuration. This 3-d perspective was created orientated from the south looking toward the north. Image Credit: Larry Mason - FastLane Race School (2025)



This perspective of Willow Springs International Raceway's Big Willow track layout is from the northwest, looking southeast, under partly cloudy daytime conditions, consistent with Southern California's spring weather. Image Credit: RoadracingWorld.com via FB/META (2025)

The nine-turn “Big Willow” circuit pulsed with energy as racing legends and modern marvels took to the asphalt. Seven-time NASCAR champion Jimmie Johnson, Formula 1 titleholder Jenson Button, and three-time Indianapolis 500 winner Dario Franchitti headlined a B-Sedan Racing demonstration, a nod to the track’s storied 50-year history with the category. 


Czinger in the raw showing off much of its 3D Printed infrastructures. 
Image Credit: Larry Mason - FastLane Race School (2025)

Czinger in the flesh showing off the aerodynamics of the outer skin that allowed a predecessor of this car set a class lap speed record at WeatherTech Raceway Laguna Seca. Image Credit: Larry Mason - FastLane Race School (2025)

A closer look at some of the engineering and its 3D Printed manifestation - this is some serious and intricate design.
Image Credit: Larry Mason - FastLane Race School (2025)


A poignant highlight came when 19-year-old Lia Block piloted her late father Ken Block’s legendary Hoonitruck, its first public outing since his passing in 2023. The moment, charged with emotion, underscored the event’s deep ties to automotive heritage and family legacy. The crowd, hushed at first, erupted as the Hoonitruck’s tires screamed, a fitting tribute to a rally icon.

Pace Car used to lead out the squad of specially prepared Singer Porsche track cars complete with the new Willow Springs logo on the side. Image Credit: German Angel (2025)

Jarod DeAnda, the booming voice of Formula Drift, kept the energy high as emcee, while *The Smoking Tire* podcast, hosted by Matt Farah and Zack Klapmann, kicked off the day with a live recording that drew fans eager for insider tales from the automotive world. The paddock buzzed with curated displays, including life-sized Hot Wheels replicas of the 2001 Twin Mill and 2011 Bone Shaker, alongside Ken Block’s personal collection presented by the 43 Institute. Hoonigan’s Hoonipigasus Porsche and Micah Diaz’s Pro-Spec E46 added raw, tire-shredding spectacle, while DirtFish’s rally cars and displays from Porsche Santa Clarita, Shelby American, and ICON 4x4 filled the grounds with eye candy for every gearhead.

Race at the best tracks in California - whether you're starting your career or are already racing at an elite level - Ages: 5-17. F.A.T Karting Arrive and Drive - there’s no need to buy your own kart - just show up and race.

Willow Springs Karting Race Track newly established with all new electric-powered engines. The Karting facility is just west of the entrance and south of Turn 2 of the Big Willow track. Image Credit: Larry Mason FastLane Race School (2025)

Electric karts designed by F1 engineers. F.A.T. karts combine cutting-edge technology with expertise from the world’s top motorsport professionals. Image Credit: Larry Mason FastLane Race School (2025)

“The incredible turnout today proves the enthusiast culture is alive and well,” said Sam Byrne, co-founder of CrossHarbor Capital Partners and a voice for the ownership group. “We’re excited about the future here at Willow Springs. It’s all about reinvigorating the facility while leaning into its really cool past.” The ownership’s vision was palpable, with recent renovations enhancing the facility’s appeal while preserving its gritty, authentic charm.

Beyond the horsepower, the event carried a heart. A portion of ticket proceeds supported the East Kern Family Resource Center and Lost Angels Career Center, local nonprofits fostering community growth. Exclusive merchandise, including special-edition items from The Drivers Era and Lost Angels, added a collectible flair while raising funds and awareness.


The patina of this event was pure Southern California motor culture. Galpin Auto Sports captured the afternoon in this quick video posted at FB/META - Enjoy!

The main paddock overflowed with over 200 vehicles, from rare classics to supercars rarely seen outside private vaults or concours lawns. Harbinger’s innovative chassis designs shared space with FAT International’s curated gems, while a car show featuring 50-plus vehicles from collectors and influencers offered an up-close look at automotive history and innovation.

Click REELS displayed at end of video for mor impressions of Willow Springs Reimagined

As the sun dipped over the desert, Willow Springs Reimagined left no doubt: this wasn’t just a one-day thrill but the opening lap of a bold new chapter. With plans for more events already in motion - starting with another spectacle next month - the track is poised to reclaim its place as Southern California’s beating heart of car culture. For those who were there, the sound of engines and the smell of burning rubber will linger as a promise of more to come.

... notes from The EDJE


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TAGS: Willow Springs, car culture, Big Willow, Jimmie Johnson, Jenson Button, Dario Franchitti, Lia Block, Hoonitruck, Hot Wheels, FastLane Race School, Tire, automotive, racing, Ken Block, charity, supercars, Larry Mason, FastLane Race School, The EDJE 

Friday, February 22, 2008

Hot Wheels, Yes, Hot Wheels Turns 40

Image Credit: Hot Wheels Collectors

Hot Wheels, Yes, Hot Wheels Turns 40

Man I feel old, at this year’s Toy Fair in New York, Hot Wheels will show off a design competition for a Hot Wheels car between real automobile designers to celebrate the fact that Mattel’s Hot Wheels will turn forty years old. Oh, and unveil the most expensive tiny toy car ever built. It kinda’ makes one wonder what do they have up their sleeve for the 50th celebration?

Hot Wheels Diamond Encrusted Car - The diamonds on the custom-made jeweled car, valued at $140,000, total more than 2,700 and weigh nearly 23 carats. The car is cast in 18-karat white gold, while the majority of the vehicle is detailed with micro pave-set brilliant blue diamonds, mimicking Hot Wheels® Spectraflame® blue paint. Under the functional hood, the engine showcases additional micro pave-set white and black diamonds. The Hot Wheels® flame logo found on the underbelly of the car is lined with white and black diamonds. Red rubies are set as the tail lights, while black diamonds and red enamel create the "Red Line®" wheels. The custom-made case that houses the jewel-encrusted vehicle also holds 40 individual white diamonds, signifying each year in the legacy of the Hot Wheels® brand. Jason Arasheben -CEO and owner of Jason of Beverly Hills and Geoff Walker -VP of Hot Wheels marketing help out at the unveiling of the One-Of-A kind Jeweled Car in New York at the Mattel Showroom. Caption Credit: Hot Wheels Collectors - Image Credit: dailystab.co

If you were in the New York area from February 17 to February 20, 2008, you would have been able to catch the showing and the competition for yourself. If you not able to have been there, viewing the photos and videos placed here at The Edge just might be the next best thing.

A road trip is planned for this summer that will begin at Mattel’s (and Hot Wheels) company headquarters, and end at Watkins Glen. There, Hot Wheels will partner with the Grand Prix Festival of Watkins Glen to participate in the annual celebratory kick-off event honoring the history of the town and race track.


Image Credit: Hot Wheels Collectors

This from a Press Release issued by General Motors - Global -

40-Year-Old Hot Wheel Speeds Up Its Appeal at Toy Fair
General Motors - Global - [21-Feb-2008]

Hot Wheels will turn 40 this year, and to commemorate its iconic anniversary, the toy’s maker hosted a makeover competition.

Automakers were asked to submit ideas combining their own brand with the toy’s motto of power, speed and performance.

With no rules, federal regulations, speed limits or limits on prices, six designers came up with a slew of ideas inspired from both childhood memories and previous collections.

Chevrolet designer Amaury Diaz Serrano came up with the Chevroletor, a vehicle inspired by Serrano’s own Hot Wheels collection and the 1957 Corvette SS. Other top designs included Ford’s Gangster Grin, the Dodge XP-07, the Honda Racer and Mitsubishi’s Double Shotz.
(ht: The News Market)

GM’s Chevroletor - Image Credit: dailystab.com

Ford’s Gangster Grin - Image Credit: dailystab.com

Honda Racer - Image Credit: dailystab.com

Dodge XP-07 - Image Credit: dailystab.com

Lotus's 40H - Image Credit: dailystab.com

And this excerpted from Hot Wheels Collectors fansite –

Hot Wheels® Designer's Challenge™


For the first time in its history, Mattel went outside of its in-house design team to seek new car designs and to honor the automotive partners that attributed to the success of Hot Wheels® cars over the years. Car designers from Dodge, Ford, General Motors, Honda, Lotus and Mitsubishi designed their version of a Hot Wheels® concept car based on the brand's attributes of speed, power, performance and attitude. Each submitted design was created in a 1:5-scale model and unveiled this past October at the 2007 Specialty Equipment Market Association (SEMA) Show in Las Vegas [with the finished retail 1:64-scale version to be unveiled at the New York Toy Fair]. In late March the 1:64-scale versions will be available at retailers nationwide as part of the Designer's Challenge™ product line.

"I’ve been involved in multi-million dollar concept car designs but not everyone can relate to these kinds of projects," said Amaury Diaz Serrano, creative designer, General Motors. "But, everyone can relate to a Hot Wheels. Regardless of age, race or background, everyone has fond memories of playing with them. To be able to design for Hot Wheels is the closest I will ever get to winning an Oscar."

Hot Wheels® Cross-Country Road Trip

This summer, fans across the country will be invited to celebrate the 40th anniversary as Hot Wheels® travels Highway 40 to bring together automotive enthusiasts of all ages. Kicking off at Mattel's headquarters in El Segundo in mid-August, the road trip will make stops at the Bonneville Salt Flats in Utah; Speed, KS; Indianapolis; and Detroit, before culminating in a grand finale celebration on September 5 in Watkins Glen, NY -- home to American road racing.

At each road trip stop, Hot Wheels® will host a free event that will be open to the public. Each event will feature life-size Hot Wheels® cars, kiosks where people can create their own custom Hot Wheels® “drivers license,” family-friendly activities, and the opportunity to receive a commemorative 1:64-scale Hot Wheels® car created especially for each stop, available in limited quantities.

"40 years. Four billion cars. It is a year of exciting milestones for Hot Wheels," said Geoff Walker, vice president, Wheels Marketing, Mattel Brands. "We just can't wait to get on the road to celebrate with the millions that share the Hot Wheels passion."
Reference Here>>

... notes from The EDJE