Willow Springs International Raceway Unveils Bold New Logo & Vision For A World-Class Automotive Future

Willow Springs International Raceway Unveils Bold New Logo & Vision For A World-Class Automotive Future

Willow Springs International Raceway proudly unveiled a dynamic new logo, heralding a bold and exhilarating future for the iconic track. This confident rebranding underscores Willow Springs’ unwavering commitment to solidifying its status as a premier global automotive destination.

The raceway stands resolute in honoring its storied heritage while forging a path of innovation and excellence. Alongside the striking new logo, Willow Springs has launched a series of transformative track enhancements at its Rosamond facility. These upgrades are meticulously designed to elevate safety, ensure continued public access, and deliver an unparalleled experience for drivers and motorsport enthusiasts.

“Willow Springs is poised to lead the next era of motorsport excellence, preserving its legacy while implementing strategic improvements that prioritize safety, performance, and an unmatched experience,” declared Sam Byrne, co-founder of CrossHarbor Capital Partners and representative of the Willow Springs ownership group. “The new logo and ongoing upgrades mark the beginning of our ambitious vision to cement Willow Springs as the unrivaled heart of Southern California’s car culture.”

In a powerful stride toward this vision, Willow Springs will host *Willow Springs Reimagined* in October, a landmark public event showcasing a cars-and-coffee-style car show, thrilling on-track action, rare vehicles from the Petersen Automotive Museum and Singer Vehicle Design, a F.A.T. International activation, exclusive merchandise, and a vibrant lineup of food trucks and vendors.

Further details on current and future improvements, as well as *Willow Springs Reimagined*, will be announced as they unfold. For more information, visit willowspringsraceway.com or follow the excitement on Instagram and Facebook.

... notes from The EDJE

TAGS: Willow Springs, raceway rebranding, new logo, automotive excellence, track improvements, motorsport innovation, Southern California car culture, Willow Springs Reimagined, car show, Petersen Automotive Museum, Singer Vehicle Design, F.A.T. International, racing events, track safety, Rosamond raceway, The EDJE