Sunday, March 14, 2010

Highest television ratings in Brazil for IZOD IndyCar Series race in Sao Paulo

Highest television ratings in Brazil for IZOD IndyCar Series race in Sao Paulo

As reported on VERSUS TV, Bob Jenkins stated that it has been measured that the highest ratings for any television broadcast ever in Brazil was registered for the opening race of the IZOD IndyCar Series in Sao Paulo, Brazil. This was a very good race on ANY level. The CCWS was fairly well represented on the driverside (Will Power, Ryan Hunter-Reay, Raphael Matos) ... not so much on the teamside (top CCWS transition team finish was KV Racing technology at P12). RHR and Vitor both were coming into the race having sustained back injuries last year - a very good drive? for those in the top five places - a good start for the first year series sponsor, IZOD!

The race started with a first lap compression accident touched off by ICS rookie and seven year former Formula 1 driver for KV Racing Technology's Takuma Sato. Sato, came in too hot on the first corner setting up a chain reaction accident that aids in taking out KV Racing Technology teammate Mario Moraes (also has trouble slowing down) who lands on top of Andretti Autosport's Marco Andretti.

The ratings were boosted by the fact that seven drivers from Brazil were competing in this first race of the 2010 ICS season and many are household names ... they are Vitor Meira - AJ Foyt Racing - finishing P3, Raphael Matos - Luczo Dragon Racing - finishing P4, Helio Castroneves - Verizon Penske Racing - finishing P9, Tony Kanaan - Andretti Autosports - finishing P10, Ana Beatriz (Bia Figueiredo) - Dreyer&Reinbold Racing - finishing P13, Mario Romancini - Conquest Racing - finishing P17, and Mario Moraes - KV Racing Technology - finishing P24.

... notes from The EDJE

1 comment:

Anonymous said...

Yea, but what about in the US? I get DirecTV and they don't even carry VS anymore. I've complained to both IndyCar and DirecTV with no luck...