Sunday, May 12, 2019

Patrick Long's #Luft6 Outdoes Itself With Movieset Backdrop Location

Not your usual car show #luftgekühlt #luft6 — Not your usual custom Porsche vision with the Emory Motorsports 356 RSR on display at Universal Studios Hollywood (center left). Image Credit: Stan Kaplan via FB (2019)

Patrick Long's #Luft6 Outdoes Itself With Movieset Backdrop Location

Oh, to be in Los Angeles and a Porsche automobile marque lover at the beginning of the month of May.

What can best described as an annual Porsche cars & coffee carshow tradition on steroids, #Luft6, or Luftgekühlt (pronounced like "looft-guh-kyoolt" - eh, so-so) which is German for “air cooled,” got it's start as a dream of standout American Porsche factory race car driver, and local SoCal boy, Patrick Long along with noted Southern California creative director Howie Idelson.

This event has a preview party which starts the evening before at The Petersen Automotive Museum. This gathering starts out as a typical Petersen parking roof-top drive in but since this serves a a warm-up for the "Luft" ... nothing seems typical anymore.

Take, for example, this very unique MOMO 356 RSR Outlaw built by Emory Motorsports whose operation is located near McMinnville, Oregon.


As captured here by Petersen photographer Ted Seven, the MOMO 356 RSR Outlaw was sitting in the Petersen Vault before being revealed to all who joined in for the pre-Luftgekühlt 6 gathering.

This excerpted and edited from  Gauge Media Group Inc. -

MOMO Porsche 356 RSR OUTLAW BY EMORY MOTORSPORTS
September 28, 2018

MOMO, in collaboration with Rod Emory at Emory Motorsports, was delighted to unveil the MOMO 356 RSR Outlaw at its public debut during Rennsport Reunion VI at WeatherTech Raceway Laguna Seca. Rennsport Reunion, Porsche’s heritage event, was the perfect backdrop to reveal this project, which honored MOMO’s 50-year history with Porsche enthusiasts.

The concept for this very special sports car dates back to 2012 when Porsche 356 specialist Rod Emory imagined the ultimate 356, one worthy of Porsche’s RSR designation in reference to the legendary 1973 Porsche 911 Carrera RSR. A rendering was posted to social media and led to a call from Henrique Cisneros, Chairman of MOMO Automotive Group in 2014. His aims were clear: “It needed to have cool MOMO wheels and spit flames from the exhaust,” Rod recalled of the conversation.
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Drawing inspiration from MOMO’s classic five-spoke center lock wheels fitted to the Porsche 935 and 962 race cars of the 1970s and ’80s. The result is the MOMO Heritage 5 wheel, which provides a focal point for the MOMO 356 RSR Outlaw.

The wheels measure 17×7” front and 17×8” rear, fitted using original Porsche 911 RSR centerlock hubs. A crowd pleaser since its first public appearance at the 2017 SEMA show, the MOMO Heritage 5 wheel was the basis for the MOMO Heritage 6 wheel launched earlier this year.

Pirelli P Zero Trofeo R tires – the Italian company’s stickiest road-racing compound – were fitted to all four corners, with 225/45 ZR17 specified for the front and 255/40 ZR17 on the rear.
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MORE Build Particulars >>>
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The MOMO 356 RSR Outlaw by Emory Motorsports debuted at Rennsport Reunion VI where enthusiasts were able to see it in the MOMO booth. The car also appeared at SEMA 2018, where it showcased MOMO products and promoted the brand.
[Reference Here]


This was the first time this special "one of" car created for MOMO will be seen 100% finished and complete - for everything Luftgekühlt 6.


The other grand output from this very special cars & coffee marque party is the photographic images shared on social media.

Best image seen that encapsulates the look and the feel of this very special venue of Universal Studios backlot for Luftgekühlt 6. Stan Kaplan captured that moment in time where light and composition makes it's own statement at leaving the perfect impression. Image Credit: Stan Kaplan via FB (2019)

Strolling the backlot movieset streets filled with air-cooled Porsche after air-cooled Porsche, as with all previous mid-Spring Luftgekühlt events here in ol' Southern California, has one wishing for more.





ADDITIONAL Walk-Around Video >>>

Photographer Kurt Bradley captured this tribute to the 914 during his first Luft event - such a perfect and unequaled backdrop from the Universal Studios Hollywood backlot movieset. Image Credit: Kurt Bradley via Twitter (2019)

ADDITIONAL Images >>>


That's right, Luftgekühlt has evolved into the best one-day mid-Spring annual cars & coffee event, complete with mirror hanger ID locator cards, on steroids ... that, given its early history, will undoubtedly become a Porsche Only Pebble Beach Concours d'Elegance style event of LA LA Land - we all welcome its growth and can not wait for what #Luft7 has to offer in venue, experience and images.

... notes from The EDJE




TAGS: Luftgekühlt, #Luft6, #Luft7, Universal Studios, Backlot, Movieset, backdrops, Patrick Long, Howie Idelson, Pebble Beach Concours d'Elegance, #porschetechtalk, The EDJE

Monday, May 6, 2019

“Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy” - Opening Panel Discussion

“Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy” - Panelists and Moderator (Left To Right): George Hull (Film Designer for “Blade Runner 2049,” “Star Wars: The Last Jedi,” “Guardians of the Galaxy Vol. 2,” etc.) - Josh Hancock (Picture Car Coordinator, President of Joshcar Inc.) - Harald Belker (Automotive Designer for “Total Recall,” “Batman and Robin,” “Minority Report,” “Iron Man,” “Tron,” etc.) - Dennis McCarthy (Motion Picture Car Coordinator for “Black Panther”, “Captain Marvel”, “Batman v Superman: Dawn of Justice,” etc.) - Moderated by Scott Mantz (film critic, writer, producer, co-founder & President - Los Angeles Online Film Critics Society, resident film critic & film segment producer - Access Hollywood, etc.) - Mike Scheffe ("Knight Rider" - KITT, "Back to the Future," "Starship Troopers," "Spider-Man," instructor at At Center School of Design, etc.) - Bob Gale (Co-creator, co-writer and co-producer of “Back to the Future” and its sequels).

“Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy”  - Opening Panel Discussion

The Petersen Automotive Museum has opened a new exhibit located in the Mullin Family Grand Salon on the first floor, set to run through March 15, 2020, titled “Hollywood Dream Machines: Vehicles of Science Fiction and Fantasy.”  This exhibit (over 50 vehicles from 30 production and studio resources, included with The Petersen's own ample collection) is the largest museum exhibition of sci-fi vehicles in the world, and is highlighted by automobiles, costumes, props, and original blueprints from classic and modern-day film series and video games such as "Back to the Future," “Transformers,” “Iron Man,” “Mad Max,” “Halo,” "Knight Rider" - KITT, "Man From U.N.C.L.E." - AMT Piranha, and much more.

The media-only preview on May 4th, 2019 commenced with a panel discussion featuring some of the most celebrated film producers, movie car designers, and coordinators of the past 30+ decades who covered some of the backstories of some of film’s most iconic vehicles, discuss how Hollywood’s “cars of the future” are created, and what they think could be next.


The panel discussion was moderated by film critic, writer, producer Scott Mantz who introduced himself as not just a film and car geek ... but with the added level of also being a huge Si-Fi fan as well, so he was over the moon to be included with this group of folks to interview/moderate.

Here Bob Gale, creator of the "Back To The Future" time transporter, shows the attention to the detail of having Doc Brown as inventor of the first time machine, built out of a DeLorean sports car, was fashioned from a home-based garage using "shade tree mechanic" techniques - mounted open wires and zip ties. Image Credit: Edmund Jenks (2019)

The panelists included: 

** George Hull (Film Designer for “Blade Runner 2049,” “Star Wars: The Last Jedi,” “Guardians of the Galaxy Vol. 2,” etc.)

** Josh Hancock (Picture Car Coordinator, President of Joshcar Inc., etc.)

** Harald Belker (Automotive Designer for “Total Recall,” “Batman and Robin,” “Minority Report,” “Iron Man,” “Tron,” etc.)

** Dennis McCarthy (Motion Picture Car Coordinator for “Black Panther”, “Captain Marvel”, “Batman v Superman: Dawn of Justice,” etc.)

** Mike Scheffe ("Knight Rider" - KITT, "Back to the Future," "Starship Troopers," "Spider-Man," instructor at At Center School of Design, etc.)

** Bob Gale (Co-creator, co-writer and co-producer of “Back to the Future” and its sequels)

If the opening and display is an indicator as to the success of this unique presentation and collection of extremely rare and artistic examples of imagination coming to life, it is possible that this exhibit may get an extension from its planned March 15, 2020 closing date.

... notes from The EDJE




TAGS: The Petersen Automotive Museum,  Mullin Family Grand Salon, Hollywood Dream Machines, Vehicles of Science Fiction and Fantasy, 53 vehicles, 30 studios, props, cars, vehicles, Microsoft, Audi Lexus, Batman, Transformers, Bumble Bee, Back To The Future, The EDJE

Monday, April 29, 2019

Speedway Bikes Score Timeless Motor Culture Display Points At "Museum 41" Display At Cody Products

Museum 41 Poster honoring the Champion Milne Brothers who set their campaign records in the 1930's. Image Credit: Howie Zechner (2019)

Speedway Bikes Score Timeless Motor Culture Display Points At "Museum 41" Display At Cody Products

The Internet and its social media components allow for a greater level of sharing experiences than ever before when compared to the previous communications era of print media and/or high school auditorium presentations via slideshow.

For example, without knowing a gentleman such as Howie "Raz" Zechner, the only way one might be able to gain an appreciation for Speedway Bike Racing to a grand level, the above channels would only give one a glimpse and a very tiny window upon which to mull over and absorb all that might impress, inform and entertain.

Books, magazines and original period photographs are on display along with the motorcycles that competed in Speedway Racing worldwide. Image Credit: Howie Zechner (2019)

Consider the 240 image photo album and text posted by Raz on his Facebook page of a gathering of Speedway Bike motor-culturists in Garden Grove, California.


Bobby Cody, successional owner of Cody Racing, Garden Grove, created what will become an annual exhibition, using his father's, speedway bike champion "Wild Bill Cody", National Number 41 to title the gathering "Museum 41" given that the original items for the display were in contained the collection of Bill Cody and friends/competitors known along the way.

Museum 41 Story - Sunday, April 22, 2018 >>>

This had to be shared beyond the confines of Howie Zechner's social media, and with a simple EMBED code provided by the FB Tool, we, at Motorsports Journal are compelled to do just this act, post the Zechner entry for all to find from an additional communications web portal.

Please spend some time, read the words, and spend some real quality time to look at the images and become impressed, informed and entertained.

Thank you, Raz.

... notes from The EDJE




TAGS: Speedway, Motor Culture, Historic, Display, Museum 41, Cody Products, Garden Grove, Wild Bill Cody, Bobby Cody, Raz, Howie Zechner, The EDJE

Friday, April 12, 2019

BUBBA Burger Sports Car Grand Prix At Long Beach With Five-Time Class Winner Oliver Gavin

Corvette Racing's Car No. 4 Brit driver Oliver Gavin navigates Turn 2 known as The Fountain Turn. Image Credit: Edmund Jenks (2019)

BUBBA Burger Sports Car Grand Prix At Long Beach With Five-Time Class Winner Oliver Gavin

Oliver Gavin, a GM factory driver for Corvette Racing for 15 years and an ambassador for Chevrolet UK, he competes in Europe, the USA and Australia, while remaining a dedicated family man, fitness fanatic and marathon runner.

This interview finds Oliver the day before taking to the track in his effort to secure a sixth Class win in the BUBBA Burger Sports Car Grand Prix At Long Beach. This race is the shortest race of the season at 100 minutes, having two races - one being the 24 Hours at Daytona and the other being the 12 Hours at Sebring.



Oliver discusses with Edmund Jenks, Managing Editor - Performance & Racing Tech Talk | Motorsports Journal, the kinds of racing that takes place including his favorite section of the course and how consistency plays such an important role.

... notes from The EDJE




TAGS: WeatherTech Sports Car Challenge, GTLM, Oliver Gavin, 5_Time Class Winner, Turn 9, Turn 10, Turn 11, AGPLB, The EDJE

Monday, April 8, 2019

Napoleon Motorsports Will Be The First Team To Give Formula DRIFT A Spark

First ever 100% electric motor powered Pro1 Formula DRIFT Black Magic Pro Championship Presented by BlackVue Dash Cameras competition car. Welcome to the Napoleon Motorsports Chevrolet Camaro EL-1 as depicted on the back of the Napoleon Motorsports Turnkey Industries transporter. Image Credit: Edmund Jenks (2019)

Napoleon Motorsports Will Be The First Team To Give Formula DRIFT A Spark

If Joe, Lynn, & Justin Napoleon with the fabrication assistance of Robert Quezada from Houston, Texas have their wishes come true, Napoleon Motorsports will be the first team to compete in the highest levels of Formula DRIFT with 100% electric power thus adding a spark to an already electrifying visual and sound display in motorsports and motor culture.

Napoleon Motorsports has at least a three generation family pursuit and affaire in motorsports and motor culture building cars and racing all forms of motor driven vehicle competition ranging from the dragstrip to circle dirt track and most recently road/street courses with the Trans Am Series Pirelli TA2 class with driver Shane Lewis.

The latest effort, which was spawned just about six months ago, was to create a car that could compete in the Formula DRIFT series. Enter the Chevrolet Camaro EL-1 Formula DRIFT Black Magic Pro Championship Presented by BlackVue Dash Cameras - Round 1: Streets Of Long Beach April 5-6, 2019 driven by 2018 Formula DRIFT Pro2 champion, Travis Reeder. This is a serious response to a very serious challenge for the Formula DRIFT championship.

Joe Napoleon, Team owner and director of Napoleon Motorsports, describes some of the fabricated features in the converted engine to battery compartment during the Acura Grand Prix Of Long Beach Media Day. The weight and displacement of the batteries are fabricated to emulate the center of gravity and weight of a V-8 engine. Image Credit: Edmund Jenks (2019)

In what was to be their first official competition, however, the City Of Long Beach Fire Department in a joint recommendation made with the Acura Grand Prix Of Long Beach Friday morning, before Formula DRIFT's first event of the 2019 season, that the Napoleon Motorsports Chevrolet Camaro EL-1 could not compete due to a little known city ordinance, until Friday, that prohibits electric and gasoline-powered cars on a track at the same time. The City Of Long Beach Fire Department also came out to say that the fire safety crew will not have the adequate time to train in case there’s an emergency with the car.

Podcast Interview with Justin Napoleon


The most confusing aspect to all of this, is in the last minute timing of this recommendation since a history of electric-powered competition is widely known, the FIA Formula E raced here successfully for two years without incident and that both City Of Long Beach Fire Department and then Toyota Grand Prix Of Long Beach felt comfortable with their training at that time for those events.

One might think that Formula DRIFT Black Magic Pro Championship Presented by BlackVue Dash Cameras field of competitors may have pulled a political fast one since evidence would suggest, after a look at the Formula DRIFT website, that everyone knew the Napoleon Motorsports Chevrolet Camaro EL-1 Formula DRIFT car was coming with two articles published - Napoleon Motorsports: Attacking 2019 PRO1 Formula Drift Series (December 18, 2018) & Napoleon Motorsports: New Champion Pilot for EL1 (March 12, 2019).

No one expected that the "spark" Napoleon Motorsport's Chevrolet Camaro EL-1 - nicknamed "Freedom" - would be one in the form of a political, or process controversy ... to say the least.

Pretty odd.

Official Response By Napoleon Motorsports via Facebook:


In response to a decision made by the city of Long Beach and Acura Long Beach Grand Prix that prevents the EL1 from competition; Travis reeder Will now be piloting his LS 240 for his FD Pro1 debut.

BEGIN
"We’ve initiated plan B and we will continue forward without fail. I appreciate all the love and support, I respect the decisions made.

This is an indication of education yet to be done... We will take our lessons learned, get ahead of the curve for approval and we look forward to fielding “Freedom” [EL1] in Orlando." - Joe Napoleon, Chief Principal, Napoleon Motorsports
ENDS

With the Plan B gasoline-powered LS240, Travis Reeder ended up P14 out of a field of 32 drivers - 33 Points - 70 Points behind the Round 1 winner, Aurimas “Odi” Bakchis.

Travis Reeder stands beside his Napoleon Motorsports No. 77 Chevrolet Camaro EL-1 electric-powered Formula DRIFT car on display in downtown Long Beach. Image Credit: Napoleon Motorsports via Facebook (2019)

Justin Napoleon wrote in his email response - "Moving forward: as you’re aware we had Travis’ car as a back up car. He did an outstanding job in the competition. We will carry the back up car with us in the event the EL-1 can’t run for whatever reason. We will be in contact with the proper personnel at the next event (Orlando) ahead of time.

As for Napoleon Motorsports; this is only a minor setback and we will continue to push onward and upward as we look to be an innovative leader in EV Racing. As stated before; this is only the beginning for us. We’ve got some very creative ambitions beyond drifting that will come to fruition this year as the EL-1 proves to be a reckoning force. "

Joe Napoleon, Team owner and director of Napoleon Motorsports, demonstrate the custom fabrication rear quarter panels used on the Camaro EL-1 for give during competition. Image Credit: Edmund Jenks (2019)

Napoleon Motorsports Chevrolet Camaro EL-1 "Freedom" Formula DRIFT

The first questions one is confronted with are having to do with embracing new, un-traditional technology just as motorsports players have been doing since mobility solutions have been invented. Soon after WWII, folks would strap on a blower from a diesel engine to a gas-powered engine to see what improvements to drag strip speed & time race this would make.

With Electric-Powered engines, the first element one instantly understands is torque applied to the wheels with this torque being the high-level same from beginning to the end of the power band - this can not be said for gasoline-powered engines where a curve of torque is delivered - low at first, building to a sweet spot at a specific RPM, then dissipating the more RPM is applied.

Second, in normal travel mobility situations such as a transportation replacement alternative to gasoline-powered engines, the electric-power only lasts so long and then one has to invest a much longer time to re-charge the batteries than fill a tank with liquid - this is known as "Range Anxiety" - but as applied to Formula DRIFT not a problem due to the very short duration of each side-by-side competition session.

Round 1 of the 2019 Formula DRIFT Black Magic Pro Championship Presented by BlackVue Dash Cameras season was to be the grand debut for this evolution in power equipment available for drifting. Image Credit: Edmund Jenks (2019)

This excerpted and edited from Drift Life -

Electric Drifting – The Future?
By: Jos Roder - March 22nd, 2019

With the all but confirmed introduction of an electric drift car into Formula Drift for the 2019 season, it opens the discussion around the future of drifting and the role electric vehicles may play in it.

In December 2018, Formula Drift released a statement on behalf of Napoleon Motorsport about a sixth generation 2019 Chevrolet Camaro EL-1 the team was building that was described as “a revolutionary drift car” and “the first one of its kind in Formula Drift.”

Fast forward to early 2019 and the rumours became stronger. On the February 27th Maximum Driftcast podcast, Formula Drift Technical Manager Kevin Wells spoke about regulations ahead of an electric car joining the series. The latest video from Napoleon Motorsport included flashes of electricity as part of the graphics so it doesn’t take a rocket scientist to put everything together.

So unless there is a CIA level deception that has led everyone down the garden path, we will see an electric drift car competing in Formula Drift in 2019 and that Drift Life readers, is a fascinating prospect.

Why Electric?

"It's inevitable!"

Electric cars didn’t fly down in the last shower and they aren’t going anywhere.  Tesla is now a household name, manufacturers are pouring millions into electric R&D, ‘ludicrous mode’ makes grown men giggle and Formula E (electric based open-wheel racing series) continues to build an audience and has growing support globally.

But electric drift car’s have already been made! Yes, companies around the world have already been experimenting with electric drift cars, like EV West and their Tesla powered E36.


The cockpit of the next evolution in Formula DRIFT competition. Image Credit: Edmund Jenks (2019)

To see an electric drift car in a top-level competition series however is a big step up. It was only a matter of time but the reality brings fundamental, technical and philosophical questions about the sport to the here and now. Some questions are being resolved through regulations but others can only be answered in competition and in the spectator stands.
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This brings us to what many see as in theory at least, a logical step into the world of electric motors.

Electric Motor Benefits:

Amazing torque characteristics

No gears to change – should be quick off the line

Handling characteristics  –  low battery and motor placement for 50-50 weight split and lower centre of gravity.

Reliability – once early issues ironed out, in theory, there are fewer things that can go wrong with the drivetrain.

Lowering overall vehicle weight

Electric Drift Car Commercial Benefits

Momentum is building and millions are being poured into R&D. Chevrolet recently displayed the eCOPO Concept Camaro, a car designed to run 9’s on the quarter through its two electric motors that produce a combined 800hp (and all the torques) and is no doubt a ploy designed to convince Chevrolet supporters that ‘electric’ can be cool.

For Napoleon Motorsport, choosing a new Camaro as their electric vehicle choice given Chevrolet’s recent moves could be strategic or simply coincidental. Funding a race program is a huge investment so with projects like eCOPO underway, perhaps Napoleon Motorsport feels doors could open for manufacturer support. At a minimum, an electric drift car is unique, so a new range of sponsorship avenues for the team could no doubt be opened. Strategically, this aspect of the program could prove to be a smart move.

Side note: electric cars are primarily about efficiency and environmental benefits….so the irony of introducing a smoke-inducing, tyre destroying electric drift car is not lost on us.

Downsides/Challenges and Unanswered Questions

From putting down its power too well off the line, lack of noise, through to handling advantages and reliability improvements, let’s rationally analyse some of the questions and thoughts that came up in our conversations on the matter.

Q: Can a silent drift car excite anyone?
For drift judges, a philosophical debate has to take place. The ‘sound’ of the car is not judged obviously, but it will be hard not to be fooled and remain impartial to what you are seeing compared another car that may have had an identical run, except with the screaming engine to compliment the run.

For spectators, the equation is pretty simple. Can you get excited by a silent drift car that only oozes tyre squeal? That is a really hard sell. A huge component of drifting is enjoying high revving engines, turbo’s and V8s’s as they power through a course so an electric car will be eerily underwhelming.

Q: How driveable are electric engine drift cars?
According to the EV West team and JehuGarcia, the light switch on and off feeling, plus the ramp on and off characteristics of the engine was quite hard to control in current specification. Is Napoleon Motorsport there yet? We don’t know.

Q: Will electric drift cars put down the power too well from the holeshot?
A cars ability to accelerate is dependant on a variety of factors, but primarily comes down to how much grip a tyre can produce on a given surface. The crazy 0-100 (0-60) times we see by Tesla’s are with AWD systems. A RWD based system would be absolutely slower. Overall, I think this would be a negligible difference.

Q: Will electric cars have a fundamental performance/handling advantage?
Overall vehicle weight, the centre of gravity and weight distribution are all considerations. The overall weight of a vehicle governs the tyre size a car can run, so even if the car was substantially lighter than a standard Camaro (which it probably is), tyre size will be reduced to negate the advantage in this area. Centre of gravity however is certainly an area a competition drift car could have an advantage in.
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The flexibility of battery placement (should it be allowed in technical regulations) can also ensure a perfect 50:50 weight distribution should that be the balance they are looking for.

Q: Will electric drift cars be perfectly reliable?
I’d suggest not initially, but with fewer components in play, that should prove to be a slight advantage in this area over the medium-term. It is worth noting a number of Formula Drift Pro cars are very reliable and most have backup parts to keep them in the game even with failures.

Q: Will electric drift cars create an arms race/fractures in the fabric of the sport?
This question only brings up more questions. If electric vehicles drift amazingly, are ultra reliable and gain momentum, will other teams be forced to spend into oblivion to keep up? Will there become a huge divide and traditionalists that mean electric cars are outlawed or become a separate series? Having electric drift cars upsetting the competition apple cart in such a severe way is probably hyperbole, but major controversy in motorsport is hardly a new concept so who knows! 


The business end of the Napoleon Motorsports Chevrolet Camaro EL-1. Image Credit: Edmund Jenks (2019)

The Bottom Line – We Fear Change
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Electric cars are part of our collective future whether we like it or not, so we should at least give them a chance in the sport and investigate if it will be a fit for drifting in the future.

So until the electric car competes a season, I’ll be watching on with an open mind and a tonne of popcorn. My bet is it will be an anti-climatic debut, but that is nearly to be expected of any new campaign in Formula Drift Pro category with a new build, let alone an electric variant, but I’m happy to be wrong!
----
P.S Drift runs are so short, Range Anxiety shouldn’t be a thing!? Unless you have 5 re-runs in your Top 32 and you can’t swap out batteries?
[Reference Here]

After researching some articles reviewing the situation that placed "Freedom" on the sidelines had been published, the initial Napoleon Motorsports response was that the car was fabricated using all of the FIA Formula E safety aspects as a template and built to FIA regulations for EV race cars.

They were never made aware of this Long Beach City Ordinance, and apparently neither was the event producer, Formula DRIFT ... or should that be the other way around?

Napoleon Motorsports just wishes to compete and will bring to every venue both racing platforms - "Freedom" &  LS240 - recognizing that there may be a learning curve at each and every event venue throughout the season. 

So, we are all awaiting the first real "Freedom" run in a Pro division Formula DRIFT competition, bring the spark, and see where this technology application goes - so far, the equipment or the team hasn't allowed the Camaro EL-1 to compete ... in Long Beach, maybe it was the fear of change

... notes from The EDJE




TAGS: electric drift car, Formula DRIFT, Napoleon Motorsport, Camaro EL-1, Freedom, City Of Long Beach, Acura Grand Prix Of Long Beach, The EDJE

Monday, March 25, 2019

Inaugural INDYCAR Classic At COTA - Rebirth Of Motor Culture & A Boost To A Series

Harding Steinbrenner Racing No. 88 Honda driven by 18 year 11 month old Colton Herta as he drives the final laps in the lead of the Inaugural IndyCar Classic At Circuit Of The Americas. Image Credit: Stephen Lautenschlager (2019) 

Inaugural INDYCAR Classic At COTA - Rebirth Of Motor Culture & A Boost To A Series

The stage was set for a perfect storm of competition and history-making when the NTT IndyCar Series took to the Formula 1 purpose-built track, Circuit Of The Americas (COTA) near Austin, Texas, for the first time in anger this weekend of March 22-24, 2019.

In this second race of a seventeen race season, all of the teams looked to this track as a mark in the modern age, of a racing series that can prove it was on equal par at putting on a show, on this pavement, as the Formula 1 cars that it will be replacing had.

"No Track Limits" showing itself as a permanent part of the IndyCar line in Turn 19. This turn helped to create the scenario that decided the Inaugural INDYCAR Classic at COTA. Image Credit: Chris Owens via NICS (2019) 

Sure, the IndyCars are not as fast, or expensive, or as unequal in matching up to the competitive formula template, or have power steering, but IndyCars do have an incredible depth of seasoned driving talent that is adding on an even stronger crop of competitive and savy Rookie drivers, with a race direction staff that had the guts to make the call to abolish the concept of "Track Limits" which would allow competitors freedom to drive the track as they saw fit.

What happened during the INDYCAR Classic event weekend hit all of the traditional tick off points. Will Power placed a Team Penske car on the pole position after each of the Team Penske drivers in their Chevrolet powered Dallara cars showed the top pace in 3 of the 4 practice sessions. Alexander Rossi was able to break this Penske party, but another name, a Rookie name, also popped up twice at P2 in Practice and this was no surprise to anyone on the grid. Colton Herta had shown his pace at COTA during the IndyCar Spring Training in February.

In the pits, Colton Herta is all nomexed up and ready to slap on his lid. Image Credit: Stephen Lautenschlager (2019)

This excerpted and edited from Autoweek -

Nineteen-year-old Herta was the fasted driver in three of the four test sessions and finished IndyCar Spring Training with the overall fastest time at 1:46.6258 for a speed of 115.132 mph in the No. 88 Honda. That speed came in the afternoon session on February 12.

The only session Herta did not set the pace was the final session on February 13, when Alexander Rossi’s Honda was the quickest at 1:46.8536 (114.886 mph). That ended up being the second fastest combined time.

"This track just suits my driving style a lot," Herta said. "The team has been working really hard to get the car where it needs to be. Obviously, they've made really big gains in the winter time compared to last year, and we're kind of seeing that. Really stout job by the boys.
[Reference Here]

So, this was of little surprise when the three round/four session Knock-Out Qualifications had a starting order arranged through the Firestone Fast Six have 2018 INDY 500 Winner and 2014 Champion Will Power capturing his 56th NTT P1 Pole Award in the only Chevrolet-powered Dallara in the Fast Six, with P2-P6 as follows - 2016 INDY 500 Winner Alexander Rossi, Andretti Autosport Honda-powered teammate and 2012 Champion Ryan Hunter-Reay, Harding Steinbrenner Racing's Rookie Colton Herta, Chip Ganassi Racing's Rookie Felix Rosenqvist, and CGR Teammate, Five-Time and defending 2018 Champion, New Zealander Scott Dixon.

The race went off without a hitch. Circuit Of The Americas put up a prize of $100,000 as a bonus to the driver who would be able to score the pole position AND win the 60 lap race. A nice play for all who tapped into the promotion.

Will Power looked to be well on to placing a $100,000 bonus in his pocket leading here over Alexander Rossi and eventual historic first-time winner, Colton Herta - but this is racin' and it ain't over until the Checkered Flag waves. Image Credit:Image Credit: Stephen Lautenschlager (2019) 

Will Power was driving a perfect race, pitstops and the choice of tires never caught the Team Penske driver out and he led every lap of the race. That is, until Will Power, followed by Alexander Rosssi and Scott Dixon running on the track as the only lead cars to not have taken their final pitstops for fuel and a set of Sticker Reds. Then the unthinkable happened in an area where "No Track Limits" were seriously in play in the run-off area of Turn 19 (pictured previously).

This incident had tight racing between James Hinchcliffe and Felix Rosenqvist (who was passing Hinch to remain with the leaders), where Hinch jostled on uneven pavement and touched the left-rear of Felix's blue NTT DATA Dallara, sending it spinning into the wall at pit-in - danger zone realized with a FULL COURSE YELLOW. Colton Herta inherits the lead and drove to a final win.

An honor received for making the podium in Texas is the hat ... always the hat. Image Credit: Joe Skibinski via NICS (2019)

This excerpted and edited from Racer -

MILLER: Maturity and moxie on display

When Bryan Herta was 18 years old, he was attending the Skip Barber Driving School and hoping to make a career out of driving race cars. Fast forward 30 years to Sunday afternoon at the Circuit of The Americas where Herta watched his 18-year-old son do the unthinkable: win an IndyCar race in only his third start.

“It’s amazing, hard to comprehend at this minute, but I am so proud of him,” said the former IndyCar winner who now co-owns Marco Andretti’s car. “I know he’s got potential and promise, but you just don’t expect that so quickly.”

In becoming the youngest victor in IndyCar history, Herta displayed the maturity and moxie of a 28-year-old veteran. He qualified fourth on Saturday in his Harding Steinbrenner Honda despite missing a practice period after losing an engine. He snatched third in the opening lap and held his position all afternoon until a fortuitous yellow flag put him in the catbird seat with 14 laps to go.
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That left young Herta in the lead but it was hardly comfortable since Penske’s Josef Newgarden was right behind him on the restart. The 2017 IndyCar champion had three times more push-to-pass so Colton looked like a sitting duck.

But the skinny kid who looks 15 pounced like a sage of speed on the restart and pulled away to almost a four-second advantage before easing up at the checkered flag.

“I was calling Marco’s race so that kept me occupied and I didn’t know exactly what was going on with Colton. But that would have probably made me more nervous,” said the proud pop. “To hold off Josef under those circumstances was pretty impressive.”

No, for a team that wobbled into 2019 with a shaky portfolio and still has no title sponsor led by a teenager making his third start, this was beyond impressive. Mike Harding and George Michael Steinbrenner got the best of Roger Penske — comparable to the old Kansas City Athletics beating Mantle, Maris and the Bronx Bombers in the ’60s.

“Everything had to work out perfectly and we needed a little luck, but Colton was awesome,” said Steinbrenner, grandson of the late New York Yankees owner who backed Herta in Lights. “Our pit stops were good, we knew we had to stay ahead of Newgarden on all three stops and we did. It’s just surreal.”

Harding, the Indianapolis pavement contractor who in January intended to run two cars (the other for Pato O’Ward until things fell apart, with O’Ward let out of his contract), has a technical partnership with pal Michael Andretti that’s elevated his little team to rarified air.

Now he owns the fairytale story of the season, so finally finding a sponsor should be easier.
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Yet the reality of what happened at COTA can’t be dismissed as a fluke or luck.

Colton, the second version of Hertamania, has been quick since slapping on a skateboard at age 4. He won in karts, Formula Fords and Indy Lights, and he possesses a calm demeanor that belies his age.

“I think the two years he spent in Europe by himself really helped his maturity,” said Bryan. “My wife and I didn’t go with him, he didn’t know anyone, so his only friends were the mechanics on his car. Hanging out with them, asking questions and being in that environment helped him immensely.”
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“His ability to understand the car and read it and communicate with his engineer is amazing,” said Brian Barnhart, the Steinbrenner Harding president who worked with Al Unser Jr. back in his mechanic days. “He’s so detailed and analytical, and he’s just a kid. It blows me away.”
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It was fitting that Colton put on a cowboy hat in victory lane because there just might be a new sheriff in town.

Standing under the podium and snapping photos of this memorable moment in racing history, it was easy to be happy for Bryan Herta. One of the nicest, most gracious and honest people in the IndyCar paddock — and one who was also a pretty damn good racer — Herta Sr. is not the boastful type and stayed out of the victory photos because it was Colton’s celebration.

Yet even he couldn’t resist a little bragging.

“I think he’s getting the hang of it,” Bryan said with a grin.
[Reference Here]

Wow - boost to a series? - rebirth of motor culture? - the listing of the Firestone Fast Six above says it all - not an overstatement - also, the hats, always the hats.

... notes from The EDJE




TAGS: Colton Herta, COTA, IndyCar, motor culture, rebirth, Bryan Herta, INDYCAR Classic, Inaugural, Rookie, Youngest Driver Win, The EDJE

Friday, March 22, 2019

Live From Toronto, A New Car Marketing Platform From Isobar Canada

The first plate and image one sees to participate in this showroom called Cadillac Live. Image Credit Edmund Jenks via screen grab (2019)

Live From Toronto, A New Car Marketing Platform From Isobar Canada

Isobar Canada, part of Dentsu Aegis, has launched its first work for Cadillac - a digital platform called Cadillac Live.

The agency bills the new platform as part personal shopper and part interactive digital showroom.

Choice options upon which to explore Cadillac Live. Image Credit Edmund Jenks via screen grab (2019)

When you go to the site and start a tour you actually get a live person in a showroom—equipped with live-streaming cam and Bluetooth -- you can see them, and they can hear but not see you. The agent will guide you in and around a couple of brand new Caddies, point out the latest features, answer questions on the spot and set up a test drive if you want one.

At least that seems to be the deal. I got to the site a little early - it operates between 6 p.m. and 2 a.m. ET, prime car shopping hours I guess - so I got a taped demo of how it works.  You can book a tour in advance if you want.

The tours provide shoppers multiple dynamic views of the vehicles so they can explore and discuss details of the vehicles. Every agent is equipped with an app that allows them to showcase any color, wheel, and accessory option on-screen for the consumer during the session.


Explore Lounge loading, above ... and loaded. Image Credit Edmund Jenks via screen grab (2019)

Apart from the live tour aspect of the experience, there’s a separate interactive lounge where you can point and click on various images and access an array highly produced videos highlighting various features of the Cadillac lineup.

Isobar is calling the platform a first, by which I’m sure they mean to the best of their knowledge it’s a first. I’ve never seen anything like it, although I haven’t bought a car in the last decade so that doesn’t mean much.

It’s certainly a notch or two above algorithmically created AI assistants with their canned responses, which let’s face it can be pretty annoying and frustrating at times. And car shopping, the agency says can be confusing and intimidating, elements that Cadillac Live is designed to eliminate.
[ht: Richard Whitman, Columnist - Media Post]

... notes from The EDJE



TAGS: Cadillac Live, Isobar Canada, Dentu Aegis, Digital Showroom, Richard Whitman, Media Post, The EDJE