BUBBA BURGER® Named Entitlement Sponsor Of IMSA WeatherTech Sportscar Championship At Long Beach

"I’d like to thank BUBBA burger for coming on as my primary partner this season," said Shea Holbrook, who returns to Pirelli World Challenge action, this time in the TC class and she brings Jason Fichter along for the ride.  Shea Racing is running two beautiful Honda Accords in 2016, see what Shea and Jason have to say about the upcoming season. Image Credit: Shea Racing (2016)

BUBBA BURGER® Named Entitlement Sponsor Of IMSA WeatherTech Sportscar Championship At Long Beach

Bubba Burger increases it's commitment to increasing brand awareness through motorsports sponsorships. From team money (as noted above) for Pirelli World Challenge's Shea Racing, to now, this banner sponsorship awareness campaign through a different sportscar racing series held at the Toyota Grand Prix of Long Beach ... all power to the patty!

LONG BEACH, Calif. (March 17, 2016) – The Grand Prix Association of Long Beach announced today that BUBBA burger® has become the new entitlement sponsor of the IMSA WeatherTech SportsCar Championship race on Saturday, April 16 as part of the 42nd Toyota Grand Prix of Long Beach. The race will be called the “BUBBA burger® Sports Car Grand Prix at Long Beach.”

As an official partner of the Toyota Grand Prix of Long Beach, BUBBA burger® will be featured prominently in signage around the Grand Prix circuit including a pedestrian bridge over Turn 2. BUBBA burgers will also be available for purchase throughout the race weekend at their vending location at the circuit.

“BUBBA® burger is looking forward to the partnership with the Toyota Grand Prix of Long Beach this year,” said BUBBA Foods CEO Billy Morris. “The new partnership will allow the BUBBA® burger brand to reach the sports car race fans that attend the event in Long Beach and to reach the national television audience viewing the event during the weekend. BUBBA is a growing brand nationally, and is now expanding rapidly in the Southern California market, so the sponsorship is a good fit. BUBBA® burger combined with great racing makes for a winning combination.”

“We are delighted to welcome BUBBA burger® to the Toyota Grand Prix sponsor family,” said Jim Michaelian, president and CEO of the Grand Prix Association of Long Beach. “They will be entitling one of our most exciting races and I’m sure our fans will find their product spectacular as well.”

BUBBA burger® products are sold throughout the United States. They are available in over 11 different burger varieties, including an expanded line of BUBBA Turkey and Veggie burgers.  In addition to its event sponsorship of Long Beach, BUBBA burger® also has been named “Official Burger of the IMSA WeatherTech SportsCar Championship.”

The 2016 Toyota Grand Prix of Long Beach will run April 15-17. Ticket prices range from $30 for a Friday General Admission ticket, which grants access to all the day’s race events, to $142 for a three-day ticket that includes Sat./Sun. reserved seating in grandstand upper levels.  Pre-paid parking packages are also available, along with handicapped seating, Verizon IndyCar Series Paddock access passes, Super Photo tickets and a wide variety of Hospitality Club packages.

Fans can select and pay for their 2016 Toyota Grand Prix of Long Beach seats, parking and paddock passes online at gplb.com. Ticket orders can also be placed by calling the toll-free ticket hotline, (888) 827-7333.  A printed ticket brochure that includes a circuit map, ticket prices, order form and other information can be obtained by calling the hotline.

For more information, visit gplb.com or follow the Toyota Grand Prix of Long Beach on Facebook at GrandPrixLB, Twitter @ToyotaGPLB, Instagram at ToyotaGPLB and Snapchat at ToyotaGPLB.
[ht: gplb.com]

Kinda' makes one's mouth water ... doesn't it?

... notes from The EDJE



TAGS: BUBBA BURGER®, IMSA, WeatherTech Sportscar Championship, Toyota Grand Prix of Long Beach, TGPLB, Grand Prix Association of Long Beach, The EDJE

K-Rail Blocks And The Toyota Grand Prix Of Long Beach Are A Match Made In Motor Culture Heaven

Green flags were set flying along Shoreline Drive signaling the start of construction for the 39th Annual Toyota Grand Prix of Long Beach, which will run April 19-21, 2013 (L to R - Jim Michaelian, Bob Foster, Jim Liaw, Stephan Papadakis). Image Credit: TGPLB

K-Rail Blocks And The Toyota Grand Prix Of Long Beach Are A Match Made In Motor Culture Heaven

Yesterday, February 19, 2013, the 39th Toyota Grand Prix got underway in earnest. The process is the same every year and it would never happen without K-Rails. The temporary track through the streets of Long Beach, California got started with a ceremony before noon near Turn 10. It's the time of year where the demand for 'K-Rails' begins to increase as the temporary street circuit for the first race of the 2013 IZOD IndyCar Series season in St. Petersburg, Florida began just last week.

Sebastien Bourdais (third from left) has a tangible countdown to the IZOD IndyCar Series season-opening Honda Grand Prix of St. Petersburg every time he rides his bike on portions of the 1.8-mile, 14-turn circuit. Construction of the temporary street circuit for the ninth annual event March 22-24 began Feb. 15, 2013. Image Credit: IndyCar.com

The honorary construction foremen for the ceremony were Long Beach Mayor Bob Foster, Papadakis Racing owner Stephan Papadakis, Formula DRIFT President & Co-Founder Jim Liaw and Grand Prix Association of Long Beach President & CEO Jim Michaelian. Also on-hand were the Papadakis Racing Scion tC, which will be driven in 2013 by top Drifting driver Frederic Aasbo, and, courtesy of Toyota Motorsports, an all-new, race-prepared Scion FR-S that will be driven in the 2013 Toyota Pro/Celebrity Race.

“Our race circuit will feature something extra this year as we will be hosting the first-ever night racing in the Motegi Racing Super Drift Challenge on Friday and Saturday,” said Michaelian. “Along with the six other racing events here in April, this should make for one of the most entertaining weekends in our history.”

The setting of the first of more than 14 million pounds of concrete K-Rail blocks that line the 1.97 mile, 11-turn temporary street circuit track marks the beginning of two months of work preparing for the 175,000 fans expected during race weekend. Image Credit: Edmund Jenks (2012)

“It’s three days of great parties and great racing,” said Foster. “The Grand Prix brings a lot of people to Long Beach. Our hotels get filled up, our restaurants get filled up and people understand that Long Beach is a really a great city, a great place to have a good time.”

More than 30,000 working hours will be spent installing the  K-Rail blocks, three miles of fencing and 16,000 bolted-together tires, along with 16 huge spectator grandstands, seven pedestrian bridges and giant-vision boards for full-circuit TV coverage.

The heavy-duty concrete blocks and fencing, however, are merely a start.

“Leading up to race weekend, our staff will also install hospitality suites, tents, electrical equipment, phones, porta-johns, trash containers and a hundred other little things up until race weekend,” said Dwight Tanaka, director of operations for the Grand Prix Association.  “Then, when the last checkered flag falls on Sunday night, we start to take everything down, inspect it and get ready for next year.”

All businesses along the race circuit, which includes Shoreline Drive, Aquarium Way and Pine Ave., will remain open during construction of the racetrack.

Race fans will certainly get an eyeful as the Stadium SUPER Trucks go to battle, powered by 600-horsepower engines, going door-to-door on the 11-turn, 1.97-mile street course circuit for this special one-of-a-kind event. The Grand Prix exhibition will serve as the build-up to the Robby Gordon OFF-ROAD Stadium SUPER Trucks event scheduled the following weekend (April 26-27) at the famed L.A. Memorial Coliseum. The series then moves to San Diego’s Qualcomm Stadium on May 4 and May 18 for two thrilling venues to round out the commemorative California portion of the inaugural 2013 season. Image Credit: TGPLB

The 2013 Toyota Grand Prix of Long Beach will feature racing from the IZOD IndyCar Series, Tequila Patrón American Le Mans Series, Firestone Indy Lights, Pirelli World Challenge, Formula DRIFT, Robby Gordon OFF-ROAD Stadium SUPER Trucks and the Toyota Pro/Celebrity Race.

SLIDESHOW

Fans can select and pay for their seats, parking and paddock passes online at gplb.com.  Tickets can also be ordered by calling the toll-free ticket hotline, (888) 82-SPEED, and callers can request a printed ticket brochure that includes a circuit map, ticket prices, order form and other information.  Also featured on gplb.com is the latest Toyota Grand Prix of Long Beach news, downloadable ticket brochure and racetrack information, photos and ongoing announcements of special race week activities.

Ticket prices range from $28 for a Friday General Admission ticket to $130 for a three-day ticket that includes Sat./Sun. reserved seating in grandstand upper levels.  Pre-paid parking packages are also available, along with handicapped seating, IndyCar Paddock passes, Super Photo tickets and a wide variety of Hospitality Club packages.

Fans can also follow the Toyota Grand Prix of Long Beach on Facebook at GrandPrixLB and on Twitter @ToyotaGPLB.

The track takes shape on the streets of downtown Long Beach surrounding the Long Beach Convention and Entertainment Center and encompassing the Aquarium of the Pacific and a portion of the Pike at Rainbow Harbor complex. The start/finish line is on Shoreline Drive.

For the Southern California automobile race enthusiast, motor culture heaven begins Friday through Sunday, April 19-21, 2013 with the 39th Toyota Grand Prix of Long Beach on 1.97 miles of pavement defined between the lines of K-Rail blocks of concrete.

... notes from The EDJE