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| Second luncheon meeting of 2018 and it brought forward an interesting group of panelists who primarily focused on Freelance Automotive journalism surrounding the driving and review of automobiles. Other subjects not covered were issues based upon deadline freelance coverage of motorsporting events and specialized car shows. Also, the presentation would have allowed a greater impact if time were factored in for a Question & Answer session, post panel discussion. Image Credit: Edmund Jenks (2018) |
MPG March 2018 Meeting - How To Survive As A Freelance Automotive Journalist - Panel Discussion
Overall, it is always great to get together with like-minded, like-focused folks on a consistent and repetitive basis. Such is the best of experiences shared at the luncheons put on by the Motor Press Guild (MPG).
One of the elements that seemed to be missing from the order of things, that were tradition in previous year's meetings, was the logo'd tradeshow type pop-up. When placed properly, adds to everyone's photo album and let's most everyone know the meaning and context of the images taken by all who attended - great for instant Social Media postings.
After ample time for everyone to gather around and meet, lunch was served and the room was filled with its usual joyous and involved banter.
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| The Motor Press Guild began in 1984 as IMPA West, an affiliate of the New York-based International Motor Press Association. It is an association that has room, and meets monthly, by tradition, for all. To better serve “specialty” writers and photographers in the Motor Press Guild, The Motorsports and Car Culture Committee has been formed in 2018 ... chaired by Tom Stahler, pictured here third in from the right. Image Credit: Myles Regan (2018) |
Then, promptly at 1:00pm, the panel discussion was enjoined. If there were new members, or folks who were invited guests, a time for this kind of Motor Press Guild tradition of introduction and announcements concerning MPG business wasn't placed into the calculation and management of the meeting.
That observed, the planned educational panel to discuss “How To Survive As A Freelance Automotive Journalist”, was a great success. Much was shared from issues that included transitioning from staff positions with publications, what an average work load/project base would look like, to the breadth of what editors look for in a successful Freelance relationship at high level publishing portals and print outlets.
The discussion was moderated by Manuel Carrillo III, Motor Press Guild Secretary for 2018.
Discussion included the following panelists (L to R):
•Elana Sherr - Freelancer, formerly Roadkill magazine (freelancing for Hagerty, Dodge, and Hot Rod)
•Bradley Iger - Freelancer (Hot Rod, Autoblog, Motor1, Autoweek, and Digital Trends)
•Christian Wardlaw - Freelancer, (Car Gurus, J.D. Power, and manages Freelance team at New York Daily News)
•Basem Wasef - Freelancer (Autoblog, Men’s Journal, Robb Report, and Wired)
•Karl Brauer - Executive Publisher at Kelley Blue Book, has 10+ Freelancers on his team
Introductions:
Manuel Carrillo III: A Porsche 911 S brought Manuel Carrillo III home from the hospital after he was born, so it's no surprise his lifelong trajectory has centered on cars, leading him to a robust career creating rich automotive media for publications such as Robb Report, Luxury Life and DUB Magazine. Manuel got his start writing about cars for Autofiends.com, and that led him to four years as the Automotive Content Editor at Internet Brands where he helped manage a team of 31 freelancers contributing across 25 websites.
Elana Scherr: Over the past six years, Elana Scherr has been an editor for HOT ROD and during a good chunk of that time, Editor-in-Chief of Roadkill Magazine. Recently she’s become a freelancer. When MPG President Michael Harley asked her to be on this panel, she joked with him that she hardly felt she should speak as an expert freelancer when (at the time he reached out to her) she had been doing it for only two weeks. “Are you paying your bills?” he asked. She said yes. He said, “You’re qualified.” Elana currently works with Hagerty, HOT ROD, Sports Car Market, Dodge, Driving Line, and Fuel Curve.
Bradley Iger: From stealing his brother's Hot Wheels as a toddler to wrenching on his own vintage daily drivers as a teen, Bradley Iger has always had a passion for cars. Over the years he has contributed to publications like Hot Rod, Autoblog, Motor1, Autoweek, and Digital Trends, providing car reviews, technical features and event coverage with a specialized focus on high performance and motorsport. He currently resides in Eagle Rock, placing him just a few minutes away from the twisting tarmac of the Angeles National Forest.
Christian Wardlaw: Writing professionally about cars since 1994, Christian Wardlaw started at Edmunds before the company had a website, and ended at J.D. Power before launching Speedy Daddy Media and freelancing his writing, editing, photography, video, copywriting, and consulting services. Currently, he is the editor and business manager for New York Daily News Autos, and his company also provides content to J.D. Power and CarGurus. Family affair: Christian’s wife, Liz Kim, is also a freelance automotive journalist and automotive copywriter.
Basem Wasef: Basem Wasef been afflicted with the car and motorcycle bug since he was a tyke, but didn't fall into automotive journalism until long after he realized it could be a viable career. He got his start contributing to a now-defunct LA-based lifestyle magazine, and now counts Automobile, Autoblog, Men's Journal and Robb Report as clients. He's also currently finishing up his third book for Quarto Publishing.
Karl Brauer: Karl Brauer is the Executive Publisher at Autotrader, Kelley Blue Book and Dealer.com. He’s been in the industry since 1994, starting as the editorial assistant at Hot Rod Magazine, and he’s held multiple editorial and publishing roles at Petersen Publishing, Edmunds.com and Autotrader’s parent company, Cox Automotive. Between you and me, his secret pet title for himself is “Master of the Universe.”
(ht: Motor Press Guild)
At this moment, there is not a planned MPG Luncheon for April, but what is confirmed is the DROPTOPS & DIRT event - on Tuesday, May 15th, 2018.
Once again, the MPG will return to the rugged trails and twisty roads surrounding beautiful Calamigos Ranch in Malibu, California.
Combining competitive comparisons on challenging roads and trails in off-road vehicles as well as drives through scenic, twisty canyon roads on the road in convertibles, the day will feature lots of driving with excellent photo locations and a tasty lunch.
This event is open to all current MPG members, however only Journalist and Analyst members may drive. All other active members, photographers and guests may ride along and join us for lunch.
Here's to a great start to the 2018 MPG Luncheon & Event Meeting season.
... notes from The EDJE
TAGS: Scott Martin, Fatt Al, Elana Scherr, John Grafman, Stephen Harvey, Dicken Wear, Manuel Carrillo III, Basem Wasef, Brandy A. Schaffels, Scott Martin, Dave Wolin, Bradley Iger, Dicken Wear, Christian Wardlaw, Karl Brauer, Stefan Pagnani, Tom Stahler, The EDJE
