Firestone Grand Prix Of St. Petersburg: New Pairings Set Stage In NTT INDYCAR SERIES Opener

Firestone Grand Prix Of St. Petersburg: New Pairings Set Stage In NTT INDYCAR SERIES Opener

The NTT INDYCAR SERIES roared to life on March 02, 2025, with the Firestone Grand Prix of St. Petersburg, kicking off a 17-race season filled with anticipation. The Motorsports Journal team spotlighted several intriguing driver-team combinations poised to disrupt the established order, bringing fresh dynamics to a grid dominated by titans like Team Penske, Chip Ganassi Racing, and Andretti Global. As the streets of St. Petersburg came alive with the sound of engines, these pairings hinted at a season of surprises.

Key Driver-Team Pairings to Watch in 2025

Alexander Rossi now carries his veteran savvy to Ed Carpenter Racing, marking his latest chapter under Chevrolet power after stints with Andretti Global and Arrow McLaren. Known for his 2016 Indianapolis 500 triumph, Rossi’s ability to adapt to new machinery and team cultures positions him as a driver to watch. His experience could prove pivotal, especially when the series rolls into Indy in May.

Christian Lundgaard stepping into Rossi’s former seat at Arrow McLaren, arrives with a point to prove. The Danish driver flashed potential during his Rookie of the Year campaign with Rahal Letterman Lanigan Racing but struggled to convert starts into podiums. With Arrow McLaren’s resources and Chevrolet backing, Lundgaard might finally unlock the consistency needed to challenge the frontrunners.

Rinus VeeKay trades Ed Carpenter Racing for Dale Coyne Racing, stepping into a lead role at a team hungry for results. The Dutchman’s occasional brilliance—highlighted by a win at Indianapolis in 2021—has yet to translate into sustained success. If Dale Coyne Racing can harness VeeKay’s raw speed, 2025 could mark his breakout year.

Callum Ilott returns to INDYCAR with PREMA Racing, a powerhouse stepping into the series for the first time. With 38 starts and five top-10 finishes from his earlier tenure, Ilott brings a knack for guiding new teams, honed during his time with Juncos Hollinger Racing. PREMA’s pedigree in junior formulas suggests they could hit the ground running, and Ilott’s steady hand might steer them toward early success.

David Malukas joins AJ Foyt Racing alongside Santino Ferrucci, eager to rewrite a career narrative interrupted by misfortune. A rising star in INDY NXT, Malukas saw his Arrow McLaren opportunity slip away last year after a wrist injury from a bicycle accident sidelined him. Now healthy and paired with a team looking to climb the standings, he aims to showcase the talent that once marked him as a future star.

These drivers, each with a blend of untapped potential and fierce determination, entered St. Petersburg ready to challenge the status quo. Could they upset the dominance of Penske, Ganassi, and Andretti? The season opener offered the first clues.

Scott Dixon, Alex Palou and Josef Newgarden - Firestone Grand Prix of St. Petersburg - Image Credit: Chris Owens via Penske Entertainment (2025)

Race Recap: Drama Unfolds in St. Petersburg

The Firestone Grand Prix of St. Petersburg wasted no time delivering chaos. On the opening lap, a Turn 3 pileup set the tone: Arrow McLaren’s rookie Nolan Siegel collided with Team Penske’s Will Power, whose car then collected Rahal Letterman Lanigan’s debutant Louis Foster. The incident underscored the tight margins of street-circuit racing and left teams scrambling to adjust strategies.

While the top nine cars - led by the likes of Team Penske's pole-sitter Scott McLaughlin, Meyer Shank Racing's teammates Felix Rosenqvist, and Marcus Armstrong - opted to stay out during the ensuing caution, a group including Herta, Newgarden, Dixon, Alex Palou, Kyle Kirkwood, Rinus VeeKay, and Marcus Ericsson dove into the pits. Swapping their mandatory soft-compound Firestone tires for the harder primary compound, these drivers banked on early stops to gain track position later. The split strategies hinted at a tactical chess match unfolding across the 100-lap race.

For the spotlighted pairings, the opener provided a mixed bag. Rossi’s experience with Ed Carpenter Racing kept him in contention among the leaders, while Lundgaard navigated the chaos at Arrow McLaren with a steady debut. VeeKay’s early pit call at Dale Coyne Racing showed promise, though he’d need to claw back positions. Ilott and PREMA Racing avoided the Turn 3 mess, quietly building momentum, while Malukas at AJ Foyt Racing fought to stay in the midfield pack, shaking off rust from his time away.

As the checkered flag loomed, the race tested these new alliances under pressure. All the while, established teams asserted their early dominance - Penske’s Newgarden and Ganassi’s Dixon looked poised for strong finishes - the fresh pairings offered glimpses of what might come. The St. Petersburg streets, unforgiving as ever, served notice: 2025 could be a season where new names will have trouble rising to the fore.

Despite early shake-ups and strategic plays, the established stars prevailed. Chip Ganassi Racing's Alex Palou, after 138 days since his 2024 season Championship victory, kicked off the season with another dominant win - setting the stage for an unprecedented fourth season championship in the title march of three-time and two-time defending series champion Alex Palou.

His Chip Ganassi Racing teammate Scott Dixon followed in P2 with a last lap pass due to Josef Newgarden's car was falling short of fuel, while Team Penske’s teammates Josef Newgarden and pole-sitter Scott McLaughlin finished P3 and P4, respectively.

Andretti Global drivers Kyle Kirkwood and Marcus Ericsson rounded out the top six, solidifying their team’s competitive standing early in the season.

Key Driver-Team Pairings Opening Race Finishes

P8 - Christian Lundgaard - No. 7 Arrow Mclaren Chevrolet
P9 - Rinus VeeKay - No. 18 Dale Coyne Racing Honda
P10 - Alexander Rossi - No. 20 Ed Carpenter Racing Chevrolet
P13 - David Malukas - No. 4 AJ Foyt Chevrolet
P19 - Callum Ilott - No. 90 PREMA Racing Chevrolet

While these established young challengers with new teams showed promise, the season opener proved that the established frontrunners remain the teams to beat. With 16 races still to go, will this new wave of talent find their breakthrough moment? Stay tuned.

... notes from The EDJE

Post Script:
The numbers are in for FOX’s first INDYCAR Series broadcast, and the audience who watched Alex Palou and Josef Newgarden battle for victory was measured at 1.417 million viewers, a steep increase from last year’s race. Using the previous St. Petersburg race as a guide, the live 2024 broadcast with previous network partner on NBC generated an audience of 974,700 combined viewers using the TAD (Total Audience Delivery) metric that includes live streaming. FOX does not use TAD.

In the move to FOX, INDYCAR received an audience increase of 442,300 viewers, and according to the broadcaster, this ranks as the most-watched INDYCAR race on network television (outside the Indy 500) in 14 years. Minus streaming info, FOX Sports also reported Friday’s airing of opening practice on its FOX Sports 1 cable channel had 95,000 viewers. The strong viewership signals a promising start for INDYCAR’s new broadcast era, amplifying the spotlight on both its established stars and rising talents.

The next NTT INDYCAR SERIES race is The Thermal Club INDYCAR Grand Prix on Sunday, March 23 at Thermal, California (3 p.m. ET, FOX, FOX Sports app, INDYCAR Radio Network).



TAGS: NTT, INDYCAR SERIES, Firestone Grand Prix Of St. Petersburg, FOX Sports, Christian Lundgaard, Rinus VeeKay, Alexander Rossi, David Malukas, Callum Ilott, The EDJE

FIRST Full Season In The Hybrid Technology Era Of The NTT INDYCAR SERIES

Chip Ganassi Racing's then two-time champion Alex Palou leads the field out in his Green & White No. 10 Dallara Honda on the first lap of the second and final Heat of the made for TV The Thermal Club $1 Million Challenge non-points paying race in Coachella Valley near Indio. He went on to win the race, money, and eventually his third series season championship. Image Credit: Edmund Jenks - Motorsports Journal (2024)

FIRST Full Season In The Hybrid Technology Era Of The NTT INDYCAR SERIES

The 2025 season will feature 27 full time competitors from 11 different teams with the usual mash-up of drivers changing teams and past drivers with INDYCAR experience being able to rejoin the field.

One of the early notable races for points will be the addition of The THERMAL Club. the two previous years had the special private road track be a pre-season test bed followed with the next year having a non-points paying contest designed for TV "Heats" format race, including a large purse for the drivers to compete for. 

The race scheduled for the weekend starting Friday, March 21 through March 23, 2025, is the second race of the season after the tradition of Saint Petersburg, Florida. One has to assume that this too, will be a "Heats" format race - not the best look for an open wheel series on a dedicated road track.

Sometimes, what's best, it is good to preview official communications portals in order to get a gage on this upcoming season and the challenges that will confront the 27 driver field this season. As usual, the two lead dogs in terms of teams will again be Chip Ganassi Racing with Scott Dixon, Alex Palou and Kyffin Simpson versus Team Penske with Will Power, Josef Newgarden, and Scott McLaughlin.

NTT INDYCAR Preview - Inside Line: What’s Under the Radar at St. Pete?

Today’s question NTT INDYCAR Preview: What is something under the radar to keep an eye on this weekend in the NTT INDYCAR SERIES season opener, the Firestone Grand Prix of St. Petersburg presented by RP Funding (noon ET Sunday, FOX, FOX Deportes, INDYCAR Radio Network)?

Curt Cavin: I keep asking myself, who is the next big thing in this series? In a season-opening race with loads of faces in new places, I keep coming back to Christian Lundgaard joining Arrow McLaren. I’m not ready to say the 23-year Dane can win Sunday’s race, but he has a street circuit victory in this series – in Toronto in 2023 – and has raced well in St. Petersburg (two top-11 finishes with Rahal Letterman Lanigan Racing). In this season opener, Lundgaard will drive for an organization that has excelled in St. Petersburg the past two years. Pato O’Ward finished second in 2023 and won last year’s race; Alexander Rossi finished fourth and sixth, respectively.

Eric Smith: I feel like I’ve been on the Scott Dixon storyline all offseason, and I’d be remiss if I stopped entering the 2025 season opener. Remarkably, Dixon has reached victory lane 58 times at 28 different tracks but is 0-for-20 on the streets of St. Petersburg. However, the six-time NTT INDYCAR SERIES champion has four podium finishes in his last eight starts on this track, and his seventh-place finish last season continued his streak of finishing eighth or better every year since 2016. Also, among the last seven victories for Dixon, four have come on city streets (Toronto 2022, Nashville 2023, Long Beach 2024, Detroit 2024). The Chip Ganassi Racing driver boasted a series-leading 3.0 average finish on street tracks last season. Add it up, and I think he’s primed to earn his fourth season-opening victory, joining 2003 and again in 2008 at Homestead-Miami Speedway to go along with 2020 at Texas Motor Speedway. He won three of his six championships in those seasons.

Paul Kelly: There are two “under the radar” stories I’m watching this weekend, mainly due to competition tweaks and how they will affect team’s strategies. One is the switch in Firestone’s weekend tire allotment at each event, as each team will get an additional set of Firestone Firehawk alternate-compound tires and one less set of Firestone Firehawk primary-compound tires, with five sets each. This may force teams to manage their tires more carefully over the weekend, especially at circuits where the primaries show an advantage. But the main “down low” story I’m watching is the ability for cars to restart on track – and now in the pits – without the AMR INDYCAR Safety Team due to the new hybrid units. There was only one street course race last season after the hybrid debuted in July at Mid-Ohio, at Toronto, so we really haven’t seen how fewer yellows at fraught, bumpy street circuits like St. Pete will change team’s fuel and tire strategies. But there is almost one certainty: The onboard starters will create more green flag action, something everyone wants.

ENDS

On a full season basis, here are the thoughts of two longtime paddock cruisers with their view upon what to expect - IndyStar's Nathan Brown and Joey Barnes, Founder - Motorsports Tribune. 

The Inside Line - Nathan Brown and Joey Barnes

In this episode of The Inside Line, Nathan Brown and Joey Barnes roll through each of the 11 full-time IndyCar teams on the grid in 2025 and ask their biggest questions facing them this season.

We at Motorsports Journal have a tremendous level of hope for a few mixes that have presented themselves with regards to teams and drivers combining to maybe shake things up.

Alexander Rossi - moving from Andretti Global to Arrow McLaren and now with his first year driving for long term owner/driver Ed Carpenter for Chevrolet. This mix can prove to be one of the biggest sleepers, especially at the INDY500.

Christian Lundgaard - stepping into the seat left vacant when Rossi decided to move on from Arrow McLaren. It was a shame that his promise didn't fully show itself when he was a Rookie Of The Year with RLL, but there were serious flashes of top-flight light.

Rinus Veekay - while losing a seat at Ed Carpenter Racing, Rinus lands as the primary driver at Dale Coyne Racing. More flashes of INDYCAR Rookie Of The Year verve left unrealized may get a magic vision for this Dutch talent.

Callum Ilott - a driver who left the series after 38 races yet managed 5 top 10s is returning with a first time NTT INDYCAR SERIES team with PREMA Racing. He has experience with teams efforts that are new to a series. His first exposure was driving a second car for then new Juncos Hollinger Racing. PREMA is new to INDYCAR, but not new as a racing organization. This F1 

David Malukas - this INDY NXT standout blew his grand chance last year to be with a top team when he landed a seat with Arrow McLaren, but broke his wrist in a bicycle accident and could not race until it healed. Arrow McLaren released him just after he was cleared and for 2025, he will be a teammate on AJ Foyt - Santino Ferrucci. Will he pop-up and deliver his hidden promise?

These drivers are all the hidden promises within a field of excellent standout drivers of accomplishment - will they break on through? The first race of a 17 event season begins this weekend with the new broadcast partner FOX Sports.

Christian Lundgaard's Arrow McLaren as it flashes by while testing at Sebring, Florida.
Image Credit: Chris Owens via NICS (2025)

As commented when someone on FB/META asked "Who is your pick to win St. Pete this weekend?" Motorsports Journal responded "Just throwin' a dart here - Arrow McLaren driver Christian Lundgaard."

... notes from The EDJE

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TAGS: 2025, NTT, INDYCAR SERIES, Championship, IndyStar, Joey Barnes, Nathan Brown, Will Buxton, Christian Lundgaard, Alexander Rossi, David Malukas, Callum Ilott, Rinus Veekay, The EDJE

FOX TV Reveals Shiny New Toy Of INDYCAR During Super Bowl LIX

 

Super Bowl LIX Fox Sports ad campaign is artistic, informative and just a little bit edgy and most everyone likes it. Image Composite: Edmund Jenks via NICS (2025)

FOX TV Reveals Shiny New Toy Of INDYCAR During Super Bowl LIX

In front of the largest crowd of viewers ever recorded by the venerable ratings organization, Nielsen - rated at 126 million viewers, FOX TV revealed, as if they were running the auctions in Arizona by removing a car cover with flair, their biggest commitment to motor culture in 2025 - the NTT INDYCAR SERIES.

In an evening that could have been marked through its disappointments of lopsided score - niche market music performer missing the ability to seize the audience - lack of buzz-worthy $8 Million per 30 second commercials & etc., FOX TV promotions department previewed and made a star out of its recent season long broadcast rights agreement with Penske Entertainment and the NTT INDYCAR SERIES.

The NTT INDYCAR SERIES emerged as one of the biggest winners of this weekend's FOX Sports Super Bowl broadcast, thanks to a series of high-impact, well written, and tightly produced three-spot ad campaign. The campaign, which introduced the open-wheel racing series to a much broader sports & culture focused audience, was widely praised by fans and industry insiders alike.

What was one of the most noticeable aspects of the campaign theme was that there was a heavy focus on capturing the unique personalities of the racers, highlighting their extraordinary skill, courage, and commitment, wrapped in the tagline, "The Fastest Racing on Earth," reinforcing IndyCar’s identity as a premier professional motorsports spectacle. The commercials were truly engaging even if one was not originally a motor culture maven.

The campaign's success coincides with a major shift in IndyCar’s broadcast landscape, as Roger Penske and Mark Miles secured a landmark all-network deal with FOX beginning this year here in 2025. This agreement is expected to significantly elevate the sport’s visibility and accessibility, positioning it for a new era of growth.

The campaign also stands out for its strategic execution across multiple platforms, including broadcast, web, and social media. It marks a significant step forward in IndyCar’s marketing efforts, reminiscent of past high-profile campaigns. Industry veterans who have been involved in IndyCar advertising and marketing since the early 1990s noted the effectiveness of the new approach, comparing it to earlier efforts that celebrated the emotional projection of the sport.

Now that this marker has been set, it would be immensely enjoyable to have this approach and assets applied to not only the drivers in the series, but to have it applied to the other two stars of this most dynamic set of trials over the course of a championship season - racing platform technology & racing venues and the styles of team effort it takes to compete at this level on temporary street circuits, dedicated road courses, small and high-speed endurance oval tracks.

If a little bit is good, more is better ... as we look forward with anticipation to seeing more content, revealed with flair, from this group of very talented communications artists at FOX Sports and their collaborators Special Group.

... notes from The EDJE

P.S.

One suspects that since FOX TV owned the rights to broadcasting the Super Bowl, the NTT INDYCAR SERIES ads, produced by the creative team at FOX Sports and Special Group, were aired for free.

FEATURED SYNDICATION - click image >>>

TAGS: FOX TV, FOX Sports, Special Group Agency, NTT, INDYCAR SERIES, Championship, Pato O'Ward, Josef Newgarden, Alex Palou, Super Bowl LIX, The EDJE

Audacious Brand Campaign Showcases What It Takes To Compete In The NTT INDYCAR SERIES

Pato O'Ward (Mexico), Colton Herta (USA), Josef Newgarden (USA). Alexander Rossi (USA). Simon Pagenaud (France), & Scott Dixon (New Zealand) are shown from left to right as just a few of the great competitors that will fill the field in the most dynamic professional racing series on the planet Earth. Image Credit: NICS (2020)

Audacious Brand Campaign Showcases What It Takes To Compete In The NTT INDYCAR SERIES

INDYCAR unveiled its brand campaign - "A Different Breed" - for the 2020 NTT INDYCAR SERIES season that showcases the extraordinary mindset of its athletes and features narration by Academy Award-winning actor Matt Damon.

"A Different Breed" was created in partnership with Chicago-based agency Schafer Condon Carter (SCC) to convey the distinctive mental, emotional and physical strength required to excel as an INDYCAR driver. These athletes - whether 39-year-old, five-time NTT INDYCAR SERIES champion Scott Dixon or 19-year-old rising star Colton Herta - have the ambition and drive to harness a carbon-fiber rocket at speeds that can reach 240 miles per hour while always aware that the smallest miscue can change everything.

The newly aeroscreened (safety feature added beginning this season) orange and black liveried Arrow McLaren SP Dallara as driven by Pato O'Ward during the first open testing day scheduled at Circuit of the Americas. Image Credit: Getty Images via NICS (2020)

"Fearless and aggressive by nature, our athletes push the limits of speed and possibility every single lap of every single race," INDYCAR President Jay Frye said. "This campaign reflects both the skills and intangibles that set them apart, giving fans an up-close and personal look at what it takes to be an INDYCAR driver."

Video content for "A Different Breed" focuses on the athletes' unique skill set and mentality as described by Damon, the 2019 Indianapolis 500 honorary starter. He witnessed the breath-taking capabilities and fearlessness of INDYCAR athletes while standing atop the flagstand for nearly 40 of the 200 laps of one of the world's most iconic races.

The video features several NTT INDYCAR SERIES drivers, including Dixon, Herta, two-time series champion Josef Newgarden, 2019 Indy 500 winner and former series champ Simon Pagenaud, 2016 Indy 500 winner Alexander Rossi and 20-year-old emerging talent Patricio O'Ward. Click here to view A Different Breed.

Promotional image for 45 East event scheduled in Portland Oregon - June 22, 2019

In addition to narration by Damon, DJ/producer MAKJ lends an original song - "Green Light" - to the campaign. MAKJ, a fan of the sport and former professional racer, has collaborated with some of today's most talented artists, including Steve Aoki, Tinashe, O.T. Genesis and Lil Jon. He also has played some of the most prestigious music festivals including Coachella, Voodoo, Electric Zoo and Ultra.

"INDYCAR racing is the ultimate expression of audacious athleticism," said David Selby, Co-Chairman of SCC. "The drivers are among the most courageous and committed athletes in the world - a different breed for sure... our goal was to celebrate them and introduce them to new fans."

The campaign's video content is complemented by dramatic still images energized with a shock of color to contrast the black-and-white heroic images. The campaign style and multiple-driver approach provides the flexibility to seamlessly tailor the creative to the needs of various stakeholders and partners in the sport.

Logan Cascia | Director/DP | Unscripted Sizzle Reel from Cascia Films on Vimeo.

INDYCAR tasked SCC with identifying a young, rising director to capture the true voice of the campaign and selected Logan Cascia. As the founder, director and DP of Los Angeles-based Cascia Films, he has produced work that includes Emmy and Peabody award-winning television features, commercials and film festival premieres.

UPDATED - "A Different Breed"

Check out the amazing athletes of "A Different Breed" when the NTT INDYCAR SERIES season opens Sunday, March 15 with the Firestone Grand Prix of St. Petersburg on the streets of St. Petersburg, Fla. (3 p.m. ET, NBC Sports Network).
(ht: NICS)

... notes from The EDJE




TAGS: 2020, NTT, INDYCAR, SERIES, Firestone Grand Prix of St. Petersburg, NBC, NBCSN, Pato O'Ward, Colton Herta, Josef Newgarden. Alexander Rossi. Simon Pagenaud, Scott Dixon, Logan Cascia, MAKJ, The EDJE

NTT Announced As Title Sponsor Of America's Premiere Racing Series - IndyCar

Title plate for the live stream channel for the North American International Auto Show (Detroit Auto Show). IndyCar announces 2019 Title Sponsor for the racing series. Image Credit: Edmund Jenks via screen grab (2019) 

NTT Announced As Title Sponsor Of America's Premiere Racing Series - IndyCar

Yesterday, via live streaming, the IndyCar open-wheel racing series announced the addition of NTT Data as it's title sponsor for the 2019 season. Welcome to the NTT IndyCar Series.

The presentation was a little tardy, by about 10 minutes, but was worth the wait. The group of people gathered on the stage to usher in the the new sponsor was quite impressive - corporate executives, team owners, engine manufactures, drivers ... about the only moving part not represented was the chassis manufacture, Dallara.

Gathering of open-wheelers - (l to r) Scott Dixon, Jay Frye, Mark Miles, Tony Kanaan, Tsunehisa Okuno, Bobby Rahal, Chip Ganassi, Art St. Cyr, and Jim Campbell. Image Credit: Chris Owens - IndyCar (2019)

This excerpted and edited from IndyCar - a compilation of two articles

INDYCAR Names NTT As Entitlement Sponsor Of IndyCar Series | Addition Of NTT As Title Sponsor Users In New Era For IndyCar Series

INDYCAR announced today during the North American International Auto Show that global information technology and communications leader NTT has signed a multiyear agreement to become the IndyCar Series title partner. In addition, NTT becomes the official technology partner of INDYCAR, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR's Brickyard 400 beginning in 2019.

INDYCAR will partner with NTT to deliver digital innovations that enhance the fan experience. These innovations include the evolution of INDYCAR's mobile application and adoption of NTT's proprietary Smart Platform to support the sport and its venues in delivering better insights into the racing series.

NTT IndyCar Series logo with backdrop, good for use as video title page. Image Credit: IndyCar (2019)

In what was described as a “red-letter day” by Mark Miles, president and CEO of Human & Company, owner of INDYCAR and Indianapolis Motor Speedway, global giant NTT was introduced Tuesday at the North American International Auto Show as the series’ new title partner in a multiyear agreement.

“I think this relationship is perfect,” Miles said. “We are a global brand, and when I think about racing, I think we're international, so you think about the team owners, you think about drivers from all over the world. I'm sure that was part of how NTT saw us, but we see them as a giant technology and communications company. When I think about the future growth of INDYCAR, what's more important than developing technology? It drives our racing, our teams. Everybody in the paddock needs data in usable form to improve.

“We take 50 million data records off the cars in an average two-hour race. To me, that's content. With NTT, we can make that usable and compelling content for fans that will continue to grow the sport and attract younger fans.”

NTT, with headquarters in Tokyo, grosses nearly $110 billion annually and spends $4 billion each year on research and development. The company will also be the official technology partner of INDYCAR, the NTT IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400.

NTT DATA has been a visible car sponsor and team partner in recent years with Chip Ganassi Racing, including Scott Dixon’s 2017 triumph at Road America. Dixon, a five-time series champion, as well as 2004 champion and 2013 Indianapolis 500 winner Tony Kanaan, joined Miles on the Cobo Center Atrium Stage.

Tsunehisa Okuno, NTT executive vice president, head of global business, excitedly expressed the hope that this partnership would last forever.

“The Indy car racing is getting more popular also in the Japan market, mainly thanks to the Japanese driver, Takuma Sato, who won the championship two years ago, the Indy 500,” Okuno said. “There was a special TV program in Japan, and I clearly remember during the program Mr. Sato, impressed us by saying that he saw something very special, very different after he became the champion of Indy 500.

“So I personally expect to see something very different through the cooperation with INDYCAR and the other partners, and NTT would like to bring something very exciting to the INDYCAR fans.”

INDYCAR President Jay Frye was also on hand with team owners Chip Ganassi and Bobby Rahal, as well as representatives from INDYCAR’s engine manufacturers, Jim Campbell, General Motors’ U.S. vice president, Performance Vehicles and Motorsports, and Art St. Cyr, Honda Performance Development president.

Frye and Mark Sibla, INDYCAR’s chief of staff, initiated talks with NTT to start the process in September. Progress culminated with a November trip to Tokyo to close the deal.

“This is something that affects the entire paddock from the broadcast partners to the promoters to the teams,” Frye said. “We couldn't be more proud to partner with a global brand like NTT. I want to send a big thanks to them for all their hard work.”

NTT IndyCar Series logo revealed at the North American International Auto Show in Detroit. Image Credit: IndyCar (2019)

"NTT is proud to be associated with INDYCAR and accelerate the future of smart racing. Technological innovations have the potential to change the sport and fan experience drastically," said Jun Sawada, president and CEO of NTT. "NTT, along with our partners, aims to bring the Smart World to life as we have done for Smart City, Smart Entertainment, Smart Mobility and Smart Manufacturing. Based on our lengthy and successful experience, including work in mobile applications, analytics and user experience, we will help INDYCAR create the next generation of fans globally who aspire to enjoy racing through a more digital experience."

NTT replaces Verizon, which Miles has continually praised as a title sponsor for helping grow the series for the past five years [no time assigned to the multi-year NTT agreement].

“I think it was important that NTT DATA had this history with INDYCAR, which will mean that we hit the ground running,” Miles said. “We're in seventh gear already.”

Dixon, the reigning series champion, sees an ideal fit.

“With how the two companies are going to work together, I think it's going to be fantastic for branding, pushing it,” said Dixon. “We have the greatest racing in the world, and we're going to be able to push it together. But it's the perfect marriage, and looking forward to the 2019 NTT IndyCar Series to kick off.”

The NTT IndyCar Series offers what is regarded by experts as the fastest, most diverse and challenging racing program in motorsports. The series competes on permanent road courses, temporary street circuits, short ovals and superspeedway ovals, including the iconic Indianapolis Motor Speedway.

"Having a strong technology partner is critically important to INDYCAR's continued growth, so we are thrilled to welcome NTT as our new title sponsor. INDYCAR's rise in popularity is a testament to the fact that we've made the sport as accessible as possible to our fans and we plan to continue in that mission," additionally states Mark Miles. "We have a history with NTT through NTT DATA's involvement in the sport with Chip Ganassi Racing. We know this partnership will help us attract the next generation of fans to what remains the most competitive racing program on the planet."

The 2019 NTT IndyCar Series season consists of 17 races, starting with the Firestone Grand Prix of St. Petersburg on March 10, including the 103rd Indianapolis 500 on May 26 and concluding with the INDYCAR Grand Prix of Monterey on Sept. 22.
[Reference Here]

The next big opportunity to see the IndyCars sporting the title sponsor series logo, here on the West coast, will be the one-day test at the venue that will act as the season finale, and hasn't had these open-wheel cars on these turns and on the Corkscrew since 2004 - WeatherTech Raceway Laguna Seca, Friday, Frbruary 8th, 2019.

... notes from The EDJE




TAGS: NTT, IndyCar, NTT IndyCar Series, Jun Sawada, Mark Miles, Jay Frye, Mark Sibla, Chip Ganassi, Bobby Rahal, Jim Campbell, Art St. Cyr, Scott Dixon, Tony Kanaan, Takuma Sato, Tsunehisa Okuno, The EDJE