Wednesday, February 26, 2025

FIRST Full Season In The Hybrid Technology Era Of The NTT INDYCAR SERIES

Chip Ganassi Racing's then two-time champion Alex Palou leads the field out in his Green & White No. 10 Dallara Honda on the first lap of the second and final Heat of the made for TV The Thermal Club $1 Million Challenge non-points paying race in Coachella Valley near Indio. He went on to win the race, money, and eventually his third series season championship. Image Credit: Edmund Jenks - Motorsports Journal (2024)

FIRST Full Season In The Hybrid Technology Era Of The NTT INDYCAR SERIES

The 2025 season will feature 27 full time competitors from 11 different teams with the usual mash-up of drivers changing teams and past drivers with INDYCAR experience being able to rejoin the field.

One of the early notable races for points will be the addition of The THERMAL Club. the two previous years had the special private road track be a pre-season test bed followed with the next year having a non-points paying contest designed for TV "Heats" format race, including a large purse for the drivers to compete for. 

The race scheduled for the weekend starting Friday, March 21 through March 23, 2025, is the second race of the season after the tradition of Saint Petersburg, Florida. One has to assume that this too, will be a "Heats" format race - not the best look for an open wheel series on a dedicated road track.

Sometimes, what's best, it is good to preview official communications portals in order to get a gage on this upcoming season and the challenges that will confront the 27 driver field this season. As usual, the two lead dogs in terms of teams will again be Chip Ganassi Racing with Scott Dixon, Alex Palou and Kyffin Simpson versus Team Penske with Will Power, Josef Newgarden, and Scott McLaughlin.

NTT INDYCAR Preview - Inside Line: What’s Under the Radar at St. Pete?

Today’s question NTT INDYCAR Preview: What is something under the radar to keep an eye on this weekend in the NTT INDYCAR SERIES season opener, the Firestone Grand Prix of St. Petersburg presented by RP Funding (noon ET Sunday, FOX, FOX Deportes, INDYCAR Radio Network)?

Curt Cavin: I keep asking myself, who is the next big thing in this series? In a season-opening race with loads of faces in new places, I keep coming back to Christian Lundgaard joining Arrow McLaren. I’m not ready to say the 23-year Dane can win Sunday’s race, but he has a street circuit victory in this series – in Toronto in 2023 – and has raced well in St. Petersburg (two top-11 finishes with Rahal Letterman Lanigan Racing). In this season opener, Lundgaard will drive for an organization that has excelled in St. Petersburg the past two years. Pato O’Ward finished second in 2023 and won last year’s race; Alexander Rossi finished fourth and sixth, respectively.

Eric Smith: I feel like I’ve been on the Scott Dixon storyline all offseason, and I’d be remiss if I stopped entering the 2025 season opener. Remarkably, Dixon has reached victory lane 58 times at 28 different tracks but is 0-for-20 on the streets of St. Petersburg. However, the six-time NTT INDYCAR SERIES champion has four podium finishes in his last eight starts on this track, and his seventh-place finish last season continued his streak of finishing eighth or better every year since 2016. Also, among the last seven victories for Dixon, four have come on city streets (Toronto 2022, Nashville 2023, Long Beach 2024, Detroit 2024). The Chip Ganassi Racing driver boasted a series-leading 3.0 average finish on street tracks last season. Add it up, and I think he’s primed to earn his fourth season-opening victory, joining 2003 and again in 2008 at Homestead-Miami Speedway to go along with 2020 at Texas Motor Speedway. He won three of his six championships in those seasons.

Paul Kelly: There are two “under the radar” stories I’m watching this weekend, mainly due to competition tweaks and how they will affect team’s strategies. One is the switch in Firestone’s weekend tire allotment at each event, as each team will get an additional set of Firestone Firehawk alternate-compound tires and one less set of Firestone Firehawk primary-compound tires, with five sets each. This may force teams to manage their tires more carefully over the weekend, especially at circuits where the primaries show an advantage. But the main “down low” story I’m watching is the ability for cars to restart on track – and now in the pits – without the AMR INDYCAR Safety Team due to the new hybrid units. There was only one street course race last season after the hybrid debuted in July at Mid-Ohio, at Toronto, so we really haven’t seen how fewer yellows at fraught, bumpy street circuits like St. Pete will change team’s fuel and tire strategies. But there is almost one certainty: The onboard starters will create more green flag action, something everyone wants.
ENDS

On a full season basis, here are the thoughts of two longtime paddock cruisers with their view upon what to expect - IndyStar's Nathan Brown and Joey Barnes, Founder - Motorsports Tribune. 

The Inside Line - Nathan Brown and Joey Barnes

In this episode of The Inside Line, Nathan Brown and Joey Barnes roll through each of the 11 full-time IndyCar teams on the grid in 2025 and ask their biggest questions facing them this season.

We at Motorsports Journal have a tremendous level of hope for a few mixes that have presented themselves with regards to teams and drivers combining to maybe shake things up.

Alexander Rossi - moving from Andretti Global to Arrow McLaren and now with his first year driving for long term owner/driver Ed Carpenter for Chevrolet. This mix can prove to be one of the biggest sleepers, especially at the INDY500.

Christian Lundgaard - stepping into the seat left vacant when Rossi decided to move on from Arrow McLaren. It was a shame that his promise didn't fully show itself when he was a Rookie Of The Year with RLL, but there were serious flashes of top-flight light.

Rinus Veekay - while losing a seat at Ed Carpenter Racing, Rinus lands as the primary driver at Dale Coyne Racing. More flashes of INDYCAR Rookie Of The Year verve left unrealized may get a magic vision for this Dutch talent.

Callum Ilott - a driver who left the series after 38 races yet managed 5 top 10s is returning with a first time NTT INDYCAR SERIES team with PREMA Racing. He has experience with teams efforts that are new to a series. His first exposure was driving a second car for then new Juncos Hollinger Racing. PREMA is new to INDYCAR, but not new as a racing organization. This F1 

David Malukas - this INDY NXT standout blew his grand chance last year to be with a top team when he landed a seat with Arrow McLaren, but broke his wrist in a bicycle accident and could not race until it healed. Arrow McLaren released him just after he was cleared and for 2025, he will be a teammate on AJ Foyt - Santino Ferrucci. Will he pop-up and deliver his hidden promise?

These drivers are all the hidden promises within a field of excellent standout drivers of accomplishment - will they break on through? The first race of a 17 event season begins this weekend with the new broadcast partner FOX Sports.


Christian Lundgaard's Arrow McLaren as it flashes by while testing at Sebring, Florida.
Image Credit: Chris Owens via NICS (2025)

As commented when someone on FB/META asked "Who is your pick to win St. Pete this weekend?" Motorsports Journal responded "Just throwin' a dart here - Arrow McLaren driver Christian Lundgaard."

... notes from The EDJE

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TAGS: 2025, NTT, INDYCAR SERIES, Championship, IndyStar, Joey Barnes, Nathan Brown, Will Buxton, Christian Lundgaard, Alexander Rossi, David Malukas, Callum Ilott, Rinus Veekay, The EDJE

Tuesday, February 25, 2025

ALEF - Flying Car: Pioneering The Future Of Urban Mobility

ALEF flying car in full motion flight after vertical lift-off from a driving surface. No airports required with an electric-powered platform that drives like a car and flies like an Osprey aircraft. Image Credit: Alef Aeronautics (2024)

ALEF - Flying Car: Pioneering The Future Of Urban Mobility

Designed for seamless street driving, vertical takeoff when needed, and flight above congested roadways, Alef is developing an innovative solution to modern traffic challenges.

With industry-leading software and built-in redundancies, Alef aims to deliver a safe and affordable vehicle that redefines everyday commutes. Utilizing proprietary technology, the company enables faster and more efficient travel without the need for traditional runways.

Why drive a busy, traffic signal controlled urban grid when one could simply launch straight up from the street bed and angle the platform to fly above it all until the destination is reached. Image Credit: ALEF Aeronautics (2025)

The vision for Alef began in 2015 when four technical innovators - Dr. Constantine Kisly, Pavel Markin, Oleg Petrov, and Jim Dukhovny - gathered at Coupa Cafe in Palo Alto. What started as a simple sketch on a napkin quickly evolved into an ambitious endeavor to create the world’s first true flying car. However, the initial estimate of six months to build the prototype proved to be a significant understatement.

An interesting platform whose biggest tell that this "car" is designed to be doing something else completely different than just drive is the top surface of the car. A cris-cross grid of vanes allow for air to be sucked in and forced to the ground, lifting the platform as if it were a drone. Once elevated above the street and buildings, the driver/pilot can rotate both the passenger capsule and the body platform so that this car/platform can move quickly in a more horizontal fashion for quick destination arrival. Image Credit: ALEF Aeronautics (2025)

To bring the design to life, Alef enlisted renowned Swedish automotive designer Hirash Razaghi, known for his work on Bugatti and Jaguar vehicles. His expertise helped shape a modern, sporty aesthetic that blended both form and function.


In 2022, the company officially rebranded as “Alef” and launched its public-facing website, unveiling a clear mission and vision for the future of consumer transportation. The name "Alef" - derived from the first letter of the Phoenician, Aramaic, Hebrew, Arabic, Persian, and Syrian alphabets - symbolizes the company’s aspiration to lead the industry and redefine personal mobility.


Alef’s innovation is guided by three core principles: the vehicle must function as a real car, capable of driving on standard roads and parking in regular spaces; it must have vertical takeoff capabilities, distinguishing it as a true flying car; and it must remain affordable, ensuring accessibility beyond just the wealthiest consumers.

By integrating cutting-edge technology with a revolutionary design, Alef is setting the stage for the next era of transportation - where the sky is no longer the limit.

... notes from The EDJE

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TAGS: ALEF Aeronautics, ALEF, Flying Car, EV, VTOL, Osprey, horizontal flight, The EDJE

Tuesday, February 11, 2025

FOX TV Reveals Shiny New Toy Of INDYCAR During Super Bowl LIX

 

Super Bowl LIX Fox Sports ad campaign is artistic, informative and just a little bit edgy and most everyone likes it. Image Composite: Edmund Jenks via NICS (2025)


FOX TV Reveals Shiny New Toy Of INDYCAR During Super Bowl LIX

In front of the largest crowd of viewers ever recorded by the venerable ratings organization, Nielsen - rated at 126 million viewers, FOX TV revealed, as if they were running the auctions in Arizona by removing a car cover with flair, their biggest commitment to motor culture in 2025 - the NTT INDYCAR SERIES.

In an evening that could have been marked through its disappointments of lopsided score - niche market music performer missing the ability to seize the audience - lack of buzz-worthy $8 Million per 30 second commercials & etc., FOX TV promotions department previewed and made a star out of its recent season long broadcast rights agreement with Penske Entertainment and the NTT INDYCAR SERIES.


The NTT INDYCAR SERIES emerged as one of the biggest winners of this weekend's FOX Sports Super Bowl broadcast, thanks to a series of high-impact, well written, and tightly produced three-spot ad campaign. The campaign, which introduced the open-wheel racing series to a much broader sports & culture focused audience, was widely praised by fans and industry insiders alike.

What was one of the most noticeable aspects of the campaign theme was that there was a heavy focus on capturing the unique personalities of the racers, highlighting their extraordinary skill, courage, and commitment, wrapped in the tagline, "The Fastest Racing on Earth," reinforcing IndyCar’s identity as a premier professional motorsports spectacle. The commercials were truly engaging even if one was not originally a motor culture maven.


The campaign's success coincides with a major shift in IndyCar’s broadcast landscape, as Roger Penske and Mark Miles secured a landmark all-network deal with FOX beginning this year here in 2025. This agreement is expected to significantly elevate the sport’s visibility and accessibility, positioning it for a new era of growth.

The campaign also stands out for its strategic execution across multiple platforms, including broadcast, web, and social media. It marks a significant step forward in IndyCar’s marketing efforts, reminiscent of past high-profile campaigns. Industry veterans who have been involved in IndyCar advertising and marketing since the early 1990s noted the effectiveness of the new approach, comparing it to earlier efforts that celebrated the emotional projection of the sport.


Now that this marker has been set, it would be immensely enjoyable to have this approach and assets applied to not only the drivers in the series, but to have it applied to the other two stars of this most dynamic set of trials over the course of a championship season - racing platform technology & racing venues and the styles of team effort it takes to compete at this level on temporary street circuits, dedicated road courses, small and high-speed endurance oval tracks.

If a little bit is good, more is better ... as we look forward with anticipation to seeing more content, revealed with flair, from this group of very talented communications artists at FOX Sports and their collaborators Special Group.

... notes from The EDJE


P.S.
One suspects that since FOX TV owned the rights to broadcasting the Super Bowl, the NTT INDYCAR SERIES ads, produced by the creative team at FOX Sports and Special Group, were aired for free.


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TAGS: FOX TV, FOX Sports, Special Group Agency, NTT, INDYCAR SERIES, Championship, Pato O'Ward, Josef Newgarden, Alex Palou, Super Bowl LIX, The EDJE