Showing posts with label Marketing Genius. Show all posts
Showing posts with label Marketing Genius. Show all posts

Friday, May 23, 2025

Carburation Day 2025 At Indianapolis Motor Speedway Hosts The Inaugural Wienie 500

 

Friday! Friday! Friday! It's the motorsports event of the year - the inaugural Wienie 500. For the first time ever all 6 Wienermobiles will race against each other at the Indianapolis Motor Speedway. The American Southwest will be represented by Oscar Mayer Wienermobile No. 04 - the Sonoran Dog. Image Credit: Oscar Mayer (2025)

Carburation Day 2025 At Indianapolis Motor Speedway Hosts The Inaugural Wienie 500

Today, Carburation Day, May 23, 2025, Indianapolis Motor Speedway hosts the first-ever “Wienie 500,” a thrilling marketing spectacle featuring Oscar Mayer’s iconic fleet of six Wienermobiles racing on the legendary track. This unique event, part of Carburation Day festivities ahead of the 109th Running of the Indianapolis 500, marks the first competitive race for the Wienermobiles and their first “meat-up” in over a decade.
 
Representing the American Southwest, Wienermobile No. 04, the Sonoran Dog, distinguished visually by its Dark Green Accent, will compete alongside other regional-themed vehicles: the No. 01 Chi Dog for the Midwest, No. 02 - Red Accent New York Dog for the East, No. 03 - Purple Accent Slaw Dog for the Southeast, No. 05 - Blue Accent Seattle Dog for the Northwest, and No. 06 - Brown Accent Chilli Dog for the South.


The Wienie 500 will be streamed live at 2 p.m. ET on the FOX Sports app and @INDYCARonFOX social accounts, with highlights featured during the Indy 500 pre-race show on FOX. Each Wienermobile, piloted by Oscar Mayer’s Hotdoggers in custom racing suits, will vie for victory in a race complete with a trophy presentation in the “Wiener’s Circle,” featuring a celebratory condiment spray and a hot dog for the winner.

Wienermobile dimensions as provided by Oscar Mayer and presented by FOX S[ports for the Wienie 500. Image Credit: FOX Sports via YouTube (2025)

Hot dog enthusiasts nationwide can join the excitement through a free-to-play pool on DraftKings, available at Draftkings.com/wienie500. Fans can predict race outcomes for a chance to win a share of a $10,000 cash prize. “The Indy 500 kicks off summer and hot dog season,” said Kelsey Rice, brand communications director at Oscar Mayer. “The Wienie 500 brings delightful competition to the Speedway, celebrating delicious meats and American traditions.”

Oscar Mayer WIENIE 500
PUNS In 40 Seconds LINK

As the “Official Hot Dog” of Indianapolis Motor Speedway and the Indianapolis 500, Oscar Mayer is launching the Wienie 500 with a nationwide advertising campaign, promising more surprises throughout the summer. For more details and to follow the crowning of the ultimate wiener, visit OscarMayer.com or follow @OscarMayer on Instagram and TikTok.

POST RACE UPDATE - Full Race Event Video Link >>>


The starting order for the race was set based on the car numbers assigned to each Wienermobile, as follows:

Row 1
No. 01 Chi Dog representing the Midwest - No. 02 New York Dog representing the East 

Row 2
No. 03 Slaw Dog representing the Southeast - No. 04 Sonoran Dog representing the Southwest
 
Row 3
No. 05 Seattle Dog representing the Northwest - No. 06 Chilli Dog representing the South 

The race began with a standing start, and when the GREEN Flag waved, the Wienermobiles proceeded cleanly in single-file order, Nos. 1 through 6, navigating Turns 1 and 2. On the back straightaway, the Wienermobiles started to jostle and challenge for position, though the order remained unchanged initially. The race unfolded as described below.

Over the course of the two-lap, five-mile race, there were two notable passes for the lead. The first lead change occurred on the front straightaway under the WHITE Flag, as the No. 04 Sonoran Dog surged forward, overtaking three Wienermobiles while crossing the yard of bricks. This bold move thrilled spectators, including those at The EDJE, who rose to their feet in excitement. However, the celebration was brief, as the No. 04 Sonoran Dog’s engine began spewing smoke exiting Turn 2.


On the second pass down the back straightaway, the competition intensified. The No. 04 Sonoran Dog was overtaken, and the No. 03 Slaw Dog for the Southeast made a decisive move, passing the No. 01 Chi Dog for the Midwest for the second time at the yard of bricks, this time under the CHECKERED Flag.

Inaugural Marketing Genius Event "Wienie 500" Finishing Order: 

No. 03 Slaw Dog for the Southeast 
No. 01 Chi Dog for the Midwest 
No. 02 New York Dog for the East 
No. 05 Seattle Dog for the Northwest 
No. 06 Chilli Dog for the South 
No. 04 Sonoran Dog for the Southwest (engine performance issues)


NEXT - The Big Show >>> The Indianapolis 500 presented by Gainbridge is Sunday (10 a.m. ET / 7 a.m. PT, FOX - Over-The-Air, FOX Deportes, FOX Sports app, INDYCAR Radio Network).










TAGS: #IndyCarOnFOX, #NTTINDYCAR, INDY500, #WEINIE500, 04 Sonoran Dog, #TheEDJE, The EDJE