Cashflow Positive Lotus Delivers Refreshed 3-Eleven & Elise Cup 250 To A Performance Hungry World

Interior dash look of the newly released Lotus 3-Eleven. Image Credit: Lotus Cars

Cashflow Positive Lotus Delivers Refreshed 3-Eleven & Elise Cup 250 To A Performance Hungry World

Fresh on the announcement that Lotus was on track to become ‘cashflow positive’, and having the car-making business focused on turning a profit in the next financial year (the first time it has ever done so in its 68 year history), Lotus Cars introduces two newly updated models that prove the statement that has formed Lotus from the beginning.

Weight Is Speed!

The 3-Eleven and the Elise Cup 250 will turn the heads on some of the most exposed of performance specialists with their command in design looks and outright acceleration.

Less weight and technological tweaking combine with continued iconic Lotus design to bring this profitable automobile manufacturer to the pinnacle of affordable competition super cars.

Jean-Marc Gales, CEO of Group Lotus plc (front right) and Aslam Farikullah, COO of Group Lotus plc (front left) with some of the production and engineering teams responsible for the new Lotus 3-Eleven and Lotus Elise Cup 250. Image Credit: Lotus Cars

This excerpted and edited from Lotus Cars - 

LOTUS LETS LOOSE TWO GIANT SLAYERS
By Lotus Cars - Thursday, June 23, 2016 - 11:00

Ready to humble some of the fastest cars that money can buy, two of the greatest, most extreme Lotus models ever produced, the Lotus 3-Eleven, finished in matt and gloss Black colour scheme and the Lotus Elise Cup 250 in Red, have driven off the production line for the first time at the famous Hethel factory.

The two, hard-hitting lightweights represent the latest generation of Lotus sports cars, combining high-output engines with the company’s dedication to cutting mass, and so boosting performance through intelligent engineering. Developed through the company’s Lightweight Laboratory philosophy, every component in each as been assessed, optimised and re-engineered as required.

Surrounded by some of the production and engineering teams responsible for the two cars, Jean-Marc Gales, CEO of Group Lotus plc, commented: “The lucky owners of these will be the first to find out just how special the latest Lotus cars really are. We’ve raised the bar yet again, to produce two vehicles which the competition cannot hope to match. From the outright firepower of the 3-Eleven, to the sublime handling of the Elise Cup 250, these cars, better than any other, encapsulate our ‘light is right’ mantra.”

Updated Lotus 3-Eleven. Image Credit: Lotus Cars

3-Eleven

Showing clear intent for the Lotus high-performance sports cars of the future, the 3-Eleven is the company’s quickest and most expensive series production car ever.

The 3-Eleven offers a giant-slaying power-to-weight ratio, thanks to a revised V6 supercharged engine developing 460 hp, to provide in excess of 500 hp per tonne. It is capable of sprinting from 0-60 mph in 2.9 seconds before reaching a maximum speed of 180 mph (290 km/h).

Updated Lotus 3-Eleven. Image Credit: Lotus Cars

Designed to deliver a pure, undiluted driving experience, the Lotus 3-Eleven utilises an all-new lightweight carbon composite body, and a bespoke chassis evolved from Lotus’ ground-breaking work with extruded and bonded aluminium sections.

As part of its development the Lotus 3-Eleven spent time at the Nürburgring Nordschleife, where it was one of the fastest road going cars to ever tackle the track, capable of setting a sub-7 minute lap time.

One year on from its global unveiling, this matt and gloss Black 3-Eleven will be on display at this years’ Goodwood Festival of Speed with Bell & Colvill, the most successful and longest serving Lotus dealer in the world. A second giant killing Lotus 3-Eleven will be taking part in the Michelin Supercar run on all three days of the Festival.

Updated Elise is faster and prettier than ever ... for the street or the club race track. Image Credit: AUTOMAG KZ via Instagram

Elise Cup 250

With the Lotus Elise recently crowned as Readers’ Champion during the Autocar Awards, this latest version of the legendary car is the faster ever - with a 0-60 mph in 3.9 seconds and a top speed of 154 mph (248 km/h).

Powered by a new higher-output version of the supercharged, 1.8-litre 4-cylinder engine, the Elise Cup 250 boasts 243 hp. However, in order to make the most of its power, it’s shed 21kg compared to its predecessor, to weight just 931 kg. Customers wanting to cut weight still further, and so boost performance, can select the optional Carbon Aero Pack to reduce the vehicle’s mass to 921 kg.

The hand-built sports car has long been regarded as a benchmark within the industry, providing a level of precision and driver involvement that rivals cannot match. Capable of lapping the company’s test track in 1 minute 34 seconds, the changes and engineering adaptions to the Elise Cup 250 have taken an impressive four seconds off the previous Elise Cup 220’s best time.

The arrival the new cars coincides with the 50th celebrations for the founding of the famous factory in Hethel, Norfolk, when, in 1966, founder Colin Chapman moved Lotus to the purpose-built facility. Lotus is marking this milestone in the company’s history with special edition cars and events throughout the year.

Every new Lotus 3-Eleven and Elise customer can personalise their vehicle through the Lotus Exclusive programme. Developed by the Lotus Design team, it combines traditional British craftsmanship with the best of modern design. Conceived to inspire customers, allowing them to tailor vehicles to their personal taste, it offers a comprehensive array of options and provides an alluring alternative to an off-the-peg sports car.
[Reference Here]

Welcome Lotus Cars to profitability and keeping the statement of Weight (or the lack, thereof) Is Speed ... alive!

... notes from The EDJE



TAGS: Lotus, Lotus Cars, 3-Eleven, Elise, Elise Cup 250, Profitability, Group Lotus plc, Lotus Design, cashflow positive, Weight Is Speed, The EDJE