With two SEMA New Product Awards in only five years, Bubba Rope is able to proudly display the hardware back-to-back. Image Credit: Edmund Jenks (2014)
Bubba Rope's 'Gator-Jaw' Snaps Up A 2nd SEMA New Product Award
this isn't as winning a record as baseball's San Francisco Giants with
their recently garnered third World Series Championship in five years,
but the Giants only have to compete against 30 other teams or
Bubba Rope, which started in 2009, won its first SEMA New Product Award in 2010 for the 2011 product year,
has to compete against hundreds of new products from about as many
'teams' or enterprises, won its second New Product Award in five years
for Gator-Jaw™ soft shackles.
thinking leads to an additional threaded strand product solution that
really changes the playing field. Image Credit: Edmund Jenks (2014)
Rope's first SEMA New Product Award was for their lead product ... the
Bubba Rope. "The whole thing is branding," said Jim Flowers, a manager
in Bubba Rope's business development team. Introduced to the consumer
market in 2009, the nylon, military-spec recovery strap's packaging took
Best New Product Packaging honors at the 2010 SEMA Show.
a rated 32,000 pound breaking strength, combined with a property that
allows the Gator-Jaw to float and weigh just a few ounces, steel
shackles not only bend apart but become an old technology solution with
functional problems to overcome. Image Credit: Edmund Jenks (2014)
Rope is a professional snatch rope that features military-spec quality
and strength that surpasses any vehicle recovery strap on the market.
Bubba Rope is a durable kinetic energy recovery rope (KERR) that
outperforms typical recovery ropes, snatch straps and chains because it
stretches, using its own kinetic energy to help recover your vehicle
from the stickiest of situations. If there is mud, sand or snow where
you drive, then you need a Bubba Rope!
"If you have a clear idea
of what your brand is, it's a lot easier to figure out what doesn't
fit," Flowers said. "It all starts with an extremely clear vision of
what you want to communicate with your brand."
find a strong tie-down or tow point and the flexible Gator-Jaw will
hold strong to anything it is attached to at a rated 16 tons of stress.
Image Credit: Edmund Jenks (2014)
This excerpted and edited from Bubba Rope® -
soft shackles are made from Plasma® rope which is the highest strength
synthetic rope available. These rope shackles are stronger than comparable steel shackles.
Gator-Jaw™ shackles won't rust and are so light they float. Towing
applications include: 4x4 off-road, agriculture & mining equipment
and various marine uses - wherever a connection of a rope or tether
needs to be attached to another heavy equipment object (or even
connecting two ropes) without the possibility of the connection coming
Advantages Over Steel Shackles:
Stronger than steel - 32,000 lb. breaking strength!
It floats - no more losing shackles in the water or muck!
Flexible - easily wraps around the most difficult pulling points!
One piece construction - no pins to fasten!
Rope's Gator-Jaw™ soft shackles are the perfect compliment to the well
outfitted off-road emergency tools kit - perfect for any situation where
attaching a rope or tether to a specified tow or anchor point without
the weight or multiple part downsides to metal D-rings or clevises.
Be on the lookout for a Bubba Rope® "Gator-ize" type of solution for use with front and back mounted hydraulic winches.
Who knows ... maybe there might be another SEMA New Product Award in the offing.
... notes from The EDJE