Friday, March 6, 2009

Lance Armstrong Will Be Ready For His Close-Up In Hollywood

After a very eventful East coast swing, Shepard Fairey is back working his home turf of LA, and this time it’s a BIG canvas… How big? Well how about the side of a theatre? To be exact, it’s the side of the historic Montalban Theatre, which now houses Nike’s crown jewel “Sportswear” store. This enormous mural is a collaboration commissioned by Nike to commemorate Lance Armstrong’s return to cycling. This amazing mural will be officially unveiled on Saturday, March 7th at the conclusion of Lance Armstrong’s “Hollywood Ride”, a fundraiser to benefit the fight against cancer. Image Credit: Arrested Motion

Lance Armstrong Will Be Ready For His Close-Up In Hollywood

This Saturday, Nike Sportswear and Lance Armstrong (7-time Tour de France winner) will team up to launch Stages (located on the East side of old Hollywood), a global art exhibition and sale featuring original artwork from more than 20 of the world’s most creative and diverse artists. The event will include globally renowned artists: Shepard Fairey, Geoff McFetridge, Eric White, and Rosson Crow.

"ACTION" section of a much larger murual - Shepard Fairey x Lance Armstrong Mural @ Nike’s Montalban - Image Credit: Arrested Motion

Stages will provide a new way to support the Lance Armstrong Foundation (LAF) and the ongoing battle to overcome cancer.

Nike Sportswear at the Montalbán Theater - 1615 Vine Street - Hollywood, CA 90028

The last time that Lance Armstrong was on a bike in these neighborhoods was when the 2009 Amgen Tour of California came to the LA Basin during Stage 7: Santa Clarita to Pasadena. The peleton here is making one of its five circuits around the Rose Bowl led by Astana with its most famous team member, Lance Armstrong riding about eight riders back in the helmet with the yellow top. Image Credit: Pro Cycling Media Group

In addition to the launch of Stages, Lance Armstrong will lead a group of 700 cycling enthusiasts on a 2.2 mile ride through the streets of Hollywood to celebrate his return to the bike and to unveil a new collection of Nike Sportswear apparel and footwear designed to celebrate human potential and overcoming adversity.

The ride will commence at the Children’s Hospital 4650 W. SUNSET at 5:45pm, also on the East side of Hollywood - Near the main Church of Scientology Center in Los Angeles.

A great time was had by all, starting with Ben Stiller to open!

... notes from The EDJE

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