GRAVITY By LUCID Debuts At LA Auto Show Press Day

GRAVITY rear panel roofing branding element. Image Credit: Edmund Jenks (2023)

GRAVITY By LUCID Debuts At LA Auto Show Press Day

What could possibly capture the old feeling, of the class in an automobile season opening reveal, of a new manufacturer's model, at the LA Auto Show Press Day 2023? 

Why of course, the first presentation of the day scheduled at the LUCID Motors booth - 9:00am, during AutoMobility LA in the West Exhibit Hall just to the right of the glass entry way doors.

LUCID pulled out all of the stops with a fist class presentation pavilion filled with great introduction music during the countdown leading into an impressive script and slideshow to introduce LUCID's answer to America's obsession with the modern day station wagon turned luxury assault vehicle ... the SUV.

Welcome to the 7 passenger, 3.6 miles per kWh, tow 6000 pounds, haul 1500 pounds, over 440 miles on a single charge - with a smaller battery footprint, coefficient of drag of less than 0.24, an aerodynamic profile unsurpassed by any other three-row SUV, all-new platform that shares its powertrain with the Air sedan, under $80,000 GRAVITY EV SUV.

Introducing the Lucid Gravity: Redefining the Electric SUV

** The new Lucid Gravity heralds the dawn of a new era for electric Sport Utility Vehicles: an unprecedented combination of attributes previously unseen in a single vehicle and a projected range in excess of 440 miles.

** Lucid innovations in EV technology and packaging deliver an expansive, luxurious interior for up to seven adults and their belongings, without the huge exterior and poor maneuverability often associated with traditional full-size, three-row SUVs.

** Featuring a brand-new SUV platform and next generation of Lucid’s award-winning, proprietary electric powertrain, Gravity will deliver an exhilarating driving experience.

** Lucid proved its capability in producing an extraordinary, acclaimed luxury EV sedan; now Gravity opens Lucid to the far larger SUV market.

** Lucid Gravity lands in late 2024. As with Lucid Air, pricing for Gravity will start under $80,000.

Technology breakout of a LUCID powertrain engine. Image Credit: Edmund Jenks (2023)

Gravity Design: A Balance of Form and Function

“At Lucid, we believe in pushing the boundaries of design. We have leaned into this belief to maximize spaciousness, aerodynamic efficiency, and utility, resulting in an electric SUV with a previously unseen blend of attributes,” said Derek Jenkins, Senior Vice President of Design and Brand at Lucid. “Whether it’s a cargo-swallowing SUV for family camping trips or a long-range grand tourer covering hundreds of miles between stops, Gravity is designed to be versatile.  Our team’s dedication to creating an SUV that seamlessly fuses form and function has resulted in a vehicle that’s visually striking, incredibly versatile, and provides an elevated luxury driving experience.”

Lucid’s commitment to design excellence, spacious interiors, and versatility further sets Gravity apart from the competition. The exterior design choices are a testament to Gravity’s fusion of aesthetics and utility. A focus on efficiency has led to a target coefficient of drag of less than 0.24,³ an aerodynamic profile unsurpassed by other three-row SUVs. With a commanding presence supported by a substantial frunk, sleek profile, elongated cabin, pronounced shoulders, and sporty tail spoiler, Gravity showcases its ability to meet the diverse needs of the daily driver.

Always attempt to design for desire is a LUCID trait. Mid-Mod meets Aero-Sculpted. Image Credit: LUCID Motors (2023)

Inside, Gravity impresses with ample and flexible cargo areas. The cabin offers spacious seating, with the added convenience of second and third-row seats that fold flat to reveal more than 112 cubic feet of total usable cargo space for an effortless combination of comfort and cargo capacity. The sliding second row seats combine with integrated convenience tables for an elevated back-seat experience. Remarkable legroom is carried through to the third row, enabling a comfortable seven-passenger configuration, making it the ideal vehicle for every adventure.

Gravity represents a definitive evolution of Lucid’s user interface, called Clearview Cockpit, featuring an intuitive 34-inch curved and uninterrupted OLED display that floats above Gravity’s innovative new steering wheel, closely matched with the driver’s line of sight. Lucid’s Pilot Panel returns in Gravity with a quick access touch bar and sitting alongside a new glass center console that elegantly slides open for additional storage. This SUV also introduces Lucid’s next-generation software with over-the-air updates, ensuring continued vehicle improvement.

[REFERENCE HERE]

The most classy reveal held during the Automobility LA Press Day for the LA Auto Show and this one was held as the first automaker presentation of the day. 

This reveal performance was missed by many attendees who showed up late or were only interested in the art cars and Hollywood Auto Collections that filled halls that were formally owned by marques like Porsche ... that just celebrated their 75th year in business through the Rennsport Reunion 7 held at WeatherTech Raceway Laguna Seca, for example.

... notes from The EDJE

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