Porsche Design Watch Presentation Rennsport Reunion 7 Edition

Rennsport Reunion 7 close-up presentation area set-up in the WeatherTech Raceway Laguna Seca Media Center. Adorned with graphics in the wall and hands-on watch making materials on the desk space surround. Porsche Design Timepieces "Sports Car On The Wrist." Image Credit: Edmund Jenks (2023)

Porsche Design Watch Presentation Rennsport Reunion 7 Edition

Once every five years, the Rennsport Reunion has become a significant event in the world of motorsports and Porsche enthusiasts. It was created to celebrate the rich racing heritage of Porsche and to provide a platform for drivers, fans, and historians to come together and honor the history of Porsche's racing endeavors. Rensport Reunion 7, held at Monterey's WeatherTech Raceway Laguna Seca, celebrated 75 years Porsche as a car manufacturer and luxury products company.

Primary Porsche Motorsports ambassador and co-creator of the Rennsport Reunion series of celebration events, Brian Redman in his signature Bakerboy tweed cap, is imaged here as being the first of a long "Icons Of Speed" dais table of autograph presenters known, as is Mr. Redman, for their successes driving Porsche cars in races throughout the world. Also in this dais table are (R to L) David Piper, Jackie Oliver, John Osteen, John Fitzpatrick, Sascha Maassen, Arie Luyendyk. Other Drivers & Technicians further down the table in order included Rudi Lins, Willi Kauhsen, Kevin Jeannette, Hurley Haywood, Andrew Davis, & Manfred Schurti. Image Credit: Edmund Jenks (2023)

Brian Redman, a renowned racing driver with a successful career in various motorsports categories, and Bob Carlson, who served as Porsche Cars North America's longstanding press spokesperson, were the driving forces behind the inception of the Rennsport Reunion. Their vision was to create a gathering that would bring together individuals passionate about racing and Porsche, where they could not only celebrate the brand's racing legacy but also pay tribute to the people and cars that contributed to Porsche's storied history in motorsports.

Since its inception in 2001, Rennsport Reunion has become a recurring event, drawing Porsche enthusiasts, historic racing cars, and iconic drivers from around the world. It has become a must-attend event for Porsche fans and continues to showcase the brand's racing heritage, making it a remarkable celebration of Porsche's racing legacy.

PIXAR's Jay Ward sports a Porsche Design Watch along side of CARS 2 Sally who looks on adoringly down to the item on Jay's arm, just outside of the WeatherTech Raceway Media Center. Image Credit: Edmund Jenks (2023)

Porsche Design, the luxury consumer products company based from the inception of designing successful sports cars, is indeed known for its distinctive design philosophy, which places a strong emphasis on optimizing function and streamlining form. This approach can be summarized in several key principles:

** Optimizing Function: Porsche Design places a primary focus on functionality and performance. Their products are designed to excel in their intended use, whether it's automotive accessories, fashion, technology, or other categories. The aim is to create products that not only look good but also perform exceptionally well.

** Minimalism and Reductionism: The design philosophy of Porsche Design often involves reducing a product's design elements to the essential components. This minimalist approach seeks to eliminate unnecessary complexity and adornments, resulting in clean and uncluttered designs.

** Innovation and Evolution: Porsche Design is known for its willingness to challenge conventional design norms and push boundaries. They strive to overcome the familiar and constantly explore new solutions and materials to create unique and innovative products.

** Attention to Detail: The brand's commitment to quality and precision is reflected in its meticulous attention to detail. Porsche Design products are known for their craftsmanship and fine finishing, which contributes to their overall appeal.

** Form Follows Function: This design philosophy aligns with the famous modernist principle "form follows function." In Porsche Design, the form of a product is a direct result of its intended purpose and functionality.

** Awards and Recognition: Porsche Design's commitment to both form and function has garnered numerous awards and accolades over the years. Their designs have been recognized for their excellence in aesthetics and performance.

Overall, Porsche Design's design philosophy is characterized by a balance between aesthetics and functionality, resulting in products that are not only visually appealing but also highly practical and innovative. This approach has allowed them to create a wide range of iconic and award-winning designs across various industries.

The timepiece division of Porsche Design held an up-close presentation at the Media Center which was quite enlightening for those who attended. What follows is the audio from Porsche Design on the specifics surrounding the build of the timepieces produced and delivered to the customers who would also desire to wear a watch that represents the sports car they drive on their wrist. 

Please enjoy this audio from the onsite presentation of Porsche Design and the special limited edition timepiece by Rolf Bergmann - CEO, Gerhard J.Gerhard J. Novak, GM, and Kurt Straumann - R&D of Porsche Design Timepieces, Porsche Lifestyle Group.

Porsche Design Watch Presentation Rennsport Reunion 7 Edition

Artificial Intelligence (AI) Generated Transcript - Un-Edited - 90% Accurate

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: I have two colleagues with me. He's running out of the in Switzerland is one of our master watchmakers and master engineers. He will also give you some insight into.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So what we are doing is there have been a certain transfer from the dash to the river and this didn't happen by chance. There's a little story, a little heritage behind and would like to give you some insight. If there are any questions, please jump in and as a brand and to watch it goes back to the year 1972 and it goes back to this man. It is Ferdinand Alexander Porsche.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: He is one of four sons of the sports car company founder Garry Porsche. He was a designer and he joined his hardest company in 56, 57 becoming head of design and he had the honor and also the pressure to create the success of the 356. Today, we knew that he was the man to great that I love him, which set the back post for today and made him become an icon as a designer as well.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: In 1972 it was a very important year because in 1972. Due to several reasons, family decided to take the company public and to bring in el management to all four sons of Harry and the cousin. And here they were engaged in a car company. So by deciding that the, the company goes public and management was brought in a young gentleman all in the late twenties, mid thirties, suddenly they were jobless.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So no need to really as it was, it's a Porsche, Porsche and he was a designer, he started his own business called Porsche Design that goes back to 1972. Today, we're really happy that it was him and not Mr Muller. Otherwise, he would talk about Muller Design today.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: The whole thing started with the first order or the first project that was given to the newly founded studio. It was to create the wrist watch for the employees that were with the company for 25 years. And I support the family has always been very deep and closely related to me wrist watches. They want to go over something that was existing and put an engraving on. They asked to create the watch.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Please try to go back to the fifties and sixties. There was only one model line, the 356 and then the 911 as a designer, he was mainly doing race cars and in the fifties and early sixties, long distance racing became popular and long distance 24 hours means 12 hours driving. Make yourself an idea. In the early sixties, the front lights, they were more, they were better candles.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Then the weather condition like today, a little rain and 12 hours at night, the cars were doing more than 200 MPH already in these days. So imagine at night the guys could see nothing mainly due to the fact that the dash, it was metal and it created a lot of distraction. So the best thing before putting more and more power to the engine was to reduce glare distraction.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So and slowly but suddenly in 1969 the death within the 911 turn to black white, just a lot of the fact that Matt black and Matt white is the maximum contrast and this is how the looks like it still 911 or look like this. So when he was asked to do a was he exactly what he did? He transferred what he detected what he developed over here and made a watch truck in 1972.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: I was four years old. I cannot prove that, but it was told that it was a complete revolution because watchers per definition were jewelry. They were glimmering, they were shimmering and like watch some British media stated that you can only wear it for fun, but it was quite strange. So this is how everything started.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Now, we know that not all of the employees that were given one of these watches kept it because suddenly some of the watchers were spotted on the race drivers, wrist watches, race drivers, wrist like surfers, they could be easily spotted. So here we see Mario Andretti wearing the watch in 1978 from the world world champion. You have many others of this, of this era wearing it.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: And by doing so that what became popular for owners of their deal, there is a watch on it, how to get that and this is how the whole thing started to be commercial. So there was no commercial stuff behind that. Two other gentlemen from this era, you probably know, might know a family is still today and in these days, that's a victim of the early eighties.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So in these days, he was head of Formula One Ferrari team and he was only fierce in the early eighties was the sponsor of Formula One, was a partner of Ferrari and he was very the designer because he was the coolest stuff these days, he always wore it outside. That was the Italian style. So this is how the one became quite popular due to his properties. So perfect.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: And so what a second career as a military watch, the military means that many air forces, mainly air force organizations took the watch and gave their staff, their pilots the watch because it was perfect to read. It was very functional. So we had to er even with have to put that on the wrist. Then we had all the airports of Tigers they were equipped with that war gave another another something in 1968 top gun movie.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Tom was wearing the, was a funny marketing guy or somebody for placement. Cruz wanted to be as authentic as possible in everything he wore. So as the Tigers wore the time he wanted to go with it as well because that was the watch of the Tigers. He didn't want to go for anything else. And this is how to watch them.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: By the way, in 86 she raimer doing the production, they, they did not buy it. They asked us our Beverly Hills store down, down to rent the watch. So we took it back after the, after the movie in a 22 release, he wore the watch again.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: It was exactly the same watch. We kept it over the years. So we lend it to him for more time too, but we took it back. Of course, he wanted to purchase it, but we didn't sell it to him and maybe there will be a third and they will give it for the third time.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So in a nutshell, this is the history and heritage by Port Sargeant or how to watch it.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Alexander. He was a guy here when he was asked about his purpose. He said it was all about raising the risk.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So today we call it sports, the w and all that started 51 years ago.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Today is a fully owned subsidiary of OEG. So we belong to the sports car. It's not a privately held company anymore, but it, and we have four main tasks. One task is we need to work on. I won't call it compensate, but at least lower the risk of the biggest disadvantage of our sports car that we have.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: You know what it is. There's one big disadvantage that every sports car has that we of course, you cannot take it with you, the restaurant, the living room, the gym, the golf course, you have to leave it outside in the parking space, parking lot, the garage, whatever.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So we started to work on extending sports car ownership experience and puts the essential part of the watch of the power inside the watch by doing so we have the honor and all the privilege to preserve and continue as new territory.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Perception of Porsche. Porsche is the only car manufacturer that does watches on its own. And so we are approaching the target group, we are approaching him and the friends with the, that's the one.

SPEAKER 2: We are doing that for.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: We have a little overview about the 51 years that we're doing watches. The 1st 40 years, we were cooperating with external partners with a little in this was I was doing our watches and in 2012, we stopped that bring the operation setting up the amount of in Switzerland So as of 2014 became a fully independent watch manufacturer.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So that's a little bit, a little bit that in our story. So in terms of experience and in terms of your ability of watch making, we are still in our baby shoes for 10 years next year. But in terms of we already, so what are we doing?

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: We are not behaving as a typical watch manufacturer because we are doing watches to extend his experience and to continue his legacy is to a certain extent, the majority of our business to create individual watches, matching our customers cars, we'll do a deep dive on that.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Then there, since 2020 all model lines offer the opportunity to have a high end mechanical looking like a mechanical watch inside the of course, we brought back to watch last year. So that's the offer that we do and it's of course, very important.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: The main thing that we do is we offer fully real life watches to our customers. It may not sound that dramatic to you yet, but we'd like to give you some insight why we do that and how we do that. So probably have seen the house, we call it, you dream, we build it and we do that with the watch it.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So our customers, as you probably know, they maximize the individualization of cars in terms of colors, in terms of leather, in terms of yard, in terms of wheels coloring the wheels. So 911 is personal and there is no stock. So we don't build houses, start to put it anywhere on the lot, you order the car and then we start building it and we follow that and transfer that into.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So it's all about colors. Of course, it's all about the maximum to the car. And we call the program custom built because the custom built, what is mentioned in your car and how we do that. We have a little movie with us.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So whatever we do at the moment is late to the 911. So we still watch this fully magic.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: It means as a customer, you have, you choose your car, it's red if it's yellow and then you start choosing your personal was. So the they are variety. The start of the past of the Titanium Titanium black. All you like. There we go with the hands.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Then we have the coloration of the ring, matching the interior color, all the, all the yarns exactly matching what you have inside your car. And as we are an engineering company, of course, we don't do normal winding rotors. We transfer to the design of your wheel and make it a winding rotor even using the same class problem.

SPEAKER 2: So as you have seen.

PORSCHE DESIGN TIMEPIECE CONFIGUTATOR
Image Credit: Screengrab at >>> https://www.porsche-design.com/us/en/timepieces/custom-built-timepieces/#Configurator

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Today, there are more than 6 million options without over banned options. So we cannot behave like a normal watch manufacturer because what watch shall be built and what, what should be put on stock. We would need warehouses that would cover all inside here. Like so there is only one man woman knowing how the future watch looks like it's you as a customer. So that's with the sports car.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So we have created a watch config it's net based web based and you enter it and you create your watch following the car config with the housing with the hands with all the details. And at the end, it gives you a hope, you know the price, you hand it over to your dealership and your dealer orders. They want to match it to your car.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: If you have a car, you can move at the the vehicle identification number and send it to actually more than 6 million options available on top of that. As of last year, we also offering paint to sample. I don't know how familiar you are with the paint to sample is one of the key offers at port. Also have the maximum individualized for the outside, which is offering inside the 26 space colors, which is offering one.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: And so in total, you may choose nearly 150 different colors, blues and whatever this is a screenshot from the watch config. So then you do the same choice. In that case, you can read, you click on the configuration, it shows how the what you look like, it gives you the price and it will accept or not like the car config each click is increasing your bill.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So important to know we only have Porsche colors because we are the sports car manufacturers manufacturers. So when we talk about red, we talk about red and Carmine red. When we talk about yellow, we talk about pink, yellow. When we talk about green, we talk about green, 10 green, green, but Nova green. So exactly what we offer within our sports and how we do that.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: This is the Switzerland to do so we have to build an dedicated factory, possible to do it with anybody else just by a lot of reasons, but to do all that like the winding road and all the things, we, we need to have access to the future cars. So we start working on the watches, matching our future cars 3 to 4 years in advance and how we do that. I would like to ask my colleague to give you a deep time on that.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Yes, of course. Thank you. So when it comes to design time pieces, we first of all have to know that we take the development process of the car. And so we are deeply involved and that's what advise us for the future. So we know the, we know the when you talk about material, we talk about Titanium. Why?

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Because Titanium, we know for motor sport since 1968 Titanium and strong and Titanium is absolutely skin friendly. There is no reaction to the human skin and it's corrosion protected, it cannot corrode. So therefore, Titanium is the best material for witch. And therefore today our time pieces are made only from Titanium.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So to show you a little bit of parallel in the assembly, we have this movie because we adapted the partial production principles and exactly built like a 911 factory. Due to the variation, every watch is a single watch for a watchmaker. Every watch is picked for the customer. Every watch is different. So we do not have the same watch in the assembly line.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: When these are a few pictures in the movie for the 911 exclusive where we did it. And you see what we do for the time and what we do for the car. And he got to work at the body shop and he used to work in the manufacturing in Switzerland. So that's the measuring of the diet of the printing. After picking this for a watch, you pick every part for a watch.

SPEAKER 2: Yes.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: And then we assemble each single box head in the hand carbon fiber marriage with the engine for the car, with the engine in the assembly of the rotor assembly of the wheel, bringing the cap on the rod, bringing the cap on the wheel.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: And the quest is very detailed checking if the wheel is turning, checking the wheel for the car, posing the checking of the rotors working quite well and turning the car to the testing area for the car, the leather shocking how sewing the leather for the sport car, the door handle, the door panel and also for the bra, the same leather, the same stitching, the same holes inside.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So the cause there is no question which kind of leather we take, we take only original car. They no and you do that, you can get a little feeling of that what we are doing because there is not only a video and a few pictures we have here a lot of samples with us where we can show you how it works.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So now you can take pictures of everything. So first of all, let's talk about the coloration of the cow. Every color has a sample. These are the color samples. The original ones, we have all the colorations and we use this original coloration rings to color the rings.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So we take the the original also when it comes to leather and we develop and make the coloring.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So all the 150 colors that we have and you have your car and you have a in there, we paint one ring in the same on his side.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: You answer is the original dial where the colored ring then is, the dial is always the same.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Of course, depending on several versions of dial looks a bit different to the dial.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: For example, when it comes to the click on to give to the on the, and we do it because the wheel has a crest.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: You take the, we have it with the.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Color on the back.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: And once you get your needs when you have the colored crest and we do the colored one. If you have it black and white, when you have an RS, it says Rs on your wheel, then we have the RS exactly the one.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Like your car.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So it's the same with the letter.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So we use exactly the same skin like with the cars. So we put the leather in all the coloration to the supplier in Italy. And we learned them how to, how to sew a band because this letter of course, normally is not used car. Leather, automotive letter is not used for. So you have to have a certain packing. So there is something in if you give it a try, there is a little exactly which avoids the keeps like this.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So it has a certain tension and the supply in Italy when you order, for example, a band like this with, with red because you have it in your car. Then you order from the dealership reaches the manufacturer and then there's a list with all the components. Then the order close to a supplier in Italy, then he takes one of the skins exactly the same skin that is used for your car.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: He takes the yarn which also is there. So we have, we have stock with our supplier. So then the config says you want to have that band with that yarn, then they start se one band and make it your coloration, your size three sizes available and build one bank. So zero effect policy because we only we can't build a watch like that. So that's a philosophy. Every component.

SPEAKER 4: When I do the allocation at the same time, I order the watch the website link, the number from one. Give me a number.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: The leading number is called commission number with the car. The commission number also runs with the watch. That's how car. So as soon as the commission number and if you would like to have to win, then we, we start at 5000.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: You have to win.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Get to look forward to you. How long did it take? How long did it take? It's managed by how long it take?

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: You take? 10 days and.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: You are no force. We don't force, we have a test for three days at the moment. The program is available in six markets here in the US, the UK.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Can anyone get one?

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: You have to have a Porsche around 5000 quite quickly. And we are now the next time, bigger markets, then you can work markets in 28.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: The program with the wheel of the principle is the same. But the 911, for example, it only.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: In the parking, I'm running the washi vision of. So everything that's related to hands, indicate to me in jeopardy for a while.

EDMUND JENKS - MOTORSPORTS JOURNAL: I don't think if I may since I'm recording. Can I have you introduce yourself and your title and then have Rolf and then Kurt, can we do that now? Ok. Your name is Gerhardt Novak. Yes. And you are, I'm the general manager. Ok. And this gentleman over here is Rolf Bergmann. No, he can talk, come over here and introduce yourself. Your name is.

ROLF BERGMANN - CEO, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: So my name is Rolf Bergmann. I'm the CEO of course time pieces, Switzerland. Ok. And we are in Switzerland responsible for the development and the production of the time pieces. So we take the customers and bring it to the excellent.

EDMUND JENKS - MOTORSPORTS JOURNAL: And then I'd like Kurt to come over here if he can, I'd like to interrupt you. Hello, Kurt. Could you introduce yourself and give me your title first off your name.

KURT STRAUMANN - R&D, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: My name is Kurt, and Truman. Kurt Truman. My name and you function maker. Yes. And I'm an R and D engineer at Porsche Design Time Piece. And I, I am in charge of this new product, which is of this new product and I try to be humble, but that's just the way it is.

KURT STRAUMANN - R&D, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: It's unique in the watch industry. It, it, we have here a case out of car Titanium and this is think about almost like as hot as diamond. So you can see and not just hot, but you can feel it. It's a very.

SPEAKER 4: Light Titanium alloy.

KURT STRAUMANN - R&D, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: Yes.

KURT STRAUMANN - R&D, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: If you want more in detail, it's made out of you and we compress it. And then in the first step, we're going to make a pre heat at 800 degrees.

GERHARD J. NOVAK, GM, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: During three days. And then yes.

KURT STRAUMANN - R&D, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: And then in the second heat process for about 2000 °C and then you will have the shape and the finishing, we will have to make it too. It takes, it takes three hours to finish it because you cannot do it by 11 way it's almost like.

KURT STRAUMANN - R&D, PORSCHE DESIGN TIMEPIECES, PORSCHE LIFESTYLE GROUP: And what is, what is also unique is, you can imagine this is material, material for the case. It has to be from anesthetic standpoint. It has to look good, you know, so we have to make our own recipe to get to this tool for the cavity. And that's what we have to do. That's how it looks like you.

[transcription ht: Spreaker/Musixmatch]

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