Monday, January 25, 2010

Toyota leaves Formula 1 with departing email

Panasonic Toyota Racing’s last Formula 1 car, the TF109. The end of Panasonic Toyota Racing's Formula 1 program is not the end of activity on www.toyota-f1.com - far from it. Image Credit: Toyota Motor Corporation

Toyota leaves Formula 1 with departing email

This morning, those who had been following the exploits of the Toyota Formula racing effort throughout the last couple of seasons, woke up to an email communique outlining the last efforts Toyota Motorsport GmbH will be doing to close the final chapter of their effort.

Jarno Trulli and former Champ Car World Series driver, Timo Glock have moved on, both have signed to drive with newly formed teams for the 2010 F1 season. Jarno was confirmed as one of the newly-formed Lotus F1 Racing's team drivers, joining former McLaren driver Heikki Kovalainen. Timo chose an option where he will be guaranteed a drive, although the car might be less competitive, at the newly formed Virgin Racing. Virgin's car for 2010 will be the first F1 car designed entirely using CFD computer simulation technology and will be powered with Cosworth engines. Timo will be teamed with long-time Brazilian GP2 regular Lucas di Grassi.

Timo Glock and Jarno Trulli take the front row at the Bahrain Grand Prix 2009. Image Credit: Bahrain International Circuit

A visit to the farewell website is a wonderful mix of photography, technology, and past F1 memories.

This excerpted and edited from Toyota's departing email -

A virtual goodbye to Formula 1
Monday 25 January 2010

Toyota Motorsport GmbH bids farewell to Formula 1 with an offering to all those who supported it during eight emotional seasons at the pinnacle of motorsport.

Fans, media and sponsors alike can relive memories from the team in the form of exclusive photos and videos, including an eight-minute video retrospective featuring exclusive footage of moments which variously made us laugh, smile or shed a tear.

Simply visit http://ms.toyota.co.jp/en/ and click on the banner ‘A Virtual Goodbye to Formula 1' to look back on our time Formula 1.

Since our first season competing in Formula 1, in 2002, we have experienced a whole spectrum of emotions but through the highs and the lows, we have been fortunate to enjoy the valued support of partners, media and fans.

There have been so many sponsorship campaigns, media collaborations and distributor initiatives it is impossible mention individual cases but we would like to sincerely thank all those partners, media and fans who have been part of our Formula 1 adventure.

This special website represents the final act for the marketing and communications department, which has ceased normal operations.

Until further notice, all media enquiries regarding Toyota's motorsport programmes should be directed to Toyota Motor Corporation in Japan on bl-pr@mail.toyota.co.jp while only specific requests relating to Toyota Motorsport GmbH in Cologne should be directed to pr@toyota-motorsport.com.

Our media website www.toyota-f1-world.com will continue to function until the end of the year to provide an archive of photography and information from the team's time in Formula 1.
Reference Here>>

Funny, it would be nice to have the same type of departure website attention given to other automobile-culture departures that have happened over this last full year ... and not necessarily departures in motorsport.

Let's see websites devoted to the history and legacy of Pontiac, Saturn, Dodge Aspen, Hummer ... heck, lets just add General Motors and Chrysler, in general, since they were once proud companies involved in the pursuit of free-enterprise and have departed from the annuals of needs-satisfaction, profit-oriented American automobile manufacturers.

... notes from The EDJE

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