Lance Armstrong leads approximately 700 cycling enthusiasts through the streets of the East side of Hollywood 2.2 miles to the Montalban Theater and the Stages event. Stages, a global art exhibition and sale event, sponsored by NIKE, provides a new way to support the Lance Armstrong Foundation (LAF) and its LIVESTRONG Global Cancer Campaign. Image Credit: Lance Armstrong via Twitter (2009)Lance Armstrong Says "Thank You LA" From Stages Event
After Hope Rides Again 2-mile cycling tour in Los Angeles Saturday afternoon, the 7-time Tour de France champion and cancer survivor Lance Armstrong declared a new global initiative to combat cancer. Along side Mark Parker, CEO & President of Nike, activist/artist Shepard Fairey, Barry McGee and others, the announcement was made among 700 people in attendance at the Montálban Theatre. To kick-off the event, an official unveiling took place for Shepard Fairey’s latest work, inspired by Lance Armstrong.
"This year, it's about more than winning the race. It's about people coming together to use our talents and abilities for a cause bigger than ourselves and doing everything within our power to help those in their fight to overcome cancer," said Lance Armstrong. "This endeavor will help raise awareness and much needed funds for the foundation and those who need it most, researchers, patients, and their families."
TREK cycle stylized by street/pop artist, KAWS. Lance Tweeted - "OMG. My new Trek Madone that KAWS designed. Wow. Speechless." - Image Credit: Lance Armstrong via Twitter (2009)The new initiative, titled Stages, is a global art exhibition, of which more than 20 of the world’s most influential contemporary artists will showcase artworks specifically created for the exhibition tour. Some of artists to participate include Shepard Fairey, Damien Hirst, Tom Sachs, Barry McGee, Marc Newson, and more, with the first leg of the tour at Emmanuel Perrotin Gallery in Paris on July 16th, 2009. All works will go on sale with proceeds toward Lance Armstrong Foundation (LAF) in the fight against caner. Other legs on the Stages: Global Art Exhibition include New York, Portland, Oregon, and Los Angeles.
To further contribute in the fight against cancer, Nike also announced 2 new athletic wear collections: Hope Rides Again - apparel and footwear collection and Greatest Hits footwear pack, with all proceeds going to LAF.
The extraordinary list of participating artists will also include:
Geoff McFetridge | Raymond Pettibon | José Parlá | Ed Ruscha | KAWS | Christopher Wool | Dzine | Eric White | Barry McGee | Kenny Scharf | Os Gêmeos | Marc Newson | Rosson Crow | Taryn Simon | JR | Yoshitomo Nara | Suejin Chung | Lari Pittman | Aaron Young | Jules de Balincourt | Takashi Murakami
Additional Tweet by Lance Armstrong - "At the end of the event here at the Montalban [Theater, Stages Event]. My boy Ben Harper and Relentless 7 performing. Love him like a brother." Image Credit: Lance Armstrong viw Twitter (2009)A great time was had by all, starting with Ben Stiller to open and Relentless 7 toward the end!
Next up, it was announced at last night's NIKE event at the Montalban Theater, news of the upcoming “Stages” art show that will debut at GALLERIE EMMANUEL PERROTIN in Paris on July 16th, 2009 during the 2009 Tour de France.
Lance leaves LA, for now ... final Tweet, 6:45 pm PT:
At LAX flying to Europe. Had one of those video/papparazzi dudes here asking dumb questions. Felt bad for the guy, he needs better material.
Additional Photos Of The Nike Sportswear Livestrong Collection>>
... notes from The EDJE
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