Friday, May 8, 2015
Mazda Provides Fleet Of New 2016 Mazda6s And CX-5s To Camp Zoom-Zoom
Mazda Provides Fleet Of New 2016 Mazda6s And CX-5s To Camp Zoom-Zoom (Mazda Raceway Laguna Seca)
Mazda North American Operations handed over the keys to 13 all-new 2016 Mazda6 and CX-5 vehicles to staff of Mazda Raceway Laguna Seca during this past weekend's Continental Tire Monterey Grand Prix Powered by Mazda. The cars, emblazoned with Mazda-designed graphics, will become a staple on the Monterey Peninsula landscape and special events.
"We are extremely grateful and fortunate to have Mazda as a partner," commented Gill Campbell, CEO/general manager of Mazda Raceway Laguna Seca. "Their enthusiasm, guidance and ongoing activations throughout the year are remarkable, and enable us to host major international races each year."
Affectionately known as "Camp Zoom-Zoom" among Mazda officials, the automaker regularly uses Mazda Raceway to conduct new product launches, media drives, engineering tests and dealer meetings.
"As we kick off our sixteenth season of partnership with Mazda Raceway, it's always fun to see the new fleet of Mazda vehicles arrive with the track's hard-working team," said Robert Davis, Senior Vice President, US Operations, for Mazda North American Operations. "Some companies put their names in places that just don't make sense, but the reason for our ongoing partnership is that motorsport is in our blood, and Mazda Raceway is one of the most iconic race facilities in the world. We look forward to many more years of partnership."
The 2016 Mazda6 is the flagship model in Mazda's new-generation product lineup. It has earned high acclaim in markets around the world thanks to the alluring vitality of the "KODO - Soul of Motion" design language and SKYACTIV Technology's balance of driving pleasure, environmental performance and safety. Mazda went to extraordinary lengths to bring new levels of depth and maturity to every aspect of the 2016 model. In addition to an innovative interior design, the updated refreshed Mazda6 offers the customer greater sophistication and value with enhanced exterior design, functionality, ride comfort, quietness and safety.
The 2016 Mazda CX-5 was the first model to fully adopt SKYACTIV TECHNOLOGY and the "KODO - Soul of Motion" design language. The model offered much more than the basic values of utility and practicality that customers expect from an SUV and it delivers high levels of both driving pleasure and environmental and safety performance. Since the launch of the original model, Mazda has made steady refinements to the CX-5 each year, aiming to deliver customers even greater value and sophistication.
Since Mazda became title sponsor of the iconic motorsports and events facility in 2000, located in the destination-rich Monterey Peninsula, Mazda has had a prolific presence. The Soul Red Metallic vehicles serve a variety of purposes, from utilitarian duties and participating in parades and civic activities, to serving as pace cars. "The Mazdas are instrumental in our jobs," added Campbell.
The next race at Mazda Raceway Laguna Seca is the MotoAmerica & FIM World Superbike Championship, GEICO Motorcycle U.S. Round July 17-19. For ticket information and a complete season lineup, visit MazdaRaceway.com or call 831-242-8200.
For information on the full Mazda new model lineup, visit MazdaUSA.com.
... notes from The EDJE