Lotus Cup Comes To North America
Popular Lotus Cup Race Series gets a global makeover
Over the years, the Lotus Cup Race Series has developed into one of the most successful enthusiasts race series brands in the world. Races feature capacity grids of Elise, Exige, 2-Eleven and Europa race cars racing and jostling for position. Previously operated exclusively from several countries in Europe and Japan, the Lotus Cup has now expanded considerably to include the USA, UK and Eastern Europe.
For 2011, not only has the Lotus Cup grown in size, the organization of the series has been consolidated. For the first time this year, drivers will now race to one set of rules, regulations and formats in championships around the world including:
• Lotus Cup UK
• Lotus Cup Europe
• Lotus Cup Italy
• Lotus Cup USA (West Coast) • Lotus Cup USA (East Coast)
• Lotus Cup Eastern Europe
• Lotus Cup Japan
(new for 2011 in BOLD)
Director of Lotus Motorsport Claudio Berro said: “Lotus sports car racing is one of the most popular forms of accessible motorsport in the world, both at a spectator and participant level. Now is the time to bring these championships under the Lotus umbrella, to ensure consistent look and feel to the competition. This will have obvious benefits to the current drivers and encourage new racers, ensuring that the cars and components remain good value and the competition retains its accessibility.”
Lotus will provide increased support and investment for these race series and will also ensure that the new Cup Championships retain the community feel and friendliness that an enthusiast based race series needs.
The Lotus Cup Championships will receive a new identity, logos, branding, website and Corporate Identity which are aligned closely to Lotus’ new motorsport strategy and initiatives announced over the last few months and consolidated at the Autosport show last weekend.
The excitement and race heritage design of Lotus will be zipping by at a North American track in 2011 at the following venues!
Lotus Cup USA 2011 - West Coast Schedule
(subject to change)
5th -6th March
Willow Springs Raceway, Rosamond , CA
9th – 10th April
Firebird International Raceway, Pheonix, AZ
28th – 29th May
Auto Club Speedway, Fontana, CA
25th – 29th June
Mazda Raceway Laguna Seca, Monterey, CA
27th – 28th August
Miller Motorsports Park , Salt Lake City, UT
24th – 25th September
Buttonwillow Raceway, Buttonwillow, CA
15th – 16th October
Spring Mountain Raceway, Pahrump, NV
5th – 6th November
Las Vegas Motor Speedway, Las Vegas , NV
Lotus Cup USA 2011 - East Coast Schedule
9th – 10th May
Watkins Glen International Raceway, Watkins Glen, NY
11th – 12th July
Virginia International Raceway, Alton, VA
24th – 25th September
Barber Motorsports Park, Birmingham . AL
The only schedule conflict for the inaugural 2011 North American campaign participant would happen on September 24th - 25th. If one wanted to race "bi-coastal", the campaigner would have to choose between Buttonwillow Raceway, Buttonwillow, California about a two hour drive North on the 5 artery into the central valley from Los Angeles, or the latest rising star dedicated road racing track on the North American racing scene (which hosts the IZOD IndyCar Series - April 10, 2011), Barber Motorsports Park, Birmingham, Alabama.
The series rules may exclude a "bi-coastal" desire to race in all scheduled inaugural Lotus Cup Series races in North America ... but this does present an interesting proposition for the first time Lotus Cup Race Series participant.
For further information regarding the Lotus Cup, please contact Lotus Motorsport: firstname.lastname@example.org
... notes from The EDJE